电动汽车采用的真正障碍是昂贵的汽车，而不是里程焦虑

与过去相比，今天的消费者不太关心续航里程，现在，消费者最担心的是电动汽车的成本

作者：塞巴斯蒂安·贝尔

2023 年 11 月 11 日 10:10https://www.carscoops.com/wp-content/uploads/2023/11/ewrfcdv-1024x576.jpg

正如广泛报道的那样，随着消费者对新技术的需求降温，电动汽车市场正在经历某种程度的放缓。标准普尔全球公司的最新研究表明，人们放弃电动汽车的最大因素是购买电动汽车的高昂价格。

特别是在北美，大多数电动汽车都是更大、更豪华、建议零售价较高的车辆。然而，即使在中国等世界上存在更便宜的电动汽车的其他地区，电池和电动机带来的溢价也正在将消费者拒之门外。

标准普尔全球调查显示，全球近一半消费者表示，他们认为电动汽车价格过高。虽然他们理解为什么这项技术具有溢价，但他们表示进入该技术的成本太高。

不难理解消费者来自哪里。在美国，新车的平均月付款额创下历史新高，而且对于购买二手车的人来说也处于危险的高位，因此价格已成为人们更加关注的焦点。

延伸阅读：您现在平均每月为二手车支付 533 美元 – 这对每个人来说都是一个风险https://www.carscoops.com/wp-content/uploads/2023/11/rewfdc_2.jpg

然而，价格并不是唯一的一个障碍。虽然价格是电动汽车采用的最大障碍，但使用电池驱动的实际情况仍然令人担忧。在 S&P Global调查的消费者中，46% 的人表示他们担心充电需要多长时间，44% 的人担心充电站的可用性。

尽管大多数接受调查的人愿意等待 30 到 60 分钟来为车辆充电，但最近有关美国基础设施可靠性的报告以及加油站的相对稀有性（与加油站相比）意味着给汽车加油的问题电池仍然给消费者带来压力。幸运的是，传统汽车制造商和特斯拉之间的合作可能有助于解决美国的这一担忧

有趣的是，在家充电还不是许多人希望的解决方案。只有 51% 的电动汽车车主表示他们家里有充电器，而且大多数人不愿意支付额外费用在车库中安装 2 级快速充电器（如果有的话）。相反，大多数人愿意在工作场所或公共充电站充电，这可能会增加拥有成本。https://www.carscoops.com/wp-content/uploads/2023/11/rewfdc_3.jpg

对于汽车制造商来说，好消息是续航里程焦虑即使没有完全治愈，似乎也已经得到缓解。只有 29% 的人表示，他们预计车辆每次充电能够行驶超过 300 英里（483 公里）。与此同时，19% 的人表示，续航里程在 251 至 300 英里（404 – 483 公里）之间就可以了，而 21% 的人则表示，201 至 250 英里（323 – 402 公里）就可以了，这意味着有很多市场上符合买家期望的车辆。

对于那些对购买电动汽车积极感兴趣的人来说，原因仍然是一致的。最大的吸引力是节省燃料（69％的受访者提到），然后是环境效益（56％），第三大原因是性能和驾驶体验（31％）。

不过，这些积极因素并不像两年前那么有吸引力。2021 年，86% 的消费者表示他们愿意购买电动汽车作为他们的下一辆车。现在，价格和充电问题意味着只有 67% 的人愿意购买。对于投资该技术的汽车制造商来说，一线希望是他们的新车以及它们提供的更广泛的选择，意味着与 2019 年相比，现在有更多的消费者关注电动汽车，当时只有 58% 的买家有愿意购买电动汽车的想法。https://www.carscoops.com/wp-content/uploads/2023/11/rewfdc_1.jpg

原文阅读

Pricey Cars, Not Range Anxiety, Are The Real Speed Bump For EV Adoption

Consumers are less concerned about range today than they were in years gone by, Now, the big things worrying consumers is how much EVs cost

by Sebastien Bell

November 11, 2023 at 10:10

As has been covered extensively, the electric vehicle market is experiencing something of a slowdown, as consumer demand for the novel technology chills. New research from S&P Global suggests that the biggest factor in this turn away from EVs is the high price of getting into one.

In North America in particular, the majority of EVs are larger, more luxurious vehicles with high MSRPs. However, even in other parts of the world where more affordable EVs exist, like China, the price premium that batteries and electric motors bring is pushing customers away.

Almost half of consumers surveyed by S&P Global around the world said that they considered EV prices to be too high. While they understood why the technology carries a premium, they said that getting into it costs too much.

It’s not hard to understand where consumers are coming from. In a period when average monthly payments for new cars have hit all-time highs in the U.S., and are dangerously high for people buying used vehicles, price has become a bigger focus.

However, it is not the only one. While price is the biggest barrier to EV adoption, the practical reality of driving on battery power is still a concern. Of the consumers surveyed by S&P Global, 46 percent said they were worried about how long charging takes, and 44 percent were concerned about the availability of stations.

Although the majority of people surveyed were willing to wait between 30 and 60 minutes to charge a vehicle, recent reports about the reliability of America’s infrastructure, and the relative rarity of stations (as compared to gas stations), means that the question of refilling a battery still weighs on consumers. Fortunately, collaboration between traditional automakers and Tesla may help address that concern in the U.S.

Interestingly, charging at home isn’t yet the solution many hoped it would become. Just 51 percent of EV owners said they have a charger at home, and most are unwilling to pay extra to install a Level 2 fast-charger in their garage, if they have one. Instead, most are willing to charge at work, or at a public charging station, which could increase the cost of ownership.

The good news for automakers is that range anxiety appears to have been quelled, if not completely cured. Just 29 percent of people said they expected a vehicle to be able to drive more than 300 miles (483 km) per charge. Meanwhile, 19 percent said they would be fine with a range of between 251 and 300 miles (404 – 483 km), while 21 percent said 201 to 250 miles (323 – 402 km) would be fine, which means that there are plenty of vehicles on the market that match the expectations of buyers.

For those who are actively interested in buying an EV, the reasons remain consistent. The biggest appeal is the fuel savings (which 69 percent of respondents cited), then the environmental benefit (56 percent) and the third-biggest reason is the performance and driving experience (31 percent).

Those positives aren’t as appealing as they were two years ago, though. In 2021, 86 percent of consumers said they were open to buying an EV as their next vehicle. Now, pricing and charging concerns mean that just 67 percent are open to buying one. The silver lining for automakers who are investing in the technology is that their new vehicles, and the wider variety of choices they present, mean that more consumers are looking at an EV today than they were in 2019, when just 58 percent buyers were open to the idea.

TAGS ELECTRIC VEHICLES FEATURED INDUSTRY PRICES STUDY