一项引人关注的研究发现,要让电动汽车所有者完全致力于 电动汽车 。事实上,除了特斯拉的所有者之外,几乎一半的EV拥有者将购买一辆内燃车。

标准普尔全球流动性的一项研究显示,今年7月,主流品牌电动汽车用户的燃料类型忠诚率为52.1%。虽然有些人可能认为这是一个发人深省的消息,但研究指出,其数据并不意味着大约一半的电动汽车将被燃烧车所取代。相反,一个家庭的下一次购买可能是替代他们已经拥有的另一辆车。

研究发现,63.2%拥有日产电动汽车的人将购买另一辆电动汽车作为他们的下一辆汽车。这使这家日本汽车制造商的忠诚率超过了雪佛兰60.6%。当考虑单个车型时, S&P Global Mobility发现，其中37.3%的 福特野马机 家庭购买了电动汽车作为他们的下一辆车,而45.8%的家庭购买了有燃油发动机的东西,其中许多是其他福特卡车和越野车的燃油车或混合动力车型。https://www.carscoops.com/wp-content/uploads/2023/09/Tesla-Model-Y-2-1024x576.jpg

数据还显示,60.7%的雪佛兰Bolt车主会选择其他品牌的电动车。在过去的三年里,豪华车买家的电动汽车忠诚率大幅上升,接近甚至有时超过60%。

阅读: 研究表明,到2030年,电动汽车可能占新车总销量的86%。

例如,56.6%的 奔驰 电动汽车买家将购买该品牌的另一款电动汽车作为下一辆汽车,从2020年第二季度的24.3%开始大幅增加。捷豹公司的电动车忠诚率也从25%跃升至56.5%,而奥迪汽车的忠诚率从25.5%升至50.1%,保时捷汽车的忠诚率从23.3%升至36.8%,市场领先者特斯拉汽车的忠诚率从51.8%升至76.7%。有趣的是, 宝马 电动车拥有者从46.6%降至45.9%。

标准普尔全球流动公司忠诚度解决方案和行业分析副主管汤姆·利比说:"OEM正在花费巨额资金开发电动汽车。""所以,他们最不希望的就是让一个电动汽车所有者回到燃油车。"

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原文如下

Over Half Of EV Buyers Are Purchasing An ICE As Their Next Vehicle

The intriguing study shows that many EV owners are not exclusively married to the idea of EVs

by Brad Anderson

October 16, 2023 at 11:00

An intriguing study has found that it’s difficult to keep EV owners exclusively committed to electric vehicles. Indeed, with the exception of Tesla owners, almost half of EV-owning households will purchase an internal combustion vehicle next.

A study from S&P Global Mobility reveals that the fuel type loyalty rate for mainstream brand EV households was sitting at 52.1% through July this year. While some may consider that sobering news, the study notes that its data doesn’t mean that roughly half of EVs are going to be replaced by a combustion vehicle. Instead, a household’s next purchase could be a replacement for a different vehicle they already have.

The study found that 63.2% of those who own a Nissan EV will purchase another EV as their next vehicle. This placed the Japanese carmaker just ahead of Chevrolet which scored a loyalty rate of 60.6%. When looking at individual models, S&P Global Mobility found that 37.3% of Ford Mustang Mach-E households purchased an EV as their next vehicle, while 45.8% went with something that had a gas engine, many of which were other Ford truck and SUV models with ICE and hybrid powertrains.

Data also reveals that 60.7% of Chevrolet Bolt owners jump into another EV as their next car and those didn’t typically opt for a Chevrolet SUV or truck. EV loyalty rates among luxury vehicle buyers have jumped significantly over the past three years, nearing or sometimes even eclipsing the 60% mark.

Read: Study Suggests EVs Could Account For Up To 86% Of All New Vehicle Sales By 2030

For example, 56.6% of Mercedes-Benz EV buyers will buy another EV as their next vehicle, a massive increase from 24.3% in Q2 2020. EV loyalty rates at Jaguar have also jumped from 25% to 56.5% while Audi is up from 25.5% to 50.1%, Porsche has gone from 23.3% to 36.8%, and market-leader Tesla has increased from 51.8% to 76.7%. Interestingly, EV loyalty among BMW EV owners has dropped from 46.6% to 45.9%.

“The OEMs are spending huge amounts of money to develop EVs,” associate director for loyalty solutions and industry analysis at S&P Global Mobility, Tom Libby said. “So the last thing they want is for an EV owner to go back to ICE.”