美国东部时间2023 年 6 月 29 日上午6:25

作者：尤利安·德尼斯特兰

据《汽车新闻》报道，在美国品牌忠诚度方面，丰田不再名列前茅，在分析今年前四个月的标准普尔全球移动研究中，丰田跌至第七位。

分析师汤姆·利比(Tom Libby)表示，通常情况下，丰田与福特和雪佛兰“并驾齐驱” ，但在最新一期的排名中，这家日本汽车制造商遭遇了降级，部分原因是客户改弦易辙，选择了特斯拉。

消息人士称，从丰田转向特斯拉的客户比例同比上升 2.1 个百分点，达到 5%。

在美国主流汽车品牌中，福特今年截至 4 月份的品牌忠诚度为 59.5%，其次是雪佛兰（57.1%），以及斯巴鲁、日产、起亚和现代。丰田品牌忠诚度为52.3%，比去年同期下降5.7个百分点。

“我们显然必须关注未来的结果，但就在前四个月，丰田的表现令人失望，”利比说。

在豪华品牌类别中，特斯拉以 68% 的得票率再次位居榜首，比第二名宝马高出 18.8 分，较上年提高 1.1 分。事实上，特斯拉是该研究中唯一忠诚度超过 50% 的品牌，梅赛德斯-奔驰、雷克萨斯和凯迪拉克紧随宝马之后排名。

此外，Libby 表示，特斯拉是美国唯一一个保持客户数量超过流失客户数量的品牌，考虑到这个总部位于奥斯汀的电动汽车品牌自 2020 年开始交付 Model Y以来就没有发布过新车，这一点令人惊讶。

相关消息称，从明年开始，福特、通用汽车、Rivian和沃尔沃生产的车辆将可以使用特斯拉遍布美国和加拿大的直流快速充电器 Supercharger 网络。首先，这些公司制造的电动汽车将能够借助 CCS1 至 NACS 适配器进行充电，从 2025 年起，制造商将在装配线上的车辆上安装 NACS 入口。

资料来源：《汽车新闻》中的标准普尔全球流动性

原文

Toyota Falls In Brand Loyalty Rankings After Customers Defect To Tesla

The Japanese car brand slipped into seventh place in S&P Global Mobility’s study for the first four months of the year.

Jun 29, 2023 at 6:25am ET

By: Iulian Dnistran

Toyota is no longer among the top names when it comes to brand loyalty in the United States, slipping into seventh place in the S&P Global Mobility study that analyzes the first four months of the year, according to Automotive News.

Typically, Toyota is “neck and neck” with Ford and Chevrolet, analyst Tom Libby said, but in this latest installment of the rankings, the Japanese automaker has suffered a demotion that was partly caused by customers jumping ship and choosing Tesla.

As per the source, the percentage of customers who migrated from Toyota to Tesla was up 2.1 points to 5 percent year over year.

Among the mainstream car names in the US, Ford recorded 59.5 percent brand loyalty this year through April, followed by Chevrolet with 57.1 percent and Subaru, Nissan, Kia, and Hyundai. Toyota recorded 52.3 percent brand loyalty, down 5.7 points from the same time last year.

"We will obviously have to watch the results going forward, but just in these first four months, Toyota is a disappointment," Libby said.

In the luxury brands category, Tesla topped the rankings once again, with 68 percent recorded – 18.8 points above BMW in second place and 1.1 points up from the previous year. In fact, Tesla is the only brand in the study that enjoys a loyalty of over 50 percent, with Mercedes-Benz, Lexus, and Cadillac following BMW in the rankings.

Furthermore, Tesla is the only brand in the United States that is keeping more customers than it is losing, according to Libby, which is surprising, considering the Austin-based EV brand hasn’t released a new vehicle since 2020 when deliveries of the Model Y started.

In related news, starting next year, vehicles made by Ford, General Motors, Rivian, and Volvo will have access to Tesla’s Supercharger network of DC fast chargers across the United States and Canada. At first, the EVs made by these companies will be able to charge with the help of a CCS1 to NACS adapter, and from 2025 the manufacturers will fit the NACS inlet on their vehicles on the assembly lines.

Source: S&P Global Mobility via Automotive News