中国如何将其汽车业从模仿者转向全球玩家

由alexreid|发布于2022年4月9日

在过去的20年里，中国的汽车行业从模仿其他品牌到成为行业领导者，已经有180款具有自主产权。

在一个新的YouTube视频中，著名的汽车设计师弗兰克·斯蒂芬森带我们浏览了中国汽车工业的发展时间表。

为了证明中国汽车市场在21世纪初所经历的身份危机，斯蒂芬森研究了一些汽车，它们不仅向西方寻求灵感，而且基本上是寻求到的灵感直接反映到他们的设计之上。

例如，双环SCEO几乎是斯蒂芬森自己的宝马X5设计的复制品，甚至连他自己也很难区分这两款车，并指出唯一真正的自主是前大灯、格栅和尾灯。

与你想象的相反，中国消费者并不喜欢模仿别人的设计，因为这样做的后果是，导致一些制造商因为销量问题而破产。

阅读更多：弗兰克·斯蒂芬森挑选了他最喜欢的3款宝马设计，你的是什么？

消费者非常渴望一种原始的汽车设计，但直到中国品牌奇瑞在2008年发布了宾尼法利纳设计的A3轿车，汽车销量良好，代表了中国汽车工业的一个转折点。

快进到现代时代，像BYD这样的制造商能够通过提供独特的设计，在他们的汽车生产线上拥有一个连贯的设计语言，使得比亚迪从市场上脱颖而出。红旗等其他制造商也雇佣了来自豪华汽车世界的著名设计师，如劳斯莱斯的吉尔斯·泰勒和大众汽车的沃尔特·德·席尔瓦。

中国汽车不仅在造型上有所发展，在工程方面也是如此。例如，中国制造的NioEP9是目前在纽伯格林市运行最快的电动汽车，圈速为6分45.9秒。

也许在中国生产的所有汽车中，最有趣的是五菱迷你电动车，其售价仅为4500美元左右，目前它在中国的销量超过了特斯拉Model3。

斯蒂芬森在视频的结尾说，见证整个汽车行业的演变令人难以置信，从复制其他品牌的设计到成为全球一股不可忽视的力量。

How China Turned Its Car Industry From Copycat To Global Player

BY ALEX REID | POSTED ONAPRIL 9, 2022

China’s car industry isn’t very old, but in the last 20 years it’s managed to make a complete 180 from copying other brands to being an industry leader.

In a new YouTube Video, famed automotive designer Frank Stephenson takes us through the timeline of the Chinese car industry.

To demonstrate the identity crisis that the Chinese car market was having in the early 2000s, Stephenson takes a look at a few vehicles that didn’t just look to the West for inspiration but basically traced directly over their designs.

The Shuanghuan SCEO, for example, is almost a carbon copy of Stephenson’s own BMW X5 design, and even he has a hard time telling the two vehicles apart, noting that the only real giveaways are the headlights, grille, and the taillights.

Contrary to what you might think, Chinese consumers were not a fan of copycat designs, which actually caused a few manufacturers to go bankrupt due to a lack of sales.

Read More: Frank Stephenson Picks His 3 Favorite BMW Designs, What Are Yours?

Customers were desperate for an original car design, but it wasn’t until Chinese brand Chery released the Pininfarina-designed A3 Sedan in 2008 that buyers would finally get one. Because of its anonymous design, the vehicle sold well and represented a turning point for the Chinese automotive industry.

Fast forward to the modern era, and manufacturers like BYD are able to differentiate themselves in the market by offering unique designs and having a cohesive design language across their vehicle lineup. Other manufacturers such as Hongqi employ renowned designers from the luxury automotive world such as Giles Taylor from Rolls Royce and Walter De Silva of Volkswagen.

It’s not just in styling where the Chinese vehicles have evolved, but in engineering as well. For instance, the Chinese-made Nio EP9 is currently the fastest electric car around the Nurburgring with a lap time of 6 minutes 45.9 seconds.

Perhaps the most interesting of all the vehicles produced in China is the Wuling Mini EV, which only costs around $4,500 and is currently outselling the Tesla Model 3 in the country.

Stephenson ends his video by saying it’s incredible to bear witness to the evolution of an entire automotive industry, from copying designs from other brands to becoming a force to be reckoned with on the global stage.

TAGSBYD, CHINA, DESIGN, INDUSTRY, NIO EP9, VIDEO