At capital of Roumania,Bucharest.TOYOTA send a direct mail to their top clients and vip endorsers.They wrote a word "Fragile" on box,and put a christmas bauble in the box.

on the christmas bauble ,there is a sentence:"the world is in your hands,treat it well ,merry christmas."

 

社会效益越来越被企业所关注，丰田更是长年关注地球环境问题。很多营销领域的专家都认为，未来的营销将逐渐趋向或者热衷于社会营销，体现企业对社会，人文，公益的支持，从而赢得消费者的认可。