雅思写作经常会出现一些旧题，如果我们平时有涉及这方面的积累，那么考场上遇到类似的话题是不是会事半功倍呢？！

小帮手帮大家准备了雅思每年必考话题之广告类话题的真题，思路分析及词汇和范文学习，希望能帮到大家。 

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1.历年真题再现（审题注意事项）

2018/1/20

广告对人的消极影响

People are surrounded by advertising. This both affects what people think is important and has a negative impact on people’s lives.

To what extent do you agree or disagree?

2017/4/22

广告的经济好处和对个人的坏处

Some people think advertising may have positive economic effects. Others think it has negative social effects because advertising makes individuals not satisfied with what they are and what they have. Discuss both views and give your own opinion.

2016/2/20; 2014/4/24;2016/7/9

针对孩子的广告应该禁止吗?

Nowadays, there is a large amount of advertising aimed at children. Some people think they have negative effects on children and should be banned. To what extent do you agree or disagree?

2014/11/13

Researchers show that overeating is as harmful as smoking. Therefore, advertising for food products should be banned, in the same way as the cigarette advertising is banned in many countries. To what extent do you agree or disagree?

2013/5/16

广告是否影响到人们的思维方式，产生负面作用?

Today advertising can be seen everywhere in daily life. It has influenced what people think and has negative effects. Give your opinion on this topic.

 

2012/5/10

用户会受广告影响吗?如何保护用户不受广告影响?

Nowadays consumers are faced with the advertisements from competitive companies. To what extent do you agree that consumers are influenced by advertisements? What measures should be taken to protect them?

2012/7/7

广告旨在增加产品销售数量，而不是推广其质量。你觉得这个说法有道理吗?

To what extent do you agree or disagree with the following statement? Advertising usually encourages consumers to buy a product or service in quantity rather than promoting its quality.

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2.观点思考（观点思考维度）

思考维度：两个 一个是主体，一个是领域；

主体：从主体上区分：

政府： 

企业： 

个人： 

家庭：

学校

媒体等其他主体

从领域上区分：

经济： 

环境： 

社会： 

文化

科技等

3.常见词汇及替换

广告：

1)Advertisement ： noun [countable]

 a picture, set of words, or a short film, which is intended to persuade people to buy a product or use a service, or that gives information about a job that is available, an event that is going to happen etc.不要用ad来替换，ad是非正式的表达。

Eg. Most car advertisements are aimed at men.

2)Advertising: noun[uncountable]

the activity or business of advertising things on television, in newspapers etc.

词组：advertising campaign/strategy；

e.g. Most organizations underestimate the benefits of advertising.

3)充满：广告无处不在。生活中到处都充斥着广告。

be filled with/ be full of / be inundated with/be bombarded with

The modern society is inundated with advertisements of various products, which range      from daily necessities like shampoo to luxuries like diamonds. 

4)刺激增加销量：improve/ boost/promote/ increase sales 

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4.范文学习

20170422 Advertising has positive economic effects but it makes individuals feel dissatisfied with who they are and what they have. To what extent do you agree or disagree?

The modern society is inundated with advertisements of various products, which range from daily necessities like shampoo to luxuries like diamonds. In my opinion, advertising creates uncontroversial economic benefits, and, while it renders some individuals dissatisfied with their identities and possessions, most of them remain unaffected.

 

Advertisements significantly increase the sales of products of different kinds, contributing to economic growth. Commercials, for example in TV, internet and posts, not only remind customers of the traditional products but also inform them the newly developed ones, both of which boost the possibility for consumers to purchase consumption products. If there were no advertisements about smartphones and cars, their manufacturers would not be able to sell their products to the public and making profits would be impossible.

 

It should be admitted that some advertisements do cause dissatisfaction to some individuals by linking the luxury products with people’s identities and values. The fact that luxury bags, cars and jewellery are commonly connected with social status and special meaning drives up some individuals’ desire to purchase them regardless of their real financial ability. For example, the extravagant diamonds are commonly advertised as representing true love and are essential items for beloved couples, and those unable to afford diamonds may feel discontent about their relationship or marriage and feel doubtful about their life.  However, it is over-generalized that individuals are all affected by the illusion created by the advertisements. A large proportion of them are mature and rational buyers who can objectively analyse their purchasing capacity and the necessity of the luxury products, and people with healthy mentality will remain their level of satisfaction based on their life situation, hardly affected with the advertisements they are exposed to. 

 

In conclusion, the advertising has contributing effects (contributing factors) on the economy, and despite its dissatisfying effects on some individuals, its overall effects on individuals should not be over-generalized. An objective and comprehensive understanding about the impacts of advertising should be encouraged.