What Is a Franchise?

什么是品牌加盟店？

A franchise typically starts as a single business. It may be a restaurant, hair salon, fitness center or even an insurance company. The business owner determines that the business is successful enough to open a second location, but he or she does not want to open the location directly. Instead, the owner sells the opportunity to do so to a franchisee.

品牌加盟店通常以单一业务开始。它可能是一所餐馆、美发沙龙、健身房或甚至是一个保险公司。店主因为生意足够好，可以开第二家分店，但是他或她不愿意直营第二家店。作为替代，店主向一位加盟商出售开第二家分店的机会。

Many well-known and popular establishments, including but not limited to fast

C
They wear the latest fashions with the most up-to-date accessories（配饰）. Yet these are not girls in their teens or twenties but women in their sixties and seventies. A generation which would once only wear old-fashioned clothes is now favoring the same high street looks worn by those half their age.

她们穿着最时尚的衣服，佩带着最前卫的配饰。但是她们却不是十几二十岁的女孩，她们是六十多，七十多的老太太。那曾经穿着过时的衣服的那一代现在也喜欢他们一半年纪女孩穿着的街头时尚穿着。

Professor Julia Twigg, a social policy expert, said,“Women over 75 are now shopping for clothes more frequently than they did when they were young in the 1960s. In the 1960s buying a coat for a woman was a serious matter. It was an expensive item that they would purchase only every three or four years—now you can pick one up at the supermarket whenever you wish to. Fashion is a lot cheaper and people get tired of things more quickly.”

JT教授，一位社会政策学家

B
For many parents, raising a teenager is like fighting a long war, but years go by without any clear winner. Like a border conflict between neighboring countries, the parent-teen war is about boundaries: Where is the line between what I control and what you do?

对大部分父母来说，抚养十多岁的小孩就像打一场时间长久的战争，但是随着时间过去却没有真正的胜利者。像邻国之间的边境冲突一样，父母和十多岁小孩的战争也是关于边境：这个边境线就在，我可以控制什么和你可以做什么之间

Both sides want peace, but neither feels it has any power to stop the conflict. In part, this is because neither is willing to admit any responsibility for starting it. From the parents’ point of view, the only cause of their fight is their adolescents’ complete unreasonableness. And of course, the teens see it in exactly the same way, except oppositely. Both feel trapped.

两边都想和平共处，但是两方都认为需要有一些能力来停止这个冲突。片面的讲，这是因为没有一方愿意