上一篇博客我提到：网游2.0是网络游戏市场发展到最新阶段的产
物，最早出现在欧美游戏《第二人生Second Life》中。网游2.0的定义，
是由开发者架构游戏框架，定义游戏规则，玩家创造大量的游戏内容，
并在经济体系中交易、获利，形成良性发展的游戏循环。“网游2.0”
彻底颠覆了原本由策划设计游戏内容，由玩家遍历游戏玩点的“网游
1.0”模式。
    于是，网游2.0的几个关键问题自然而然地摆在了我的面前。

    一、网游2.0这个方向正确吗？
        众所周知，开放平台是计算机领域最成功的模式。微软就是靠
开放Dos/Windows软件平台，打败了心高气傲的苹果公司。现在Google
也在运用这种手段，营造一个互联网平台跟微软抗衡。Facebook靠开放
平台在短时间内把公司市值做到了150亿美元。因此开放平台是最具有
生命力的技术拓展模式。
        网游2.0就是一种开放平台模式，研发团队提供技术平台，把策
划、程序、美术、测试等游戏制作环节都开放给玩家，让他们去设计、
创造自己心仪的游戏内容，然后分享给其他玩家，获得利益。
        从2005年底开始，我在《水浒Q传》中着手应用网游2.0的理念，
增添网游2.0模式的新玩法。例如：宠物形态培养、购置家园房产、抢小
区别墅、帮派建筑升级、玩家个性化庆典、培育儿女成长、自行发布游
戏任务等，获得玩家一致好评。《水浒Q传》至今还保持着较高的玩家在
线率。
        所以我认为这个方向没错！

    二、网游2.0的重点是什么？
        我觉得，用户创造内容(UGC)和玩家亲手设计(DIY)是网游2.0的
两大重点。大量的游戏玩家不眠不休地设计创意玩法，贡献游戏内容，
游戏平台的内容量在迅速膨胀，来自世界各地的创意都聚集到这个平台
中为游戏所用，雪崩效益很快就会产生。

    三、网游2.0的有什么优缺点？
        1、网游2.0的优点：
        1.1、玩家可以创造玩点、内容，发挥了玩家的创意。看着自己的
设计被别人认可，很有成就感，大大地提升了玩家的归属感。
        1.2、网游2.0产品是从无到有的建设过程，具有“内生长机制”，
生命周期很长。
        1.3、玩家的创意如果得到他人或企业的认可，可以映射到现实社
会中，通过虚拟办公的形式，获得真实的效益。
        1.4、培训有志进入网游行业的玩家，给他们一个天然的练兵场，
对游戏行业的人才培养有很大的贡献。

        2、网游2.0的缺点： 
        2.1、太多的玩点由玩家创造，内容良莠不齐，质量不能得到保证。
        2.2、网游2.0产品前期，有开发团队提供的游戏玩点不足，人气难
聚，很难自我滚动起来，因而土地荒凉，在线率很低。
        2.3、对玩家的自身设计能力要求很高：创意、策划、美术、编程
等技能，都需要专业知识，不是一般的玩家能够掌握。
        2.4、网游2.0产品的开发难度太大：编辑器、运行器和解释器，需
要技术过硬的规模研发团队多年的努力才能铸成。如果失败，将耗费巨额的
人力物力。

    四、网游2.0的意义是什么？
        1、体现中国国策的和谐精神，具有社会化、个性化、扁平化、亲
民化的特征，呵呵。
        2、实现游戏与商业的紧密结合，成为虚拟与现实的对接窗口。
        3、创造全新的营收模式。植入游戏内广告(IGA)，打通与媒体行业
的对接，开始新的游戏营销模式：与新闻、事件对接的广告模式。
        4、建立仿真型虚拟社会的雏形，这个虚拟世界可以自动进化、自
动升级、自动分工，完全仿真一个真实的现实社会。
        5、为当今商业社会的变革提供动力，通过破坏性创新，创建新的
商业规则，影响未来的全球商业模式。

Fishman的网游2.0系列文章：

06. 网游2.0产品的各大门派简评

05. 谈谈网游2.0的阶段性发展

04. 鉴别网游2.0产品的八大标准

03. 网游2.0，一种未来的生活方式

02. 第三只眼看网游2.0

01. Fishman的网游2.0狂想曲

Fishman的IT人物系列文章：
10. 杨京--遭遇EA之祸

SEE ONLINE GAME 2.0 THROUGH THE 3RD EYE

         By Fishman Woo,2007.12.04, Firestone CEO, www.wanku.com

    As I mentioned in my last blog, online game 2.0 is the result
of the latest stage of the online game market. It firstly appeared
in occident online game “Second Life”. The definition of online
game 2.0 is as the following: The developers set up its frame and
define the game rules and the players create plenty of game contents
and they trade and make profits in an economic system. Then it
becomes a self developping game circle. Online game 2.0 totally
overthrows the online game 1.0 mode in which developers design the
game contents and players traverse the game.
    Then, some key points of online game 2.0 emerged in front of me
right away.

1.Is online game 2.0 a correct direction?
      
    As everyone knows, open platform is the most successful mode in
the computer platform territory. Microsoft defeated the proud Apple
by opening its Dos/Windows software platform. Currently Google is
using the same method to creat an Internet platform to contradict
Mricrosoft. Facebook made its company market value up to 15 thousand
million US dollars in a short time by opening its platform. Therefor,
open platform is the most vitalized technology evolving mode.
     
    Online game 2.0 is an open platform mode. The development team
provides technical platform and opens the other game production stages
such as planning, programming, art, testing to the players and lets
them design and create the game contents they like and share with
other players to get benefits.
       
    Since the end of 2005, I’ve been applying the concepts of online
game 2.0 in “Hero108 Onlne”. adding the new play modes of online game
2.0 mode in it. For example, pets raising, children breeding, request
releasing by players. These new play modes were warmly welcomed by the
players. "Hero108" is keeps high concurrent online player number till
now.

    So I think this is a correct direction.
 
2. What are the key points of online game 2.0?

    I think UGC and DIY are the 2 key points of online game 2.0. Plenty
of game players design the new playing ways restlessly and contribute
to the game contents. The game contents expand rapidly. Innovations from
all over the world are gathered by this platform and used by the game.
The snowslide effect will emerge very soon.

3. What are the strong and weak points of online game 2.0?
 
   1) Strong points:
      
      1.1 The players can create the playing points and contents. It
brings out the creativities of the players. Seeing the designs of their
own are recognized by others is a strong sense of achievement and
greatly raises the players' sense of belonging to the game.
      
      1.2 The online game 2.0 product is a construction process of nothing
to something and it has the “internal developing mechanism” and has a
very long life circle.
       
      1.3 If the creativities of the players can be recognized by others
or corporations, it brings real profit to their real lives. Through the
enjoyable game content creation work, they can get real benefits.
   
      1.4 Training the players who are interested in getting into the online
game industry and giving them a convienient opportunity to show their talent,
which is a big contribution to bringing the new blood into the game industry.
 
2) Weak points:
   2.1 Too many playing points and contents are created by the players that
are mixed with good ones and bad ones. The quality is not guaranteed.
     
   2.2 In the early phase of online game 2.0 product, the playing points
provided by the developing team are not enough. So the game is not popular
and hard to develop by itself. So then the in-game properties are not very
popular and the online rate is very low.
 
   2.3 The requirements to the skill set of the players are very high,
including techniques such as creativity, design, art, engineering etc. Not
every player can master those techniques.
      
   2.4 The difficulty of developing an online game 2.0 product is very big.
Editors, runners, interpretors, they need a big scale research and developing
team with strong techniques to build up through years of hard working. If
failed, lots of human and material resources will be wasted.
 
4. What is the significance of online game 2.0?
       
   1. To show the harmonious spirit of China country policy. It has the
characteristics of socialization, individuation, fair play and people
intimating.
     
   2. To implement the tight combination of game and commerce and become the
connecting window between simulation and reality.
 
   3. To create a brand new business mode. IGA(in-game advertising) is built
in the game and connections with the medias are broadly applied, which starts
new game business mode – the commercial mode closely related to lastest
news and events.
    
   4. To build the rudiment of reality simulation. This reality simulation
can evolve, upgrade and divide on its own. which totally imitates the real
world.
   
   5. Provide a motivation to the transforming of current bussiness world.
Create new business rules through thoroughly innovations which affects the
future of global business world.