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正文 字体大小:

B3053

(2010-08-20 13:41:30)
标签:

杂谈

BEC 写作 孙欣

1-3-5

120-140

10-12

写完一句,空一格=一个字母的位置

C is a girl, and C is beautiful.

 

客观原则-题目中有什么写什么,没有什么不多嘴

一定不能出现因果关系连接词

原因:对事物的描述

结果:对事物的归类

 

比较句

她跑得比我快。

She runs faster than do I, who am the slowest in the class.

than me.

than-连词

The cave is three times as deep as the building is high.

as…as…

as-副词/as-连词

 

上升

-soar/surge-upsurge/ascend/elevate/escalate/skyrocket

take off/leap/spring/peak

下降

-land on/descend/decrease/decline/drop/fall down/tumble/stumble/dive

不变

-cruise/remain/keep-steady/stable/constant

动副形名结构

持续地-constantly/continuously/successively/in succession/consecutively

迅速地

-sharply/instantly/instantaneously/drastically/

dramatically/fiercely/furiously/gagaly-狂热地

缓缓地

slightly/mildly/gentlely/tenderly

 

取点原则 取大放小 忽略细节

大-起点/终点 必写

   拐点 选写

小-中间点 中值 没有变化的数值-忽略不计

大趋势写清楚-放掉无谓的细节

 

I.                          Introduction

In terms of the three bar charts, this short report aims at depicting the performance within the company, involving operating profit, turnover and unit sales respectively throughout the three-year period.

 

Based upon the three bar charts, the three years witness the performance of the concern, concerning operating profit, turnover and unit sales respectively.

                                    

company-organisation-enterprise-corporation-business

group-institution-concern

 

e.g./etc.

 

involving 包含

 

depict/portray/illustrate/demonstrate/exhibit/expose

mirror/unravel/reveal/outline

 

according to/via/by means of/based upon/ in terms of/as far as sth is/are concerned/

 

upon-on

through-via

about-concerning/regarding

during-throughout

in-within

all-overall

between-amid/amidst

among-amongst

while-whilst

 

/operating profit/turnover/unit sales/three years /performance

 

II. Findings

Apparently, the figure of operating profit successively descended from $500 million high in 2001, decreasing by 30% in 2003 in comparison with that in 2001. Nevertheless, the turnover approximately cruised at the level of $6200 million in the three years, only with a petite decrease of $100 million shown in 2002. As much as the tendency of turnover, the units sold by the company were 10 million in 2001, respectively declining by 10% in 2002 which was 9 million and escalating by 10% in 2003 which was 11 million.

 

 

 

 

almost/more or less/approximately

 

However/Yet/nevertheless/although/in spite of/despite/whilst/albeit

although…yet

 

rise/raise

decrease to

decrease by 150

350-500

 

动词作分词结构-两句话主语一致

CZZ climbed the mountain, with her bag carried.

carrying her bag.

with+n.+v.作分词结构

与时态无关-与语态有关

主动-现在分词

被动-过去分词

 

 

BEC3 46

I.                           Introduction

In terms of the bar chart, the short report is prone to portraying the surveyed outcome, positive and negative, concerning the service provision, including parking, ticket cost, books service and attitude of staff respectively, within a leisure centre.
II. Findings

Of the surveyed statistics, the positive feedbacks amongst parking, booking service and attitude of staff outnumbered their negative ones. With in total 1,250 customers, the booking service acquired 650 positive reactions yet 600 negative ones. Moreover, the differentiation between positive and negative responses became more pronounced in parking with 700 positive versus 550 negative. More apparently, the positive feedbacks (950) concerning attitude of staff more than doubled its negative ones (300). On the contrary, the satisfactory responses (350) were only more or less one third of negative ones (900) in the field/scale/range of ticket cost.

 

horizon 水平线

 

 

A是B的三倍

A is three times as much as B.

A triple B.

triple 三倍于

A more than double B.

 

4 double 2.

6 triple 2.

8 more than double 2.

 

 

 

A 比 B 大

Chinese Derby

Yao duels Yi  duel-对决

Yao outdueled Yi 姚明狂虐易建联

Yao overwhelmed Yi

Yao dwarfed Yi

out-胜过

outgo outdo outperform outweigh outstand

distinguished outnumber

 

conclusion的写作

只排序,不描述,不评论

The TVs are prospected to win the laurel in sales for the four quarters next year, followed by cookers and fridges.

 

 

SWOT analysis

strengths

weaknesses

opportunities

threats

 

cosmetics

costume

set asset 有用 有价值的东西

piece

normal-norm 道德准则

Company Name: PG

Department: Marketing Department

Products: insurance

Target Customer: property/longevity/medical cure/

accident/incident

18以下 60以上
Place: Guangzhou Tianhe District downtown CBD

products/price/promotion/place/people

 

I.                           Introduction

As is requested by the Managing Director, this business proposal attempts to illustrate the status quo concerning internal communication within the Marketing Department with the drawbacks assessed as well as the recommendations for improvement put forward.

II.                       Describing the Internal Communication

The means/approaches of internal communication within Marketing Department primarily concentrate on face-to-face, emails and meetings respectively. Emails are frequently utilized for the matter that regarded as the most convenient and effective means of communication. Also, face-to-face is occasionally emerged amongst employees as a supplementary method for further discussion. Finally, on Wednesday morning, the business routinely organises the convention, in which the marketing strategy is reassured.

III.                  Weaknesses

In spite of the foregoing means of communication, there have been in total two dominant peccadilloes existing. On the one respect, it is too simple to be satisfactory that when informing a series of assets, the staffs have been used to sending emails only instead of making phone calls to further certainty. Therefore, it is a kind of expression of negative attitude within the vocation. On the other respect, although the weekly discussion requires the participation of overall personnel in the department, absenteeism and sometimes malingering, yet, take place in that these meetings are considered as tedious and gaga.

IV.Recommendations

In order to tackle the relevant drawbacks concerning the internal communication, accordingly, several thorough recommendations/solutions will be put forward as followed. First of all, in the process of internal communication, additional phone calls should be encouraged and emphasized, preventing from the misinformation. Furthermore, the weekly routine meetings will be employee-friendly if they are required to share individual ideas and ideals and encouraged brainstorm instead of sitting and listening.

 

 

 

 

 

 

solve/dispose of/deal with/cope with/tackle/handle

 

 

 

 

 

需要虚拟的主语从句

it is suggested that

it is advisable that

it is of great priority that

it is regarded as high caliber that

it is practical and pragmatic that

it is feasible and available that

it is an urgent call that

it is high time that

 

If I were a bird, I could fly.

I will never know if letting you go.

The+比较级,the+比较级

 

 

 

 

conference/meeting/convention/discussion/topic

absenteeism

 

 

 

 

 

be used to doing

 

set

 

 

 

for the sake of communicating on time and in time as well.

 

in order to/so as to/for the sake of

 

hinder 阻碍 hamper

 

face-to-face

email

meeting

 

4w

who staff/personnel/workforce/employee/employer

colleagues/folks/

when often-frequently/regularly

sometimes-occasionally/conditionally

always-all the while

in the long run/term

in the short run/term

where company/workplace/business/corporation/

enterprise/concern/firm/organisation/group/institution

 

what happen

send email

face-to-face-talk about/negotiate

meeting

 

 

 

 

 

 

BEC3 65 Q4

I.                           Introduction

Pandering to the requirement of the Managing Director, this business proposal aims at analysing the causal relationship amidst the current advertisements and the decrease of sales with bettering suggestions put forward.

 

II.                       Commenting on the Advertising Campaigns

Therefore, after the market research, the TV commercials we launched used to be customer-friendly in that these commercials were attractive and creative. Yet, the consumers complain of the shortcoming at present that hardly can the new or potential subscribers comprehend the indication of our advertisement. Furthermore, although we invest a grand number of capitals into the promotion via Internet, including Sina, Google and Yahoo, the feedbacks from users are far from positive, which attributes to the influence of the speed in scanning websites. Finally, the sponsorship between our beverage and the national event, according to our assessment, has failed to inspire the sales. On the contrary, owing to our sponsor, a handful of customers produced/generated negative image.

III.                  Recommendations

So as to cope with the defects within the advertisements and boost the sales, ultimately, two sound/humble advices come up with my mind. Firstly, it is a high calibre that the Advertising Department should be responsible for the adjustment of TV commercials, designing/devising a new promotion that panders to the needs and wants of customers. Secondly, the advertising campaigns will be rewarded high return of investment if switching the focus from Internet to the billboards of metro.

IV.                 Effectiveness

Consequently, after executing the adjustment of promotional strategy, the enterprise will benefit from the booming of unit sales and attracting additional users.

 

 

 

 

 

 

 

program-object-customer

beverage

 

 

 

 

 

 

否定句-否定词提前-倒装句

 

 

advertisement-effectiveness 效果

sales-outcome 结果

 

beverages

soft drinks

 

platform

TV commercials

videos

billboard

newspaper/magazine/Internet

subway/bus-stop

radio

sponsorship

 

好-

impression/attraction/creativity

spokesman

background information-music

object 对象 目标群体

values 价值观

illusion

 

advertising campaigns

1.           awareness

2.           acknowledgement

3.           loyalty

4.           culture/values

5.           solution

6.           social image

 

选址

 

I.                          Introduction

With the location appointed, the aim of this report is to thoroughly depict its circumstance and condition as well as put forward its strengths and weaknesses for the sake of assessing its suitability.

II.                       Description of the Site

The assigned location for the new supermarket situates at the Xianlie Road, holding a grand number of parking lots and public means of transport, such as shuttle bus and nearby metro as well. Besides, there are abundant uptowns closed to the address without any supermarket however with urgent call for the institution of supermarket.

 

III.                  Advantages

Admittedly, the spot takes the advantage of convenient transportation, which ascertains the attention and participation not only from nearby residents but also those who live in no more than three kilometers away. In addition, the parking lot draws those who possess higher purchasing power. Finally, at present, the lack of competitors, though several grocery stores, makes sure that we take the first move advantage in that place.

IV.                 Disadvantages

Nevertheless, it is unavoidable that the population and transport give rise to comparatively higher lease. Therefore, the return of investment at the beginning should be under sound control. On the other respect, in front of the place, there is a building hindering the notice of our supermarket, though it is lower than our mansion. More importantly, according to the superstition, the opposite side with a martyr’s park amounts to an ominous future and fortune.

V.                      Suitability

All in all, after weighing dual features/grounds, I am prone to the appointed location, suitable and available. However, before formally running the new supermarket, the board should take the suggestion that a few of billboards or bulletins should be settled nearby into consideration/account. Furthermore, in order to tackle the influence of superstition, on the opening day, some traditional feats, such as lions and firecrackers, should be added into the ceremony.

 

 

 

 

 

auspicious

ominous

amounts to 等同于-equates to

those who purchase our products

those who expect the launch of our distribution

those who promote/propagate for us

ascertain/assure/confirm/ensure

propaganda宣扬 宣传

first move advantage 抢先法则

downtown 商业区 town uptown 住宅区

uptown girl 宅女

 

 

 

 

 

 

 

 

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