加载中…实用英语函电
(2010-04-29 22:20:53)
标签：
文化 |
实用商务英语函电
商务信函的组成：
典型的商务信件由七个基本部分组成：1信头 2 日期 3 姓名和地址 4 称呼（salutation) 5 信文 6 信尾 7 写信人的签名和职位
A typical business letter consists of seven principal parts:(1)the letterhead ,(2)the date line,(3)the inside name and address,(4)the salutation,(5)the body of the letter,(6)the complimentary (称赞)close，（7)the writer's signature and official position.
To expend one's business,a foreign-trade firm is always seeking prospective customers and the try to establish business relations with them.To establish business relation is to introduce to other companies your business lines,capacities and financial status in the hope of doing business with them.(一个外贸公司往往寻求有潜力客户并与之建立业务往来来夸大自身的生意。建立业务往来也就是向其它你想要与之做生意的公司介绍你方所从事的行业，公司的能力和财务状况.)
Generally ,a firm may find foreign customers through the following channels:
Web
Banks
Chambers of commerce 商会
Commercial Counselor's Office 商务处
Trade directory
Advertisements
Exhibitions and fairs
Mutual visits by trade delegations and groups
Business associates
Having obtained the name and address of the firm you are about to deal with,you can send a letter to express your desire to enter into business relations with them,in which the following will be contained:
Telling the addressee how you get their name
Express your intention for export or import
Introducing your company including business scope,experience and so on
Stating what kind of products you want to promote or to buy
Providing or asking for some information about the products
If necessary,offering the reference as to your credit standing(financial background)
Any letter of this nature received must be answered promptly and politely even if you are unable to meet the demand.The reason should be told in the reply so as to leave space for next dealing.
Request for establishment of business relations by an exportor
Dear sirs,
The Overseas Department of local Bank of China recommend that you are in the market for Chinese silk piece goods(丝绸布料产品）.As this article （货物）falls within the scope of our business activities,we wish to express our desire to enter into business relations with you.
As one of the leading producers in China,we have been handling various kinds of Chinese silk piece goods for over 50 years.Our products have enjoyed great reputation at home and abroad for their high quality and fine workmanship.
To give you a general idea,we are sending you by separate post a copy of our illustrated catalogue.Should any of the items meet your interest,please let us know.We shall be glad to forward you samples and quotations upon receipt of your specific inquiry.
We look forward to your early reply.
Your faithfully,
***
海外驻本地的中国银行推荐说你们想购买中国真丝布料产品。因为我公司生产此类产品，所以我方非常想与贵方建立业务往来。
作为中国主要的生产商而言，我们业已从事生产各种真丝布料产品已超过50年了。我的产品以它的高质量和精湛的工艺而享誉国内外。
为了能让你大体上了解我们，我们额外寄了带有插图的目录表的复印件一份。如果您对其中的任何一个商品感兴趣，请让我们知道，对于你的具体询盘我们将非常乐意将样品和报价寄予你方。
我们将期待你方能尽早给与答复。
真诚的
***
Be in market for
A brisk/dull market
A rising/falling market
A good/poor market
On the market (上市，待售）
Marketing (市场推广，营销）
Fall within the scope of our business activities.(属于我方的经营范围）
Business relations/business connections/trade relations
Handle:a deal in b deal with
By separate post 另邮
Catalogue/brochure/booklet/pamphlet/leaflet/literature/manual(产品手册）/folder(折叠式印刷品）/bulletin(简报，公报）
Make sb a quotation for sth.
Quotation sheet
Upon receipt of
Specific inquiry
Enquire about (向某人打听）
Enquire for (询购）
Enquire into （调查)
Accepting the exporter's request
Dear sirs,
We thank you for your letter of july 3 and are glad to tell you that we are much interested in litems 1-10 listed in your catalogue.
We would like to have their samples and quotations and may ensure that we are able to do a fairly good business with you if your prices are in line with the prevailing market price.
However,since this is the first transaction between us,we should be obliged if you would let us know the name of your bank so that we may apply for references.
We look forward to your reply with much interest.
Yours faithfully
***
先生你好，
我们非常感谢你方七月三号的来信，我们对于你方目录上标号为1-10的货品非常的感兴趣。
我们想要此货物的样品和报价，我们保证如果你放能报以与现行时常相一致的价格，我方将与你方达成相当数量的交易。
然而，由于这是我们首次交易，我们希望你方能够告诉你方银行的名称以供我方进行征询。
我们非常期待您的回信。
真诚的
***
Ensure
Do a fairy good business达成相当数量的交易
In line with/out of line with
Prevailing market price 现行市场价格
Transaction
Capital transaction (资本交易）commodity transaction（商品交易）
Service transaction/cash transaction/credit transaction(赊购交易）
Apply for reference进行征询
Reference 证明文书，介绍信
Request for establishment of business relations by an importer
Dear sir,
We have noticed with interest your advertisement in the March issue of Arts and Crafts and feel that your chinaware may appeal to the customers in our area.Therefore,we take the liberty of writing to you with a view to establishing business relations with you.
We would like to have detailed information about the various types of chinaware available at the moment,such as specifications and prices.As we intend to lay in a stock for the Christmas sales,it would be appreciated if we could receive your reply by the end of this month..
As to our financial standing, we would refer you to our bank the America Express Bank,New York,who,we feel sure,will be glad to furnish you with any information you require.
Your faithfully
***
进口商对于建立业务关系的要求。
先生你好，
我们在工艺品杂志上饶有兴致的看到你方刊登在上面的广告，觉得你们的瓷器在我们市场可能吸引客户。因此，我们冒昧给你写信想同你方建立业务关系。
我们希望你方能够提供现有不同种类商品的具体信息资料。因为我们赶着为圣诞节购买存一批货，如果你方能够在这个月底能够给与答复，我方将非常感激。
至于我方的财政状况，你方可以咨询美国运通银行纽约分行。我们保证，我方将非常乐意为你方提供任何你方需要的信息。
真诚的
Appeal to
Take the liberty of doing sth 擅自或冒昧地做某事
Specification 规格指商品的质量标准
Width,length,weight,composition(成分）
Lay in a stock 存一批货
In stock 有存货的
From stock动用库存，现货地
Out of stock 无存货的
Available from stock 可供现货
Have a stock of 有……现货
Furnish :provide
Accepting the importer's request
Dear sirs,
With reference to your letter of February 21,we are pleased to learn that you wish to establish business relations with us in the line of chinaware.
Our chinawares are really good value with fine qualities,attractive designs and reasonable prices.We have sold large quantity to many European countries and feel confident that they will also win the buyer's approval in your area.
As requested,we are sending separately a copy of our latest illustrated catalogue in which we have marked in red the items available at present.If specific inquiry,and our quotation will be forwarded without delay.
We hope to hear from you soon.
Your faithfully,
***
接受进口商的要求
先生你好，
就你方2月21日的来信而言，非常高兴我方从中了解到你方想与我在陶瓷经营上建立业务关系。
我们的瓷器因为其良好的品质，独具魅力的设计和合理的价格而具有很好的价值。我们的产品已经大量的销售到欧洲的很多国家，我们非常自信，我们的瓷器在你方市场上也会赢得消费者的认可。
按照你方的要求，我们另邮最近的带有插图的目录表复印件一份，其中所有现货将由红色的笔标出，如果你方要具体询价，我方将立即报价。
期待你的来信、
真诚的
***
With reference to 关于
Line 活动的范围，行业
Win one's approval 认可，满意，批准
Transferring business relations
Dear sirs.
Thank you for your letter of February 21,expressing your desire to enter into business relations with this corporation.
However,we regret being unable to supply you with the products direct as we are represented by ABC Trading Company,526Hongmei Road,Shanghai,200336 for the sales of chinaware in your district.Therefore,we have referred to them your letter and believe that they will shortly communicate with you for your requirements.
We thank you for your interest in our products and hope that they will turn out to your satisfaction.
Your faithfully,
***
转移业务关系
先生你好，
非常感谢你在2月21日的来信，信中你想与这个公司建立业务关系。
然而，非常抱歉，我们不能直接供应你货物，因为我们产品是由ABC贸易公司代理的，ABC贸易公司的地址是上海红梅路526号，2003年3月26号它在你所处的区域销售瓷器。我们已经把你的信转交给他们并且相信他们将很快根据你方的要求与你方联系。
你对我方产品感兴趣我们表示非常感谢，我们想他们会让你方满意。
真诚的，
***
Supply sb.with sth.向某人供应某物
Supply goes over demand.
Represent,代表代理。
Useful sentences
1 我们从本市商会处得知，你们从事服装进出口业务。
We learn from the Chamber of Commerce in our city that you are dealing in the import and export of garments.
2 海荣贸易有限公司介绍，你们是电子产品的首要进口商之一。
Recommended by Hairong Trading Limited Company,you are one of the leading importers of electric products.
3 你们在今年的广交会上展出的皮包给我留下了深刻的印象。
We were very much expressed by your leather bag displayed in this year Guangzhou Fair.
4蒙本地花旗银行介绍，得知你方欲与一家中国公司建立业务关系以购买地毯。
Through the courtesy(介绍）of Cici bank of this area,we are given to know your desire to establish business relations with a Chinese company in the market for (for the purchase of )carpets.
5我们愿意在平等互利的基础上与你方建立业务关系。
We are willing to establish business relation with your company on the basis of equality and mutual benefit.'
6 我们看到你方在……上登的广告，现写信来希望与你们建立业务关系。
We have seen your advertisement in ... And are writing this letter to you in hope of establishing trade relations with you.
7 兹介绍，我方出口餐饮设备。
We write to introduce ourselves as exporters of catering equipment .
8我们是橡胶业的进口商，希望在此领域与你们建立直接的业务关系。
We are importers in the Rubber trade and wish to enter into direct business relations with you in this line.
9 本公司经营/专营针织套衫的进出口业务。
This corporation handles(deals in)/specialize in the import and export business of sweaters.
10 我们经营输氧设备已有多年。
We have engaged in the line of oxygen delivery system for many years.
11 很高兴地随信寄上注有各式个人电脑的目录供参考。
We are pleased to enclose our catalogue showing various types of PCs for you reference.
12 现寄奉报价一份供考虑。你方定会发现我们的价格非常有竞争力。
We are now sending you a quotation sheet for your consideration. You will certainly note that our prices are very competitive.
13你们若能寄来一份智能玩具的最新价目表，我们将不甚感激。
We would appreciate it if you could send us an up-to-date price list for your intellectual toys.
14 请提供一整套式样齐全的样品及其最低报价。
We request you to furnish us with a full range of samples,in assorted patterns together with the lowest quotation.
UNIT 3
STATUS inquiry(资信调查）
It is always important to get the necessary information about the firm with whom you are about to deal concerning their reputation, financial status and business mode before the conclusion of a transaction,especially one that requires a large sum of money. Letters to request such information are known as status enquries.
To obtain the information,you may apply to :
Banks
Chambers of commerce
Commercial counselor's office
Business agencies
In general, the information obtained from a bank is most rellable. However , a bank will not give information directly to an unknown firm, so the firm has to make enquiries through their own bank.
When you make enquiries,"confidential" or "private an confidential " often appears at the head of the letter as well as on the envelope. Furthermore ,an addressed and stamped envelope is usually enclosed for the convenience of the information supplier.
In the letter enquiring about status, you may:
State the business with a new buyer/seller
Request information on the business standing of the buyer/seller
Express appreciation and promise secrecy
When replying to an inquiry, you'd better not mention the name of the firm enquired about especially when the reference report is unfavorable. In addition, such words as "this information is given without any responsibility on our part" are often contained in the reply in order to avoid any possible trouble.
在与一方交易尤其是涉及到很大的交易额的时候，了解对方的声誉，财政状况和商业模式是非常重要的。下面列出了资信调查的一些机构名称：
银行/商会/商会参赞处/合作伙伴/咨询处
一般来说，从银行获得的信息是最可信的。然而，银行是不会给自己不熟悉的公司提供直接的信息的。因此公司通过自己所在的银行了解情况。
当你进行资信调查的时候，“保密”和“私密”是经常出现在信头的，当然有时也会出现在信封上。更有甚者，鉴于信息提供者的方便情况，地址要附寄于资信调查信件。
在进行资信调查的时候，你需要：
1陈述你的业务信的购买方/卖方
2需要买方/卖方的财政状况
3表达自己的感谢并保证绝对保密
当回复调查信的时候，你最好不要提到你所咨询的那家公司的名称，尤其是当调查报告不是令人满意的时候。另外，如此的字句“给予此类信息，我方将不负任何责任”是最好要加在信件中的，以避免一些不必要的麻烦。
1 request for a bank reference
Dear sir,
We have received a letter from Global Trading Co.,Ltd. In London, enquring for our silk blouses. As we are not acquainted with them, we should like you to enquire into the financial an credit standing of the above-mentioned company on our behalf especially because they have asked us for a standing credit the amount of GBP 24,000
Their reference is the Barminster Bank Ltd.in London. We shall be grateful for your assistance in this respect and can assure you that any information you may give us will be treated in absolute confidence.
Yours early reply is awaited.
Your faithfully,
***
Standing 身份/地位
Financial standing 财务状况，资信状况。Credit standing/financial and credit standing
Credit 信誉；信贷；存款数额
On one's behalf/on behalf of sb.
Reference 证明人，证明书；参考；（书信等的）编号
Assure /assure sb.of sth 向某人保证；使确信，使放心
我们收到一封从伦敦某银行来的信件，向我方咨询女式丝绸衬衫。因为我们对他们不是很熟悉，所以我们希望你方能够帮我调查一下以上我们所提到公司的财政状况，事实上，他们还要求我们贷给他们24000英镑的款项。
他们可供咨询的银行在伦敦某银行。在这方面我们将你方的帮助非常的感激，并向你方保证你方所提供的任何信息我方将绝对保密。
期待您尽快回复。
Request for a trade reference(商务咨询）
Dear sirs,
Mssers. William Baker & Sons have given us your name as a reference respecting their financial standing.
Since we have not dealt with them before, we would be obliged if you would inform us, in confidence, whether your business relations with them during the past would lead you to advise us to allow them a three months credit to the value of USD 50,000.
We enclose a tamped and addressed envelope and would be only too glad to render you a similar service should the need arise.
Any information you can furnish would be greatly valued and treated in confidence by us.
Yours faithfully,
***
Respecting 关于
Render sb.a service 为某人服务
Value 重视
某公司给了你们银行的名字以供咨询他们公司的财政状况。
因为以前我方从未与他们做过生意，如果你能私密的提供信息给我们，我们将非常感激。你方和他们之前的业务关系将会为我们是否将三个月的50000的美元贷款给他们。
我们将附寄一封贴了邮票和地址的信封过去，如果有需要的话，我们非常愿意提供帮助。
你们所提供的所有信心我方将予以重视并绝对保密。
真诚的！
Unfavorable reply to the above inquiry(不利答复）
Dear sirs,
In reply to your letter of March 21, we would like to give you the following information.
The company in question has placed orders with us during the past three years. But we regret to say that although the amounts involved have been much smaller than the sum mentioned in your inquiry, they did not settle accounts until repeated reminders. Therefore ,we must advise you to regard their request for credit with caution,
It would be advisable for you to make additional enquiries and we believe that you will treat this information as confidential.
Yours faithfully
×××
以答复你方3月21号的来信，我们提供了一下的信息：
在过去的三年里该公司向我们下过订单。但是所涉及到的数量远远的小于你方上次询问信件中所提到数值。他们在我方再三提醒下才会归还贷款。因此，我方劝你方在对待该公司的贷款时还是小心为妙。
明智起见，你最好是做进一步的查询，并且我相信，你对我方所提供的信息将给予保密。
In reply to 为答复
In question 该
Place an order/orders with sb (for)sth向某人定购某物
Settle accounts 结清帐目。
Balance accounts with 与……结清帐目
Open an accounts with a bank 在银行开立账户
On account 以赊账的方式
Of great account 很重要（不大重要等）
USEFUL SENTENCES
1 请提供上述公司财务状况方面的详情。
Would you please furnish us with details as to the financial standing of the above-mentioned company.
2你方若能对该公司的信誉及财务状况提出意见，我们将非常高兴。
We should be most grateful/obliged/glad/pleased if you could advise on the reputation an financial standing of the company in question,
3联合纺织有限公司将你方作为证明人提供给我们，我们想知道他们的声誉是否良好，能否给他们一笔8000美元的贷款。
United textile Ltd.has given us your name as a reference ,and we would like to konw whether they are of good repute and should be allowed a credit up to USD 8,000.
4 你们提供的有关他们资金和声誉方面的信息，我们都将予以严格保密。
Any information you may furnish us to their capital and reputation will be held in strict confidence.
5 你方若能就此事提供帮助，我们将非常感激。可以向你们保证，你们提供的任何信息，我们一定予以绝对保密。
We should be pleased if you would assist us in this respect, and we can assure you that any information supplied by you will be treated in absolute confidence.
6就我方所知，他们声誉好，总是按时履行承诺。
As far as we know, they enjoy good reputation and are punctually meeting their commitments.
7我们认为，你方与这家公司进行业务往来不会有风险
It is our opinion that you will not run a risk in opening an account with the firm.
8他们缺乏贸易经验，因此奉劝你们谨慎对待他们的贷款要求。
As they are inexperienced in business, we have to advise you to regard their request for credit with caution.
9我们对这家公司不甚了解，无法对你们的咨询做出令人满意的答复。
We know too little about this firm to give satisfactory answers to your enquriy.
10很抱歉我们无法就该公司提供任何确切情况
We regret our inability to inform you of anything positive concerning the firm mentioned.
11我们接受你方保证，对我们提供的信息予以绝对保密。
We accept your assurance that the information we have given will be treated in strict confidence.
12上述信息是绝对机密的，仅供你方使用，本银行提供这份信息不负任何责任。
The above information is given in absolute confidence and for your private use only and without any responsibility on the part of this bank.
1 inquiry about exporter's status
Private and confidential
Dear sirs.
We are seriously considering from the Messers.R.A.Price&Co.,London,L18 1DP,USD 50,000 worth of heating pumps manufactured by the Machinery Division of Router Industry,Inc. In London.
Should this initial business turn out successful, we should expect that our trading volume from this source would rise to some USD1,000,000 per year since there is a surging markt here in China.
The said firm has given your name as a reference. We shall be grateful if you will inform us of their credit and business standing and also as to whether they hold the export agency for the above-mentioned manufacturer.
Any information you may give would be treated in strict secrecy.
Your faithfully.
2 a favorable trade reference
Private and confidential
Dear sirs,
In reply to your inquiry dated june 26,we are pleased to inform you that the firm in question is one of the most reliable exporters in this city and has enjoyed good reputation among the trade for many years.
As far as our information goes, the firm meets its obligation punctually. We believe that business transactions with this firm will prove satisfactory.
Though this information is given to the best of our belief. We must ask you to treat it in strict confidence and without any responsibility on our part.
Your faithfully,
UNIT4
Brief introduction
When an importer wants to import something, he may send an inquiry to the exporter. In practice, there are two kinds of enquires:general enquriy and specific inquiry.
In a general inquiry, the importer may only ask for catalogues, price lists, samples or some other reference materials from the exporter. If both patied have never dealt with each other before, and then the importer will inform the wxporter of the source of his information at the beginning of his letter. Details of his own company and/or business will also be included. The letter as such is known as a "First inquiry". When making an inquiry, keep it brief,specific,reasonable and to the point. Sometimes ,you should mention the size of your order as large orders may obtain more favorable quotation. The tactic is to give the exporter some hope of substantial orders or continued business.
In a specific inquiry, the importer may require information as to price.
Specifications,discount,quantity,terms of payment,date of
shipment,etc.regarding some definite goods in addition to reference
materials. Enquiries mean potential business. Prompt, courteous and
careful replied are of great importance. When giving replies to
enquires, make sure that you have answered all the customer's
questions, and include all the points you want to make, assure your
customer that you have faith in your product or service. If there
is no stock available for the time being, you should acknowledge
the inquiry at once ,explaining the situation and assuring that you
will revert to
当一个进口商要进口某个商品时，他需要向出口商询盘。实际上，有两种询盘方式：通用询盘和具体询盘：
在通用询盘中，进口商仅仅问目录和价目表以及样品或者是出口商所涉及的材料。如果双方以前都没有在一起做过生意。那么进口商在询盘的开头就要出口商提供了解出口商的信息来源。主要是出口商的公司全称及其所做的生意的详细信息。这样的信也称初次询盘。当询盘时，一定要简洁，具体，合理切中要害。有些时候，你有必要提及自己的订单的数量，如果数量大的话还可以享有出口商的报价优惠。这样做的原因是让出口商觉得我们将会与他下更多的订单并继续合作下去。
在具体询盘中，进口商将就参考资料中明确的商品，想获得更多的有关商品的价格，规格，折扣，数量，付款方式，船运时间等等具体的信息。询盘意味着很有可能达成交易。简洁，礼貌，细心的回复是非常重要的。当给予回盘时，确保你已经回到了所有顾客所问的所有问题，里面要包括你想要说的所有的观点，确保你的客户信任你的产品和服务。如果那个时候没有现货，你应该及时了解到询盘，并解释具体状况，并向进口商保证一有现货马上供应。如果这次询盘是由老客户发出的，要表示感激。如果发出询盘的是一位新客户，应该说收到询盘信非常的高兴，并且要非常想与他保持长久的友好的业务往来，这样做不仅为自己创造了好的效益，而且也为读者留下了深刻而美好的印象。
1a general inquiry
A first inquiry
Dear sirs,
***inform us that you are exporters of cotton bed-sheets and pillowcases. We would like you to send us details of your various ranges, including sizes, colors and prices, and also samples of the different qualities of the materials used.
We are large dealers in textiles and believe there is a promising market in our area for moderately priced goods of the kind mentioned.
When replying, please state your terms of payment and discount you would allow on purchases of not less than 100 dozen of individual items. Price quoted should include insurance and freight to liverpool.
Yours faithfully.
***
某人告诉我你们是棉布床单和枕套的出口商。我们希望你方能够将你们的各种式样的商品的详细资料，包括尺寸，颜色和价格，以及不同材质的产品。
我们是大的纺织品直销商，上述提到的价格适中的产品在外面这市场有前景。
当还盘的时候，请陈述付款方式和在购买不同的货品每次小于100打你方所允许的折扣。报价要包含保险和到利物浦岸的价格。
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