书名: The Ride of a Lifetime

作者: Robert Iger

About:

In 2005, when Disney was at risk of being sold, Mr Iger took office amid controversy, focusing on Disney's future in three directions: building high-quality brand content; embracing technology; and looking globally. He invited Jobs to join the board, recruiting creative genius Lasseter and technical expert Cattam to save Disney Animation and plough the Marvel Universe.

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