http://mmbiz.qpic.cn/mmbiz_png/C7mqyYrp6vicQuvx2oFuRREDh9cf7KYL1OrxUHlsYlMgE1vCgicjZfPJ7j1WH60e93yxPb3h4gIRV2WHweiciaJwIA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1

伴随各平台王牌综艺的强势回归，与全新综艺的闪亮首秀，二季度综艺软植火力全开，节目量与曝光量再创新高，各品牌主也顺应时势，迅速增量抢占市场。

哪些节目更受广告主青睐？哪些节目给广告主带来更高回报？哪些品牌主更具壕主气质？各行业二季度软植倾向如何？植入形式又有何亮点？请跟随小酷从酷云大数据中迅速了解最具代表性的江苏、浙江、东方、北京、湖南五大卫视综艺软植现状。

要点：

1、季播真人秀仍为软植主旋律，《跨界歌王第二季》高回报夺魁。

2、常规植入形式仍占据主流，贴合节目特性的创意型软植增量显著。

3、金主行业分析：曝光量TOP5行业：饮料、邮电通讯、日化用品、互联网、食品。

4、品牌植入节目数量TOP3：VIVO（9档）、OPPO（7档）、海天（4档）。

http://mmbiz.qpic.cn/mmbiz_png/C7mqyYrp6vicQuvx2oFuRREDh9cf7KYL1Yq0LKZVcbvtvWUwJic7a2DchcqypL6Cibibpia02zpusFJT3touBFP93dw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1

http://mmbiz.qpic.cn/mmbiz_png/C7mqyYrp6vicQuvx2oFuRREDh9cf7KYL1OVnbibrBo6YFfAgpjnVIJIwjyYBw1HUBWxfHicTYM81yoOeuAyiasMW3A/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1

http://mmbiz.qpic.cn/mmbiz_png/C7mqyYrp6vicQuvx2oFuRREDh9cf7KYL1e6kTIylq2mJmDa7zdfCNbLF2LEDetugkPPfcqHyy7cmxC1QIqB70qQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1

http://mmbiz.qpic.cn/mmbiz_png/C7mqyYrp6vicQuvx2oFuRREDh9cf7KYL1QNy3GppXic5C6PaI7XL5PnzPxTxY8oJOXOTDhZpDMNqq9qOhZnMzmDg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1

http://mmbiz.qpic.cn/mmbiz_png/C7mqyYrp6vicQuvx2oFuRREDh9cf7KYL1aIdSpvX9oCVMJx7zhYfI0dNiaiavVMbsr1DAgtSNKGAmfW4bqaOFn6mA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1

http://mmbiz.qpic.cn/mmbiz_png/C7mqyYrp6vicQuvx2oFuRREDh9cf7KYL1CKItxXNlkEqK6A4Le5Wtolde1uwCZVW2nysdYhSTne5wiazKCKmFgKw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1

http://mmbiz.qpic.cn/mmbiz_png/C7mqyYrp6vicQuvx2oFuRREDh9cf7KYL1GlJv1gibZu2GibU9RhKpzkFfOvqRtLDZ57kNvWMmTUVazgFIFuK09uIg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1

http://mmbiz.qpic.cn/mmbiz_png/C7mqyYrp6vicQuvx2oFuRREDh9cf7KYL1m0XwQKic0Y8mClZpvf0ia5rKpxibqficU6Ln7DiaB9p40cicuYicN5bZJibYAw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1

http://mmbiz.qpic.cn/mmbiz_png/C7mqyYrp6vicQuvx2oFuRREDh9cf7KYL1dTkTtdpWuemBqWR0LtbKOzQo46GUyVGeMFRuLeaeO2xPZhtuLZ7cgw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1

http://mmbiz.qpic.cn/mmbiz_png/C7mqyYrp6vicQuvx2oFuRREDh9cf7KYL1MFxiaEiaZmAgRMn339htAjG3lx3xQicPVWy0ibH0JsJib3XfO4EF7lKC9Qg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1

http://mmbiz.qpic.cn/mmbiz_png/C7mqyYrp6vicQuvx2oFuRREDh9cf7KYL1MuWyF2XRlnlDdxejudQQ4omdkW5UKUiaeiboDevibp3htT5n4TicFGYW0A/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1

http://mmbiz.qpic.cn/mmbiz_png/C7mqyYrp6vicQuvx2oFuRREDh9cf7KYL1qH1rvXxRyfEDibtr1xmbmnCtzwlVYMkebnpj6kfa4icKEjAUNQOM4RHQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1

http://mmbiz.qpic.cn/mmbiz_png/C7mqyYrp6vicQuvx2oFuRREDh9cf7KYL1ulf3h3VFBr2pVZR2vuPbAw3kvR3t1sDQJ2ajvy49lZkpmqsNpM2TyA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1

http://mmbiz.qpic.cn/mmbiz_png/C7mqyYrp6vicQuvx2oFuRREDh9cf7KYL14cwzSmG9yW5HNWzDy3loAn3pZYTqm6xfB2A4L9icaZLdHn9GpiaV71oA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1

http://mmbiz.qpic.cn/mmbiz_png/C7mqyYrp6vicQuvx2oFuRREDh9cf7KYL13eR7OFfh64U5756Qr7q2UG2S20tsCHKsYibKteUoM16xx3YLfIXjhzw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1

http://mmbiz.qpic.cn/mmbiz_png/C7mqyYrp6vicQuvx2oFuRREDh9cf7KYL1zyypTfGCYdMMxhygS9J0UW24M0LK6nmFhUh5TccKek4z1PxuF4j0ibQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1

http://mmbiz.qpic.cn/mmbiz_png/C7mqyYrp6vicQuvx2oFuRREDh9cf7KYL1seqEu8th2RRXjJYTbictUCSoicBvjOU0lHTkAs0GXImIdMXuBp9JWwJA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1

http://mmbiz.qpic.cn/mmbiz_png/C7mqyYrp6vicQuvx2oFuRREDh9cf7KYL17DLRTtUnE2DJ5k18pPQicQ4L4XjtYkI4x5CWGzW92ZPlGibNNgic5T2EA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1

http://mmbiz.qpic.cn/mmbiz_png/C7mqyYrp6vicQuvx2oFuRREDh9cf7KYL1iajDLyTY2h0TU7iaP8dfEcibeBClx1UJGyeUjhdPFV2VdKOeiaoLlO9fJw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1

http://mmbiz.qpic.cn/mmbiz_png/C7mqyYrp6vicQuvx2oFuRREDh9cf7KYL1aWHr1Dol1Bw0h7qOoWmSYTotJTx49VXZhfT71GXFE775qicrzK8ObqQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1

http://mmbiz.qpic.cn/mmbiz_png/C7mqyYrp6vicQuvx2oFuRREDh9cf7KYL1hnGpmcMhmglLLunLSibfibUNpnTn3ABkZ8ickRd3JUfha9wAgRNHVafng/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1

http://mmbiz.qpic.cn/mmbiz_png/C7mqyYrp6vicQuvx2oFuRREDh9cf7KYL1ibB1zhslhMCPtt08bnRpJ1Temmhrjwp6ibVkmZg86lXElKcfX0qbnBxg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1

http://mmbiz.qpic.cn/mmbiz_png/C7mqyYrp6vicQuvx2oFuRREDh9cf7KYL1vyyZ7BpVtpq9lZVGloVd3CqFFpODicibvOUOeAibAkPicN066WoLCMLic0g/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1

http://mmbiz.qpic.cn/mmbiz_png/C7mqyYrp6vicQuvx2oFuRREDh9cf7KYL15Ed13Bicr6bhbbClEicSfkrgjoicQsy9mHadvTae9WbhMiaPuc4vibBZ9gg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1