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转载自：文案圈ID：copywriter360

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你坚持最长的一件事是什么？

有一位本土设计师，用了整整2年时间，重新设计了34个省市的图形字体设计。

他的微博名称是@石昌鸿，作品被各路微博大V转发，包括王左中右、设计青年、高端品牌设计中心等等。

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传统文案出身的我，看到一切手绘线稿，心里会感到特别踏实。

我和搭档的线稿，可能会记录字体造型、海报构图、思维流程、素材关系……再难的项目，在我们写写画画之下，都走过来了。

下面展现的线稿，是作者设计“桂林”二字时，有关字体造型的整个思考过程。一个作品是在几十个废稿中诞生的。

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造型结束后，需要给字体上色。下面是将桂林自然摄影图片像素化之后，对比筛选，提取主色和辅助色。

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也许作者想突出桂林“山水”的设计概念，所以最终选用了墨绿中带了一点青的渐变色。

矢量软件做出毛笔的枯笔触感，需要的不仅是美术基础，还需要超乎常人的耐心。因为在指甲盖大小的区域内，可能需要调整数十个锚点。

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岸上的石林、倒影和水波，共同组成了“桂林”二字

http://mmbiz.qpic.cn/mmbiz_png/SfgcP6oFicrKA7UcRuiaIEiaSdaaGiciaK1sg6YWaVh86jFgF90fqaRsPfEH1NHqkQcqEibAkELwuiahhmS76Qa7VOhFA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1

2年的时间，对于一个天天上班的设计师来说有多珍贵？他要牺牲掉中午休息、晚上看电视、周末看电影的宝贵时间，见缝插针地创作。

这中间没有客户的指手画脚，没有老板的督促干预，全凭热爱去做一件事。

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我完全能读懂作者的喜悦感。

同样是2年的时间，我把工作之外的时间放在了思考文案，以及整理文案圈。与之相比，我的收获就逊色太多。

他的作品惊艳了数百万人，快来看看你的家乡是什么样的？

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http://mmbiz.qpic.cn/mmbiz_png/SfgcP6oFicrKA7UcRuiaIEiaSdaaGiciaK1sg37Z7rnmYEXDfarK8IfyHDicqaaF0r42HAZVN3ZuqxWLVP59tQVrOBrw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1

http://mmbiz.qpic.cn/mmbiz_png/SfgcP6oFicrKA7UcRuiaIEiaSdaaGiciaK1sgS9PJDQkVibv5sF7icYMjfuyQuKCvCIPicvm132uYO6d42nmr8FuUx4azQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1

http://mmbiz.qpic.cn/mmbiz_png/SfgcP6oFicrKA7UcRuiaIEiaSdaaGiciaK1sg1yJ7ib3xWsvabEn84jpd78CKfubpDicqdXzLmTkicl7qicibMibJzHpX1apg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1

其他省市都是让人美哭的风景，辽宁的小伙伴看过后，心里有点不平衡。

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http://mmbiz.qpic.cn/mmbiz_png/SfgcP6oFicrKA7UcRuiaIEiaSdaaGiciaK1sg8Nia75GdH5OicibOGebsBwOZ2dgGv9ibccx9FQUWVQPHqwibQG0ibdyL7Xag/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1

http://mmbiz.qpic.cn/mmbiz_png/SfgcP6oFicrKA7UcRuiaIEiaSdaaGiciaK1sgFDw75XQ5bfOsWDU2icWIFfBXUMrUvPZrDtoibBfxMGrm3tqrFY6GmNrw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1

在新媒体环境中成长的文字人，少了太多的乐趣。与设计搭档一起“生孩子”就是其中之一。

不过不得不佩服作者的观察和表现力。一眼看似平淡的内容，细看下去藏着匠心独运的小惊喜。

可惜现在的新媒体人，很难有机会在工作中补强审美和画面感了。文末再次透露作者微博 @石昌鸿。 

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