Red Bull Studios \ 红牛工作室全球品牌形象及网站

分类: 品牌··视觉 |
Red Bull Studios are a series of unique recording spaces that allow
talented artists around the globe to be truly creative by providing
free access to a network of state-of-the-art recording and
production facilities. We were invited to create both the new
official website that would act as a portal to the local studio
sites and develop a distinctive new visual identity supported by
clear guidelines for all design work keeping quality and clarity
easily attainable.
We found inspiration from the ethos of the studios as a place to
promote storytelling and excellence in music and used this to drive
the creation of a tailored, content rich site featuring quality
photography and adaptive design to develop a highly responsive and
detailed experience on any device. We also made use of web
technologies such as CSS3 animations and SVG rendering for icons
and used Drupal for the CMS.
Both the visual identity and the website were designed to reflect
the originality of the Red Bull Studios concept and as such,
highlight the exclusive character of each city and each individual
studio.Red Bull Studios \ 红牛工作室全球品牌形象及网站