乔布斯的斯坦福演讲
(根据演讲录像并核对纠正转载文本而成):
This is the text of the Commencement
address by Steve Jobs, CEO of Apple Computer and of Pixar Animation
Studios, delivered on June 12, 2005.
I am honored to be with you today at
our commencement from one of the
finest universities in the world. Truth be told, I never graduated
from college. And this is the closest I've ever gotten to a college
graduation. Today I want to tell you three stories from my life.
That's it. No big deal. Just three stories.
The first story is about connecting
the dots.
I dropped out of Reed College after
the first 6 months, but then stayed around as a drop-in for another
18 months or so before I really quit. So why did I drop
out?
It started before I was born.
My biological mother was a young, unwed college
graduate student, and she decided to put me up for adoption. She
felt very strongly that I should be adopted by college graduates,
so everything was all set for me to be adopted at birth by a lawyer
and his wife. Except that when I popped out they decided at the
last minute that they really wanted a girl. So my parents, who were
on a waiting list, got a call in the middle of the night asking:
"We have an unexpected baby boy; do you want him?" They said: "Of
course." My biological mother found out later that my mother had
never graduated from college ,and that my father had never
graduated from high school. She refused to sign the final adoption
papers. She only relented a few months later when my parents
promised that I would go to college. This was the start in my
life.
And 17 years later I did go to
college. But I naively chose a college that was almost as
expensive as Stanford, and all of my working-class parents' savings
were being spent on my college tuition. After six months, I couldn't see
the value in it. I had no idea what I wanted to do with my life and
no idea how college was going to help me figure it out. And here I
was spending all of the money my parents had saved their entire
life. So I decided to drop
out and trust that it would all work out
OK. It was pretty scary at the time, but looking back it was one of
the best decisions I ever made. The minute I dropped out I could
stop taking the required classes that didn't interest me, and began
dropping in on the ones that looked far more
interesting.
It wasn't all romantic. I didn't have
a dorm room, so I slept on the floor in friends' rooms, I returned
coke bottles for the 5 cent deposits to buy food with, and I would
walk the 7 miles across town every Sunday night to get one good
meal a week at the Hare Krishna temple. I loved it. And much of
what I stumbled into by following my curiosity and
intuition turned out to be priceless later on. Let me give you one
example:
Reed College at that time offered
perhaps the best calligraphy instruction in the country.
Throughout the campus every poster, every label on every drawer,
was beautifully hand calligraphed. Because I had dropped out and
didn't have to take the normal classes, I decided to take a
calligraphy class to learn how to do this. I learned about serif
and san serif typefaces, about varying the amount of space between
different letter combinations, about what makes great typography great.
It was beautiful,
historical, artistically subtle in a way that science can't
capture, and I found it fascinating.
None of this had even a hope of any
practical application in my life. But ten years later, when
we were designing the first Macintosh computer, it all came back to
me. And we designed it all into the Mac. It was the first computer
with beautiful typography. If I had never dropped in on that single
course in college, the Mac would have never had multiple typefaces
or proportionally spaced fonts. And since Windows just
copied the Mac, its likely that no personal computer would have
them. If I had never dropped out, I would have never dropped in on
this calligraphy class, and personal computers might not have the
wonderful typography that they do. Of course it was impossible to
connect the dots looking forward when I was in college. But it was
very, very clear looking backwards ten years later.
Again, you can't connect the dots
looking forward; you can only connect them looking
backwards. So you have to trust that the dots will
somehow connect in your future. You have to trust
in something — your gut, destiny, life, karma, whatever. Because
believing that the dots will connect down the road will give you
the confidence to follow your heart, even when it leads you off the
well-worn path. And that would make all the
difference.
My second story is about love and
loss.
I was lucky — I found what I loved to
do early in life. Woz and I started Apple in my parents garage when
I was 20. We worked hard, and in 10 years Apple had grown from just
the two of us in a garage into a $2 billion company with over 4000
employees. We had just released our finest creation — the Macintosh
— a year earlier, and I had just turned 30. And then I got fired.
How can you get fired from a company you started? Well, as Apple
grew we hired someone who I thought was very talented to run the
company with me, and for the first year or so things went well. But
then our visions of the future began to diverge and eventually we
had a falling out. When we did, our Board of Directors sided with
him. So at 30 I was out. And very publicly out. What had been the
focus of my entire adult life was gone, and it
was devastating.
I really didn't know what to do for a
few months. I felt that I had let the previous generation of
entrepreneurs down - that I had dropped the baton as it was being passed to me. I met
with David Packard and Bob Noyce and tried to apologize for
screwing up so badly. I was a very public failure, and I even
thought about running away from the valley. But something slowly
began to dawn on me — I still loved what I did. The turn of events
at Apple had not changed that one bit. I had been rejected, but I
was still in love. And so I decided to start over.
I didn't see it then, but it turned
out that getting fired from Apple was the best thing that could
have ever happened to me. The heaviness of being successful was
replaced by the lightness of being a beginner again, less sure
about everything. It freed me to enter one of the most creative
periods of my life.
During the next five years, I started
a company named NeXT, another company named Pixar, and fell in love
with an amazing woman who would become my wife. Pixar went on to
create the world’s first computer animated feature film, Toy Story, and is now
the most successful animation studio in the world. In a remarkable
turn of events, Apple bought NeXT, I returned to Apple, and the
technology we developed at NeXT is at the heart of Apple's
current renaissance. And Laurene and I have a wonderful
family together.
I'm pretty sure none of this would
have happened if I hadn't been fired from Apple. It was awful
tasting medicine, but I guess the patient needed it.
Sometimes life hits you in the head
with a brick. Don't lose faith. I'm convinced that the only thing
that kept me going was that I loved what I did. You've got to find
what you love. And that is as true for your work as it is for your
lovers. Your work is going to fill a large part of
your life, and the only way to be truly satisfied is to do what you
believe is great work. And the only way to do great work is to love
what you do. If you haven't found it yet, keep looking. Don't
settle. As with all matters of the heart, you'll
know when you find it. And, like any great relationship, it just
gets better and better as the years roll on. So keep looking, don't
settle.
My third
story is about death.
When I was 17, I read a quote that
went something like: "If you live each day as if it was your last,
someday you'll most certainly be right." It made an impression on
me, and since then, for the past 33 years, I have looked in the
mirror every morning and asked myself: "If today were the last day
of my life, would I want to do what I am about to do today?" And
whenever the answer has been "No" for too many days in a row, I
know I need to change something.
Remembering that I'll be dead soon is
the most important tool I've ever encountered to help me make the
big choices in life. Because almost
everything — all external expectations, all pride, all fear of
embarrassment or failure - these things just fall away in the face
of death, leaving only what is truly important. Remembering that
you are going to die is the best way I know to avoid the trap of
thinking you have something to lose. You are already naked. There
is no reason not to follow your heart.
About a year ago I was diagnosed with
cancer. I had a scan at 7:30 in the morning, and it clearly showed
a tumor on my pancreas. I didn't even know what a pancreas
was. The doctors told me this was almost certainly a type of cancer
that is incurable, and that I should expect to live no
longer than three to six months. My doctor advised me to go home
and get my affairs in order, which is doctor's code for prepare to
die. It means to try to tell your kids everything you thought you'd
have the next 10 years to tell them in just a few months. It means
to make sure everything is buttoned up so that it will be as easy
as possible for your family. It means to say your
goodbyes.
I lived with that diagnosis all day.
Later that evening I had a biopsy, where they stuck an
endoscope down my throat, through my stomach
and into my intestines, put a needle into my pancreas and
got a few cells from the tumor. I was sedated, but my wife, who was
there, told me that when they viewed the cells under a microscope
the doctors started crying because it turned out to be a very rare
form of pancreatic cancer that is curable with surgery. I had the
surgery and thankfully I'm fine now.
This was the closest I've been to
facing death, and I hope it’s the closest I get for a few more
decades. Having lived through it, I can now say this to you with a
bit more certainty when death was a useful but purely intellectual
concept:
No one wants to die. Even people who
want to go to heaven don't want to die to get there. And yet death
is the destination we all share. No one has ever escaped it. And
that is as it should be, because Death is very likely the single best
invention of Life. It is Life's change agent. It clears out the old
to make way for the new. Right now the new is you, but someday
not too long from now, you will gradually become the old and be
cleared away. Sorry to be so dramatic, but it is quite
true.
Your time is limited, so don't waste
it living someone else's life. Don't be trapped by
dogma — which is living with the results of other people's
thinking. Don't let the noise of
others' opinions drown out your own inner voice. And most
important, have the courage to
follow your heart and intuition. They somehow already know what you
truly want to become. Everything else is
secondary.
When I was young, there was an
amazing publication called The Whole Earth Catalog, which
was one of the bibles of my generation. It was created by a fellow
named Stewart Brand not far from here in Menlo Park, and he brought
it to life with his poetic touch. This was in the late 1960's,
before personal computers and desktop publishing, so it was all
made with typewriters, scissors, and Polaroid cameras. It was sort
of like Google in paperback form, 35 years before Google came
along: it was idealistic, and overflowing with neat tools and great
notions.
Stewart and his team put out several
issues of The Whole Earth
Catalog, and then when it had run its course, they put out a
final issue. It was the mid-1970s, and I was your age. On the back
cover of their final issue was a photograph of an early morning
country road, the kind you might find yourself hitchhiking on if
you were so adventurous. Beneath it were the words:
"Stay Hungry. Stay
Foolish." It was their farewell message as
they signed off. Stay Hungry. Stay Foolish. And I have always
wished that for myself. And now, as you graduate to begin anew, I
wish that for you.
Stay Hungry. Stay Foolish.
Thank you all very much
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