example, appeals to younger adults in urban areas while Pinterest is used mainly by females aged 25 to 34. And only 5 percent of the micro­messaging service users are over 65 years old, according to the study. However, this is not the only issue, according to the scientific team. The design of a website can influence how people behave online, creating what the researchers call “Internet bias”. For example, micro­blogging sites such as Weibo promote “popular” stories. It saves time for some but it also limits readers' choice of what they see. In the end, many people open those stories and make them more “popular”. But it's not because they choose those stories. Rather, it is because the content is right in front of them.

Besides, it's possible that not everyone on your social networks is real. There might actually be a few fake accounts among them. Fake “bots” pretend to be humans and are often included when measuring or predicting human behaviors online.

The findings might be more important than you would think, since many social media studies are used to inform and justify decisions and investments among the public and in industry and government, according to Derek Ruths, an assistant professor of Computer Science at Mc Gill University.

     If the team is right, you might have to think carefully next time you say, “It's true, you know; I read it on Weibo.”