Stella McCartney, a joint venture between the British designer and French luxury company PPR, has taken the reins of its China business and plans to accelerate growth.

The company opened its first store in Shanghai earlier this month. The 1,195-square-foot store is located at the Reel Mall on Nanjing Road.  As reported by WWD, “in line with the brand’s current store design concept, the boutique features a glazed, ceramic tile facade, an oak parquet floor in a herringbone pattern and brass fixtures.”

There are plans for further expansion. This October, the first shop-in-shop of her Stella McCartney Kids line as well as a lingerie corner will open in Shanghai’s Reel Mall. Two more stores are in the works –  a store in Beijing in December and  a second store in Shanghai  next spring.

“As our brand is pursuing extension into Asia it is now time to take our business and presence in China further into the next step of growth by developing a local strategy focused on retail expansion and increased distribution,” said Frederick Lukoff, chief executive officer of Stella McCartney.

TRANSLATION BY GOOGLE IN CHINESE:

斯特拉·麦卡特尼，英国的设计师和法国奢侈品公司PPR的合资企业，已经采取了缰绳其在中国的业务，并计划加快增长。

本月早些时候，该公司开设了第一家专卖店在上海。1195平方英尺的店位于南京西路的卷商城上。由WWD报道，“在符合该品牌的店铺设计概念，精品店设有一个玻璃，瓷砖的外观，橡木镶木地板的人字形图案和黄铜装置。”

有进一步扩大的计划。今年10月，第一家店铺在她的Stella McCartney的童装线，以及一个的内衣角落将开在上海的卷商城店。两个店都在作品-商店12月在北京和上海的第二家门店在明年春天。

“我们的品牌追求延伸到亚洲，现在是时候进入下一步的增长，进一步把我们的业务在中国的发展战略，专注于零售业务扩张和增加分配一个本地的首席执行官弗雷德里克说：”Lukoff，斯特拉·麦卡特尼（Stella McCartney）。