名词解释：

Sole Proprietorship                     Consumer Product

Limited Partnership                   Consumer Buying Behaviour

Joint Venture                          Marketing Research

Potential Competition Mergers            Market Concept

Limited Partner                        Penetration Pricing

Limited Liability Company                Sales Promotion

Non-profit Corporation                   Market Segmentation

Double Taxation                        Market Mix

Franchise                              Price Skimming

Horizontal Mergers                      Product Life Cycle

Autocratic Leadership                     Corporate Culture

Organizational Structure               Outcome Oriented Personality

Strategic Planning                     Aggressive Personality

Human Skills                       People Orientation Personality

Analytic Process                      Team Orientation

Just-in-time(JIT)                       E-commerce

Material Requirement Planning(MRP)      EDI

Production Schedule                    E-learning

Synthetic Process

Assembly Process

Job Schedule

 

1、            the easiest way to become your own boss is to set up____

A、a sole proprietorship

B、a partnership

C、a corporation

2、in which of the following forms of organization can you deduct health insurance premiums(保险费)as a business expense?

A、a sole proprietorship

B、a partnership

C、a corporation

3、if I set up my business as an LLC,I will need to file my tax return as___

A. an individual

B. a corporation

C. a partnership

4、my brother-in-law and I want to start a small vacuum cleaner repair shop as partners. We want to keep our investment cost down. We should organize___

A. through an informal handshake

B. a corporation

C. a partnership

5. a good reason to consider starting a business with a partner is___

A. your partner will take one –half the responsibility for all liabilities

B. partners with complementary skills can enhance the success of a business

C. partners can take part in the management of the firm or act on behalf of the company

6. marie wang recently invested $4,000 that her aunt had left her in stock in XXX Crop. Marie has become a(n)___of XXX Corp.

A. partner

B. shareholder

C. creditor

7. what type of business finds it much easier to raise money？

A、a sole proprietorship

B、a partnership

C、a corporation

8. that lucky electric and golden star merged to form LG is____

A. a horizontal merger

B. a vertical merger

C. a conglomerate merger

9. a_______ merger unites firms in completely unrelated industries.

A. horizontal

B. vertical

C. conglomerate

10. all of the following statements about corporations are true except___.

A. corporations are generally more expensive to form than sole proprietorships

B. the death of an owner of a corporation does not terminate the company

C. legally, corporations must have at least one owner with unlimited liability

1. in what specific sequence do managers perform their functions to help achieve company goals?

A. controlling, planning, organizing, directing

B. directing, controlling, planning, organizing

C. organizing, directing, controlling, planning

D. planning, organizing, directing, controlling

2. when an organization’s CEO sets a goal for each division, he or she is mainly engaged in what managerial function?

A. staffing    B. planning    C. organizing   D. controlling

3. planning is a dynamic decision-making function that focuses on___

A. past performance   B. future performance   C. zero base budgeting

D. stock market performance

4. once managers define future performance goals, they must translate this abstract vision into reality via the function of ______

A. planning   B. organizing   C. controlling   D. social responsibility

5. a regional vice president lets local store managers operate each store as if it were a separate business. In this effort to better coordinate company human and material resources, the vice president was seeking to improve what managerial function?

A. controlling   B. directing   C. organizing   D. planning

6. at all levels of management, the greatest amount of time is spent on___

A. controlling   B. directing   C. organizing   D. planning

7. top management spends the least amount of time on____

A. planning   B. organizing   C. directing   D. controlling

8. which of the following job titles is NOT an example of a middle manager?

A. Finance director   B. plant manager   C. section chief   D. regional marketing manager

9. an organization has finance center, marketing center, human resources center. It is organized by____

A. product   B. process   C. region   D. function

10. which of the following sets of managerial roles classify Mintzberg’s ten most common roles of managers?

A. controlling, planning, and directing

B. entrepreneurial, decisional, and logistical

C. figurehead, monitor, and spokesperson

D. interpersonal, informational, and decisional

11. susan smith periodically takes clients to lunch to reward them for being good customers. Her action exhibits what role of management?

A. decisional   B. entrepreneur   C. figurehead   D. leader

12. which managerial role is to disseminate the organization’s information into its environment?

A. spokesman   B. disseminator  C. monitor   D. disturbance handler.

13. lucy zhang manages a college bookstore. She feels that her greatest problem is related to employee’s motivation. This problem is related to her role as a________

A, figurehead   B. negotiator   C. monitor   D, leader

14. mary tan is the state sales manager for haier. She constantly seeks customer support because they can affect the company’s success. She knows that unhappy customers may switch to a competitor such as Hisense. What managerial role is Mary playing?

A. stakeholder   B, director.   C. liaison   D, monitor

15. technical skills involve the ability to ____

A. solve complex problems

B. lead, motivate, and work with others

C. apply scientific methods parts of the organization

D. understand the interrelated parts of the organization

16. Lisa Anderson promotes team decision making and welcomes employee free expression without fear of embarrassment. What skill is Lisa primarily using?

A. conceptual   B. functional   C. interpersonal   D. technical

17. conceptual skills are concerned with a manager’s ability to ____

A. apply specific methods and techniques

B. view the organization as a whole

C. lead and motivate employees

D. send and receive information

1. all of the following firms would be classified as manufactures except__

A. cabinet makers   B. fisheries   C. clothes factory   D. General Motors

2. most service organizations locate in urban areas because it is important for them to be close to______

A. good transportation facilities such as airports and highways

B. abundant natural resources

C. their customers

D. cheap and plentiful office space

3. the _______puts components together to produce a product.

A. assembly process  B, synthetic process  C. analytic process

D. intermittent process

4. at a refinery, cruel oil is processed and broke down into many different products including kerosene and airplane fuel. Oil refining done in the refinery is an example of _____

A. synthetic process   B. intermediate process   C. analytical process

D. conglomerate process

5. a PERT network consists of activities linked by arrows. Suppose two of the activities on the network are labeled ”A” and ”B”. an arrow from “A” to “B” indicates that______

A. “A” is more expensive than “B”

B. “A” and “B” can be completed at the same time

C. “A” must be completed before “B” can begin

D. “A” takes longer to complete than “B”

6. ______ involves computers directly in the production process.

A. CAM   B. CAD   C. CAE   D. TQM

 

7. In what industry is the hardest to measure productivity?

A. manufacturing business    B. sales performance

C. services industry         D. graphic designing

1. the main goal of business marketing is____

A. to build up a high image in the market

B. to acquire and keep customers

C. to outdo the competitor’s ads

D. to spend as little as possible and only when sales are needed

2. which of the following stages is the last phase in the traditional product life cycle?

A. growth   B. decline   C. product development   D. maturity

3. HotStuff, a manufacturer of branded ready meals, want to know what proportion of customers examine the information on their product labels in a supermarket. What is the best way of getting hold of this information?

A. telephone survey.   B. observation   C. mail survey   D. focus groups

4. Geoff, the marketing manager for a manufacturer of hearing aids, is considering the use of a direct mailing campaign to increase sales. Which element of the marketing mix is he concerned with here?

A. price   B. place(distribution)   C. product   D. promotion

5. when the economy slows, the best marketing advice is to ____

A. hunker(蹲下)down and wait until the storm passes

B. become a market-minded entrepreneur, strengthen your market position and grow profits

C. take a long vacation

D. close the business

6. which of the following is NOT commonly known as one of the 4”P’s” of the marketing mix?

A. production   B. product   C. promotion   D. price

7. which of the following statements by a managing director would best reflect a marketing-orientated business?

A. we produce only high quality, high specification and efficient products

B. our marketing department is clearly tasked with selling what we produce

C. we are focused on achieving strong, continuous sales growth

D. we organize our business around understanding our customers and delighting them.

8. which of the following might be an appropriate basis for segmenting a market?

A. income    B. age   C. education    D. all of the above

9. marketers often change the elements of the marketing mix for it to be perceived as unique. This process is known as________

A. market segmentation   B. direct marketing

C. differentiation        D. target marketing

10. in a marketing-oriented company, management believe corporate goals can be achieved by_________

A. reducing costs           B. Producing a detailed business plan

C. increasing production efficiency   D. satisfying customer needs profitably
11. a good brand name should_______

A. sound like an animal         B. relate to high technology

C. be distinctive and easy to remember

D. include the company’s name

12. what is the first step in planning a market research project?

A. briefing a market research agency

B. visiting the local library to see what research already exists

C. defining and locating the research problem

D. getting authorization from the holder of the marketing budget

13. Stephanie wang is working for a business during her summer holidays. She is sent to the local library to look up population forecasts for HuiMing and DaiZu, the information she found would be considered as what king of data?

A. secondary     B. quantitative   C. primary    D. qualitative

14. in marketing theory, the acronym PLC stand for________

A. product line classification        B. product life cycle

C. promotional life cycle           D. price list costing

15. a physical, concrete product you can touch is_____

A, a service   B. a concept   C. a good    D. a media

16. if Walt Disney saw all DVD customers as pretty much alike and thus offered only one marketing mix, it would be using the______ approach.

A. differentiated    B. segmented   C. heterogeneous   D.homogeneous

17. if Walls Ice Cream saw the ice cream market as composed of four age category groupings, each with different needs and desires, each grouping would be called________

A. a market segment   B a market category   C. a subsidiary market

D. a total market

18. McDonald’s uses a segmentation strategy for its sandwiches based on characteristics such as age, gender and income. It is using which group of segmentation variables?

A. psychographic   B. geographic    C. demographic   D. life style

19. Toyota know that some customers want small cars, others family estate cars(旅行轿车)， or sports cars. In this case Toyota has found its markets to be _______

A. focused   B. heterogeneous  C. undifferentiated   D. homogeneous

20. primary research is_______

A. to collect data compiled by someone else for a different purpose

B. to collect original data

C. where a number of companies share space on a questionnaire

D. the second stage in the marketing research process

1. Ed Brickey wants to be certain he has done all he can do to help his business survive, so he has written a business plan. One advantage of developing the plan is that it _______.

A. forces Ed to think carefully about all aspects of his planned business

B. enables Ed to switch himself from a sole proprietorship to a corporation without any further paperwork
C. focuses Ed’s attention on his personal talents and experiences

D. makes Ed feel how successful he is

2. which of the following suggestions is an experienced entrepreneur most likely to give someone who is thinking about getting into business?

A. starting a new business is always better than buying an existing firm

B. Even small business must keep accurate records

C. in order to keep costs low when the company is just getting started, wait at least a year before hiring an accountant or lawyer

D. prior business experience is not really important in managing a new firm.

3. when an entrepreneur assesses a market, he or she should consider the following aspects except______

A. the likely customers      B. marketing options    

C. the competitors          D. site layout

4. John Jiang wants to open a retail business. The best time is____

A. before the Labor Day holiday        B, after the Labor Day holiday

C. at any time of the year              D, on his birthday

5. in what stage of the business should an entrepreneur spend all of his or her time in the business?

A. at the infancy stage        B. at the survival stage

C. at the success stage        D. a