biography [bai'ɔɡrəfi] n. 形成、成长和衰亡的记载（或历史）；传记

fast food restaurant ['restərɔŋ, -rɔnt, -rənt] 快餐店

transform [træns'fɔ:m, trænz-, trɑ:n-] vt. 转换，改变，改造

global business ['ɡləubəl] ['biznis] 跨国企业

original [ə'ridʒənəl] adj. 最初的，原始的

franchise ['fræntʃaiz] n.& vt. 特许经销权；给…以特许

feature ['fi:tʃə] n. & vt. 是…的特色，以..为特色

French fries 炸土豆条

softdrink 软饮料；汽水

milkshake. ['milkʃeik] 奶昔，泡沫牛奶

purchase ['pə:tʃəs] n. & vi. & vt 买，购买

multimixer n. 多用混合器，多用混合机

exclusive distributor [ik'sklu:siv] [di'stribjutə] 独家批发商

open vi. & vt. 开设，开办；开张

expand [ik'spænd] vi. & vt. 扩大，扩张

corporation [,kɔ:pə'reiʃən]  n. 公司，企业

cosmetic [kɔz'metik] n. （一般用复数cosmetics）化妆品

inspire [in'spaiə] vt. 激发，启示，使生灵感

philosophy [fi'lɔsəfi, fə-] n. 哲学

revolutionary [,revə'lju:ʃənəri] adj. 革命的

raw material [rɔ:] [mə'tiəriəl] 原材料

supplier [sə'plaiə] n. 供应者，厂商

ethical ['eθikəl] adj. 伦理的，道德的

travel agency 旅行社

contract ['kɔntrækt, kən'trækt] vt. 定契约，立合同 n. 契约，合同

take delivery of [di'livəri] 收（货），提取（货物）

merge [mə:dʒ] vi. & vt. （公司、企业等的）合并

fleet [fli:t] n. 舰队（尤指有固定活动地区的舰队）

budget airline ['bʌdʒit] ['εəlain] 低价航空公司

go public 上市，公开发售股票

business partner 生意伙伴，商业伙伴

entrepreneurial [,ɔntrəprə'nə:riəl] adj. 企业家的

freelancer ['fri:la:nsə(r)] n. 自由职业者，自由撰稿人

dot.com millionaire [,miljə'nεə] 网络百万富翁（靠成立网络公司或网络营销等发家）

celebrity [si'lebrəti] n. 名人

entrepreneur [,ɔntrəprə'nə:] n. 企业家

Kuwait City 科威特城（中东国家科威特首都）

San Bernardino 圣贝纳迪诺（美国加利福利亚州东南部的一个县）

Illinois [,ili'nɔi(z)] 伊利诺斯州

 

 

 

 

 

2.

Anita Roddick and her husband Gordon got the idea for their business in 1970, when they (1)          visited(visit) a natural cosmetics store in San Francisco. Back in England, they (2)         began（begin）producing their own naturally-inspired cosmetics and they (3) opened (open) their first shop in 1976. The products and the shop’s philosophy (4) were (be) revolutionary for the time. The Roddicks (5) bought (buy) the raw materials direct from the producers, and they (6) paid (pay) their Community Trade suppliers a fair wage. Today, The Body Shop continues to bring ethical trade to the high street in more than 55 countries.

3.

be  become  begin  not/have   not/own  sell  not/sell  take

Stelios (1)          the first two aircraft he operated. He (2)           tickets through Travel Agencies and he (3)           any company employees. Everything was contracted from other companies. It was 1995, and it (4)            the beginning of a revolution in air travel. Just three years later, the company (5)          the first online air ticket, it (6)     services outside the UK and it (7)        delivery of its own fleet of planes. When it merged with another low-cost airline, Go, in 2002, it (8)        Europe’s biggest budget airline.

4.

1. Brent Hoberman and Martha Lane Fox / the company (start)

  Where                                   ?

2 the website (sell)

  What                     ?

3 the company (expand into)

  Which countries                     ?

4 they / after six years (have)

  How many employees                   ?

5. the company (go public)

  When                ?

6 Martha / the company (leave)

  When                            ?

 

THE MAN BEHIND McDonald’s

IN 1954,TWO BROTHERS ran a small, but busy, restaurant in San Bernardino California.

The restaurant featured a limited menu that included: hamburgers, French fries, soft drinks and milkshakes. The milkshakes were very popular and the restaurant had purchased ten special “Multimixer” milkshake makers. Each one could mix five milkshakes at a time.

   A salesman named Ray Kroc was the exclusive distributor of the “Multimixer” milkshake machines at that time. Ray decided to visit the restaurant; he wanted to find out why they had so many machines.

Ray talked to Richard and Maurice(Mac) McDonald, the owner of the food using equipment that they had invented. The service in the restaurant was fast and the prices were inexperience.

 Ray realized that this was a fantastic opportunity. He wanted to open more restaurants and so well to sell more multimixers.

In April 1955, Ray opened his first franchised McDonald’s restaurant in Des Plaines, Illinois. First day sales were ＄366.12.

Ray continued to franchise new restaurants and to expand. In 1961,he bought the business from the MacDonald brothers for ＄2.7 million.

Today, McDonald’s Corporation has over 31,000 restaurants in over 100 countries. There is even one in Kuwait City, which opened in 1994. On its first day there were 15,000 people lining up to eat at the restaurant.

 

Expand 实用例句

  We also hope to expand our business with you.

我们也盼望与贵公司扩大商业往来。

They hope to expand their company.

他们希望扩大公司的规模。

With the expansion of business, we want professionals to join our staff.

随着业务的不断扩大，竭诚欢迎专业人士加入我们的行列。

The rich products coupled with the expansion of business scope, making their market share increased year by year.

产品的丰富加上经营范围的扩大，使得企业的市场占有率逐年增加。

美俚里就有make hamburger out of sb.的说法，表示“痛打某人，把某人打成肉饼”。

 

Multimixer    a multicultural society   multifunction

Exclusive 与 inclusive  的含义   exclusive news

 The reporter managed to get an exclusive interview with the Prime Minister

 

Contract  订立契约 规定  the firm contracted to build the railway within the year

Our shop contracted with a local clothing firm for 100 coats a week. 我们店与本地服装公司签订合同，每周购买100件外套。

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