Currencies play an important
role in the economic health of a country — impacting the flow of
trade and capital.
For instance, a weak currency
can be quite good for an economy in times of recession. It
stimulates demand for a country's exports, which can drive growth
in manufacturing, boost employment and give overall economic
performance a nice jolt. And for foreign investors, a cheap
currency makes a country's investments more attractive.
On the other hand, a strong
currency can be a benefit too. It can give consumers access to
cheaper production and higher growth assets in foreign markets,
which can improve their standard of living.
Moreover, a country's
currency plays a huge role in the perception of its global economic
stability and safety. Indeed important.
But there becomes a problem
when a currency is too weak or too strong ...
A
currency that's too weak, or one that could weaken materially in
the future, can drag down an economy. It can scare foreign
investors away and can cause existing foreign investments to
flee.
Conversely, a currency that's
too strong can depress a country's exports and ultimately cause
deflation.
And
That's Precisely What
We're Seeing in Switzerland and
Japan
Because Switzerland and Japan
maintained relatively low interest rates when the global economy
was booming — before the financial crisis started — the Swiss franc
and the yen were popular funding currencies for the massive carry
trade.
The unwinding of this trade, along with the
fall in competitive global interest rates over recent years, has
kept these currencies persistently strong, even in the face of deep
recessions. Historically,
countries dealing with recession tend to rely heavily on exports as
a tool to return to sustainable growth — a needed bridge in order
to rebuild domestic demand.
But with currencies that have
strengthened more than 30 percent relative to their major trading
competitors, Switzerland and Japan have been at a distinct
disadvantage.
Consider this ...
Since the middle of 2007,
when the subprime problem began to rear its head, the Swiss franc
has appreciated 23 percent against the euro and nearly 40 percent
against the British pound. That's made exporting to these two
important markets considerably less competitive.
This is why Switzerland has
intervened numerous times in an attempt to stem the tide of
currency appreciation against the falling euro and pound. But it
hasn't worked. The sovereign debt risk in the euro zone and UK has
been too overwhelmingly negative on their currencies.
As for Japan: Japan is a
heavily export-dependent economy. And its main trade competitor in
Asia is China. Given that China has kept its currency very closely
aligned with the value of the U.S. dollar through the economic
crisis, the yen has soared in value relative to the yuan — to the
tune of 24 percent.
This exchange rate
disadvantage is a key reason why Japanese officials have been "on
watch" for intervention to weaken the yen.
But What Is
a Fair Value for the Franc and the
Yen?
For our guide, let's take a
look at the market's estimate of the current "fair value" of
currencies.
We'll use an economic theory
known as purchasing price parity (PPP), which adjusts the exchange
rate so that an identical product in two different countries has
the same price when expressed in the same currency.
In the chart below, you can
see some of the most overvalued currencies according to the
Organization for Economic Co-Operation and Development's (OECD).
The axis on the left shows how overvalued these currencies are
based on PPP.
According to this measure,
the Swiss franc is the most overvalued currency in the world,
relative to the U.S. dollar. Also sitting well in overvalued
territory is the Japanese yen.
Given the likelihood of
another round of crisis in the euro zone, the Swiss aren't likely
to see the tide of the Swiss franc change against the euro. But, if
risks continue to elevate, the Swiss franc should weaken against
the dollar, as it did during the first half of 2010 — giving the
Swiss some relief.
As for the yen, it appears
that nothing short of actual intervention will change the tide of
the yen, to release the pressure valve on its exporters. And I
expect that will happen, which represents an opportunity for
currency investors.
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