内容来源：分享美国 地址链接：http://go.usa.gov/xakt3 
 

 

他发现，人们更热衷于WhatsApp，这是一个脸书所有的移动通讯应用程序，让用户可以免费发送短信并打通话。他说：“人们知道用WhatsApp打本地电话为他们节省了25美分或一美元，但真正令他们兴奋的是能了解运用它进行营销的可能性。”   

Social media tools help small-business owners everywhere

Even before social media guru and marketing expert Paul Colligan landed in Muscat, Oman, his message was resonating with young Omanis trying to break into the tech field.

He knew, because a flurry of comments in Arabic began appearing on his Facebook page,Twitter feed and other platforms from which he bestows advice on how to draw attention to new businesses, books or other ideas.

“I quickly learned the power of Google Translate,” said the Portland, Oregon, consultant. The Omanis shared a fascination with how technology has transformed the West. “Now they’re asking, ‘How can we begin to make this our own?'” he said.

Colligan met with more than 150 aspiring tech entrepreneurs, business owners, artists and students during a week of workshops. At a tech incubator, he did a round of “speed consulting” for the small-business owners.

Colligan, who penned a bestselling guide on How to Podcast, was struck that half or more of the tech folks he met were female. “You go to an American tech event and it skews heavily male,” he said.

http://r.photo.store.qq.com/psb?/V13Rrarc03mULP/jc60VYWa0dVxoU5oboKL14P2Hp6NdqDir31SCtyIaJA!/o/dAUBAAAAAAAA&bo=OwOAAqID0AIFAOo!Colligan, an expert on using social media for marketing, talks with young entrepreneurs in Muscat. (State Dept.)

“Almost every session started with, ‘Well, we know we need to be on Facebook. What else do we need to do?'” Colligan said.

He gets that same question when he speaks to business people in the United States. And he gives the same advice: Step one is to ask, “What do I want to do with my business or product?” And step two is to find out if technology exists to make doing that easier.

“Facebook doesn’t help a business that doesn’t know what it’s doing,” he said. Technology opens up new marketing avenues. “We can do ads by gender, age and locality, and target just the 25- to 30-year-olds with smartphones,” he said.

He found people even more enthusiastic about WhatsApp, the mobile messaging application owned by Facebook that lets users send text messages and make calls for free. “They knew how WhatsApp saved them 25 cents or a dollar around town, but were really excited to learn about the possibilities to leverage their marketing.”