http://mmbiz.qpic.cn/mmbiz/7ZibhNicd1vGpgDvx3CL5swYKS3iaoOUxZricMa7HJGqzRAzmgUqw3ZcgOV7u8xLWKicxDj4kXIxdwg2kw8vtzviaqjw/640&wxfrom=5

Lane Crawford北京店

http://mmbiz.qpic.cn/mmbiz/7ZibhNicd1vGpgDvx3CL5swYKS3iaoOUxZrKxBZrHEGzebD3ktab6vsL2QWXYG1kAjt8RuRP25kyib45JUuwHz3j7A/640&wxfrom=5

Lane Crawford北京店橱窗

系紧安全带，准备好装逼之旅了吗？出发之前先普及一下买手店的英文——selected shop或者multi-brand shop，前者直译是精选店，后者是多品牌店，两者一起基本就是买手店的定义：经过买手从全球各大品牌中精挑细选出的时髦品牌中的潮流尖货。

http://mmbiz.qpic.cn/mmbiz/7ZibhNicd1vGpbyKMElLJhzSoCe4N8mibZjibReAL5GuDmDkupy1efu6mRWrZ3aFJsmsQZGLMFeEo402ALO8orK5iaA/640?tp=webp&wxfrom=5
Opening Ceremony的时尚买手Kate Foley

这么一说，就该明白买手店为什么逼格高了。且慢，前提是帮你选品牌、选款式的买手的品位好、逼格高。

http://mmbiz.qpic.cn/mmbiz/7ZibhNicd1vGpbyKMElLJhzSoCe4N8mibZjW3Gq2aq9MBzk1ica1RQxSn79AmaMFabjvQeI2zSCWGTaDa2Up0DKxHg/640?tp=webp&wxfrom=5
Dover Street Market的橱窗

http://mmbiz.qpic.cn/mmbiz/7ZibhNicd1vGpbyKMElLJhzSoCe4N8mibZjgBjW8IP0hR6RrhHhXUjibjibvglev2xy0K1xq7bI45E2TMje6TFzxKgg/640?tp=webp&wxfrom=5

设计师川久保玲(Rei Kawakubo)

买手店的店主必须牛拜。Dover Street Market的主人是川久保玲(Rei Kawakubo)，她也是Comme des Garçons品牌的创始人。

http://mmbiz.qpic.cn/mmbiz/7ZibhNicd1vGpbyKMElLJhzSoCe4N8mibZjHlHPYbyicVfyjYNGZfAhcBqTiaf0B1z7p5rhibyLPibT2vNE9RqdNLMfwg/640?tp=webp&wxfrom=5
Opening Ceremony洛杉矶店

http://mmbiz.qpic.cn/mmbiz/7ZibhNicd1vGpbyKMElLJhzSoCe4N8mibZjYSDNwicZAseXZqk3QFPGExCy6rVeuOVlVn40mr7X5nWxTjcaytm8ryg/640?tp=webp&wxfrom=5
Carol Lim 和 Humberto Leon

Opening Ceremony的Carol Lim 和 Humberto Leon，如今还在兼任Kenzo的创意总监。

http://mmbiz.qpic.cn/mmbiz/7ZibhNicd1vGpgDvx3CL5swYKS3iaoOUxZrCHzvVaoUjXZbudoPjYN2SjianGV9ubVGm90NEJ3G9SOCI0VzzibmEdZw/640&wxfrom=5

10 Corso Como米兰店

http://mmbiz.qpic.cn/mmbiz/7ZibhNicd1vGpbyKMElLJhzSoCe4N8mibZjjO8A72HG5sJzF4ibYxpQjdZic1D3fwMUPGtia2A7TaYFvibYJzxvkDxl8Q/640?tp=webp&wxfrom=5
Carla Sozzani和Anna Sozzani

10 Corso Como的Carla Sozzani是意大利版<VOGUE>主编Anna Sozzani的胞妹。

data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAIAAACQd1PeAAAAGXRFWHRTb2Z0d2FyZQBBZG9iZSBJbWFnZVJlYWR5ccllPAAAAyBpVFh0WE1MOmNvbS5hZG9iZS54bXAAAAAAADw/eHBhY2tldCBiZWdpbj0i77u/IiBpZD0iVzVNME1wQ2VoaUh6cmVTek5UY3prYzlkIj8%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%20IDwvcmRmOlJERj4gPC94OnhtcG1ldGE%20IDw/eHBhY2tldCBlbmQ9InIiPz6p%20a6fAAAAD0lEQVR42mJ89/Y1QIABAAWXAsgVS/hWAAAAAElFTkSuQmCC

位于法国的买手店Colette

http://mmbiz.qpic.cn/mmbiz/7ZibhNicd1vGpbyKMElLJhzSoCe4N8mibZjrryS3TOlEuKbDic9SNsIqjZ3BO3LryFOkpRQEr1YQySIx4QlpJE1kYQ/640?tp=webp&wxfrom=5
Karl Lagerfeld在Colette，与Colette Rousseau合影

http://mmbiz.qpic.cn/mmbiz/7ZibhNicd1vGpbyKMElLJhzSoCe4N8mibZj3EG54v6uHQepAcJFqdoGWqrqJRTBgRbYKsYwK3vkNIShnZRIT0Wnpg/640?tp=webp&wxfrom=5
Pharrell Williams在Colette

Colette的Colette Rousseau相对低调，可是你不得不承认、有时候越低调就越牛拜，Chanel的Karl Lagerfeld和Pharrell Williams都爱逛，和普通消费者一样没有折扣也没有免费礼物，这样写明白了嘛。

data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAIAAACQd1PeAAAAGXRFWHRTb2Z0d2FyZQBBZG9iZSBJbWFnZVJlYWR5ccllPAAAAyBpVFh0WE1MOmNvbS5hZG9iZS54bXAAAAAAADw/eHBhY2tldCBiZWdpbj0i77u/IiBpZD0iVzVNME1wQ2VoaUh6cmVTek5UY3prYzlkIj8%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%20IDwvcmRmOlJERj4gPC94OnhtcG1ldGE%20IDw/eHBhY2tldCBlbmQ9InIiPz6p%20a6fAAAAD0lEQVR42mJ89/Y1QIABAAWXAsgVS/hWAAAAAElFTkSuQmCC买手店L'Eclaireur

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买手店Merci

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买手店Colette为Chanel制作的特别橱窗

如何判断一家好的买手店？态度当然是最重要的。什么叫时尚态度？就拿巴黎比较出名的三家店来说，L'Eclaireur是暗黑和另类的集中体现，Merci是小文艺小清新的美丽家园，Colette是纯粹巴黎的生活方式，当然，在它成为游客必到之后，她已经被不幸国际化了。

http://mmbiz.qpic.cn/mmbiz/7ZibhNicd1vGpbyKMElLJhzSoCe4N8mibZjDesiaic2avLPYze6QJKSdPlKouysCbue3CKEC0pdcicfD6h79p8zJmxfg/640?tp=webp&wxfrom=5

Dover Street Market伦敦店

http://mmbiz.qpic.cn/mmbiz/7ZibhNicd1vGpbyKMElLJhzSoCe4N8mibZjiaMfJRnZb9ZAkqgn3f52DXZX4nMgOOnMeVUE3pHJaOl1mCZA6qamNaQ/640?tp=webp&wxfrom=5

The Corner柏林店

http://mmbiz.qpic.cn/mmbiz/7ZibhNicd1vGpbyKMElLJhzSoCe4N8mibZjmt4mxQ2vmwC8EUiaL2CdODcSicDic4MYZhuCMiccllVp5ibzrmzbgQOH8IQ/640?tp=webp&wxfrom=5

Andreas Murkudis柏林店

此处略去高逼格小伙伴的各种吐槽，在通往高逼格的道路上，大众化、国际化、集团化，这些意味着标准统一的“化”们，都是拦路虎……但这并不妨碍它的态度，一家好的买手店一定要有态度，不一定都是贵价货或者另类款，即便是商业，也是一种态度，态度决定一切。

http://mmbiz.qpic.cn/mmbiz/7ZibhNicd1vGpgDvx3CL5swYKS3iaoOUxZr4jfcsqJFDtZYQliclEsTPdaLOIzsbNl1tCibgtv1CicM4gjicjqdibeJs9Q/640&wxfrom=5

LuisaViaRoma的橱窗

http://mmbiz.qpic.cn/mmbiz/7ZibhNicd1vGpgDvx3CL5swYKS3iaoOUxZrCTYSytQUMIMxJeXeHibMvQQ9p5fY5fokkGQZV2aelN8Ggeg3Cdm0dSg/640&wxfrom=5

买手店Suite.341

http://mmbiz.qpic.cn/mmbiz/7ZibhNicd1vGpgDvx3CL5swYKS3iaoOUxZrePNRtialByGgDic9h0V8lGNZTRFGibjVic6FM7OZoD2CPoRjUIMToJDNvQ/640&wxfrom=5买手店Jeffrey

品牌的选择自然是态度的一大表现，Rick Owens和Stella Jean基本不会在一家买手店里出现。挑定品牌接下来就是款式，同一个品牌都会有经典款和潮流款的区分，怎么安排比例就要看买手的态度了，经典款自然保守，潮流款相对时髦。

http://mmbiz.qpic.cn/mmbiz/7ZibhNicd1vGpbyKMElLJhzSoCe4N8mibZjccYyh2K78BFhLfRJJPGZWUw1RDwH4xwvkxHvbFeV3kDrlEHUI7CEibA/640?tp=webp&wxfrom=5
来看看美国版<ELLE>的创意总监Joe Zee心中纽约最好的精品店，位于上东区的Edit。

http://mmbiz.qpic.cn/mmbiz/7ZibhNicd1vGpbyKMElLJhzSoCe4N8mibZj4GRcJS0efhu2xvEUd8O2cBeSlNcKxy6OAGImBrkZXibtbDbWnQxFic5A/640?tp=webp&wxfrom=5
在那里可以找到各种场合所需要的衣服整齐，陈列的商品一目了然。通常，买手店的货品成列有两种，按照品牌或者色彩，两者各有优势。但无论是哪一种，能够提供整套完整的搭配几乎是所有精品店的成功秘诀。

http://mmbiz.qpic.cn/mmbiz/7ZibhNicd1vGpbyKMElLJhzSoCe4N8mibZjUjGWtPFTlxep4IvpwtwTLEpRJGuCZSL1Q1upLL9F5KO56CbgqE01vg/640?tp=webp&wxfrom=5
作为一名消费者，相信你也会有这样的状况发生“上衣好漂亮，可是下半身我应该怎么搭配呢？”多数情况下，你会放弃购买上衣的计划。如果有一件完美下装让你看到了效果，你完全可能买下整套！

http://mmbiz.qpic.cn/mmbiz/7ZibhNicd1vGpbyKMElLJhzSoCe4N8mibZjK38obic1fibY6OmlolRATgFyicJeW2iabOk8ecbsMMpBUeiaYPznG4THwsg/640?tp=webp&wxfrom=5

http://mmbiz.qpic.cn/mmbiz/7ZibhNicd1vGpbyKMElLJhzSoCe4N8mibZjibwpiazJHoznKriaLqEec5q5GPBdvkiaEXKEh8yNkff10nru268CW1q8vQ/640?tp=webp&wxfrom=5
Edit店主自我评价的关键词是“Effortless sophistication（不费力的精炼）”，指的是她们挑选的时装风格，每一件衣服都不会让你有很难穿着或者难搭配的烦恼。这就是一家好买手店的第二条标准，给顾客提供全套的、但又不是来自单一品牌的选择，让你在多品牌中享受mix & match的趣味性。

http://mmbiz.qpic.cn/mmbiz/7ZibhNicd1vGpgDvx3CL5swYKS3iaoOUxZrErapSvrDlG8kj6MCeKwmsJZBR6b39OOl3dld9JsQ8aic6RexegiaU4rA/640&wxfrom=5

买手店Joyce

他们就像是可以添加矿物元素的净水系统，保留原味又能增加营养，不仅帮你筛选取出不时髦的品牌，而且还会给出造型搭配指导，让你拥有完美的一整身行头。

http://mmbiz.qpic.cn/mmbiz/7ZibhNicd1vGpgDvx3CL5swYKS3iaoOUxZrjohVByFkFk4L0Dq9PYiatwMOSd1lyZoS2PAiboo8WpYfshRaedNcQmLw/640&wxfrom=5

买手店LuisaViaRoma

当然，现在大部分的买手店都走向了生活方式这条路，除了时装配饰之外，还有蜡烛、餐具甚至咖啡馆、餐厅、画廊以及酒店等等，从fashion stylist一下走到了life stylist的境界，也算是服务到家。

http://mmbiz.qpic.cn/mmbiz/7ZibhNicd1vGpbyKMElLJhzSoCe4N8mibZj4w2rialPURwCMApjvWZiaQBMpsvjRnMMboicRvn5xjHXcKue5diclQbdEA/640?tp=webp&wxfrom=5
10 Corso Como上海店的小酒吧

http://mmbiz.qpic.cn/mmbiz/7ZibhNicd1vGpbyKMElLJhzSoCe4N8mibZjv8lfP3S4wyEJuD8I4IccGDzTLAxRtwf3FvtN8sDfHjEMwoF5NS1LQA/640?tp=webp&wxfrom=5
10 Corso Como上海店的餐饮区

http://mmbiz.qpic.cn/mmbiz/7ZibhNicd1vGpbyKMElLJhzSoCe4N8mibZjbT3htc16UZL7IjvfMOK75YrfP4BibmMYACyZeYVwlhydlibeFPIVdhGw/640?tp=webp&wxfrom=5
10 Corso Como北京店的餐饮区

第三条是打破一切常规，在品牌专卖店里的各种为了品牌形象而设定的条条框框都应该被打破。

http://mmbiz.qpic.cn/mmbiz/7ZibhNicd1vGpbyKMElLJhzSoCe4N8mibZjaTHylGOpvHuicVHAnap7UOgXibyZPIAHp7oWzDP1ic2LeKMf2c4cyUiaBw/640?tp=webp&wxfrom=5

10 Corso Como米兰店从单纯的时装买手店发展到现在兼具画廊和酒店是一种全新的突破，L’Eclaireur在巴黎有7间门店，根据不同地段，店铺中陈列的品牌和货品也有很大的不同。

http://mmbiz.qpic.cn/mmbiz/7ZibhNicd1vGpbyKMElLJhzSoCe4N8mibZjkeFZ1eBGGicic49ibFVbibezQxjykibm2gt1DoWuaU1VsORAs8y0lv5o5Zw/640?tp=webp&wxfrom=5
Luisa Via Roma的官网

佛罗伦萨的Luisa Via Roma以实体店为圆心义无反顾地向前电子商务扩张。与众不同，就对了。

<左小姐说>由Grazia红秀新媒体主编左佳霓操刀，没有穿衣指南，这一点红秀的每一位编辑都很在行，标题党之外还是货真价实的内容党，只谈态度，态度对了，时尚观差不了。