[转载]世界著名品牌英文广告语大全 Advertising Slogans 3
(2010-05-07 14:57:30)
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Household
"1001 Cleans a Big, Big Carpet for Less than Half a Crown" —
1001 carpet shampoo, c.1964
"The appliance of science" — Zanussi, 1981, Geers Gross
"Ariston and on and on..."
"Away go troubles down the drain--Roto-Rooter" — 1954 to
present.
"Covers The Earth" -- Sherwin Williams paint
"Does exactly what it says on the tin" — Ronseal, late 1980s to
present.
"Hands that do dishes can feel soft as your face, with mild green
Fairy Liquid"
"HILLYBILLY LIKES YOU!" — Hillybilly Vac Shack
"It Beats - as it Sweeps - as it Cleans" — The Hoover vacuum
cleaner, 1926
"It's a lot less bovver than a hover" — Qualcast Concord
lawnmowers, 1985, WCRS
"Kills all known germs... dead" — Domestos
previously - "Kills 99% of all known germs... dead" — presumably it
got better!
"Kills Bugs Dead" — Raid (insecticide)
"Quick, Henry, the FLIT!" — Flit insecticide
"Not Advertised" No-Ad sunscreen
"Nothings sucks like an Electrolux" — Electrolux
"Put the freshness back" — Shake'n'Vac
"Screw yourself." — IKEA, 2004, Norway. External link: [1]
"Unböring." — IKEA, 2003, Canada.
"You don't have to be rich, just smart." — IKEA, United
States
"Ring around the collar" — Wisk Detergent, 1968
"A buck well spent" — Springmaid Sheets, 1948
Personal care
"99.44% Pure" — Ivory soap
"A totally organic experience" (not "orgasmic"!) - Clairol Herbal
Essences
"Absolute cleanliness is Godliness!" — Dr. Bronner's Magic
Soap
"Because I'm worth it" — L'Oréal
sometimes followed by, "Aren't you?"
superseded by, "Because you're worth it"
"Does She or Doesn't She? ...Only her Hairdresser Knows for Sure" —
Clairol hair dye (later often shortened to "Does She or Doesn't
She?")
"For those who like the trade rough" — Travis aftershave
"Good Morning! Have You Used Pear's Soap?" — Pear's Soap
"I liked it so much I bought the company." — Remington
shavers
"I'm not a doctor, but I play one on t.v." — Vicks cough
syrup
"I never knew you had dandruff" — Head & Shoulders
shampoo
"Is she or isn't she?" — Harmony hair spray
"It Floats!" — Ivory Soap
"It won't let you down" — Rexona/Sure/Degree anti-perspirant
A slogan used by Rexona in Finland was "There's always space for
one who uses Rexona!" This led to many jokes, such as being able to
fit an elephant into an car, as long as he uses Rexona.
"I've fallen and I can't get up!" — LifeCall Personal Emergency
Response Systems
"The mark of a man" — Old Spice aftershave
"Maybe she's born with it, maybe it's Maybelline" — Maybelline
(lipstick, makeup)
"Preparing to be a beautiful lady" — Pear's Soap
"Raise your hand if you're sure". - Sure, 1984, Wells, Rich,
Greene
"R-O-L-A-I-D-S spells Relief" — Rolaids (indigestion
medicine)
"The best a man can get" — Gillette razors
"The Lynx effect" — Lynx deodorant
"When a man you've never met before suddenly gives you flowers" —
Impulse deodorant
"Which twin has the Toni?" — Toni, 1946, Foote, Cone
& Belding
"You'll wonder where the yellow went when you brush your teeth with
Pepsodent" — Pepsodent, 1956, Foote, Cone &
Belding
"Your fragrance. Your rules" — Hugo Boss Deep Red
"The name on the world's finest blades" — Wilkinson Sword
razors
"Look sharp, feel sharp" — Gillette, 1940s
"The Axe effect" — Axe deodorant
"Look Ma, no cavities!" — Crest toothpaste
"Always a bridesmaid, but never a bride" — Listerine, 1923
"Want him to be more of a man? Try being more of a woman!" — Coty
Perfumes
"A little dab'll do ya" — Brylcreem, 1950s
"Plop, plop, fizz, fizz, oh what a relief it is!" — Alka
Seltzer
"Please don't squeeze the Charmin" — Charmin
Recreation, entertainment, and travel
"... another shrimp on the barbie ..." — Australian Tourist
Commission, 1984
"Don't just book it. Thomas Cook it." — Thomas Cook, 1984, Wells,
Rich, Greene
"Don't just travel. Travel right." — Expedia
"Get away!" — Lunn Poly
"Get out there" — Royal Caribbean cruise lines
"I love New York" — New York City, 1977–, Wells, Rich, Greene
"I'm Going to Disney World!" - The Walt Disney Company after and
during the Super Bowl
"It's so bracing." — Skegness
"Serving All our Community. Brampton's Arts Group." — Visual Arts
Brampton, 2003, Alphie and Bette
"We love having you here." — Hampton Inn
"We'll leave the light on for you." — Motel 6
"What happens here, stays here." — Las Vegas, 2002,
R&R Partners
"Where the magic never ends." — Alton Towers
"Winning is the mark of the Rebel." — Rebel Sport
Tobacco
"Anyhow... Have a Winfield" — Winfield Cigarettes
"Camels Soothe Your T-Zone" — Camel cigarettes
"I'd walk a mile for a Camel" — Camel cigarettes, 1921 (by N.W.
Ayer & Son)
"Doctors Recommend Phillip Morris" — Phillip Morris tobacco
products
"Happiness is a cigar called Hamlet" — Hamlet cigars
"It's that Condor moment" — Condor tobacco
"Just What the Doctor Ordered" — L&M
Cigarettes
"LSMFT: Lucky Strike Means Fine Tobacco" — Lucky Strike
Cigarettes
"More Doctors Smoke Camels than any other Cigarette" — Camel
cigarettes
"Not a Cough in a Carload" — Old Gold Cigarettes
"Reach for a Lucky instead of a Sweet" — Lucky Strike
Cigarettes
"Taste Me! Taste Me! Come on and Taste Me!" — Doral
Cigarettes
"You're never alone with a Strand" — Strand Cigarettes
"You've Come a Long Way, Baby" — Virginia Slims Cigarettes
"You've Got a Good Thing Going" — Kent Cigarettes
"Winston tastes good, like a cigarette should" — Winston
Cigarettes
Stop smoking ads
"It needn't be hell, with Nicotinel"
"Don't Pass Gas" — American Legacy Foundation 2005
"Don't consume it or it will consume you"
Transport
"Go Greyhound and leave the driving to us" — Greyhound
Lines
"See what brown can do for you" — UPS
"This is the age of the train" — British Rail
"We're getting there" — much ridiculed British Rail slogan
"When it absolutely has to get there overnight" — FedEx
"See America at see level" — Amtrak
"The World On Time" — FedEx
Airlines
"A Symbol of Freedom" — Southwest Airlines
"Catch Our Smile" — PSA
"Delta gets you there. We're ready to fly"
"Delta is ready when you are."
"Good goes around." — Delta
"Enjoy our company" — Sabena
"Fly me!" — National Airlines
"Fly the friendly skies" — United Airlines, 1966–1997, Leo
Burnett
"It's time to fly" — United Airlines
"I wish they all could be Caledonia girls" — Caledonia
Airlines
"Making the sky the best place on Earth" — Air France
"Singapore Girl, you're a great way to fly" — Singapore
Airlines
"We know why you fly " — American Airlines
"En American, tenemos lo que tu buscas!" — Spanish slogan for
American Airlines
"The top banana in the West" — Hughes Air West
"The Wings of Man" — Eastern Airlines
"Esto si es volar!" — Spanish slogan for Eastern Airlines
"The world's favourite airline" — British Airways
"Good goes around" — Delta Air Lines
"The Proud Bird With The Golden Tail" — Continental Airlines
"We really move our tail for you" — Continental Airlines
"We're American Airlines, doing what we do best"
"Work hard. Fly right." — Continental Airlines, 1998-present
"World class, worldwide" — Air Canada
"ding You are now free to move about the country." — Southwest
Airlines
"Western Airlines - The only way to fly" — Western Airlines
"Half The Fun Is Getting There" — Olympic Airways
"Desde que pones el pie en el avion" — Spanish slogan, Mexicana
Airlines
"The Low-Fares Airline" — Ryanair
"Low Fares. Way Better" — AerLingus.com Aer Lingus
"I Still Call Australia Home" — Qantas, 1990s-present
"Come on, let's fly!" — easyJet
"We like you too" - Jetblue Airways
"Time flies when you fly Ted"
Automobiles
"A Better Idea" — Ford
"An American Revolution" — Chevrolet, 2000s
"An American Revolution" — Dodge Aries, 1985 Reference
"American Luxury" — Lincoln (automobile)
"Ask the Man who Owns One" — Packard, 1925, Austin Bement
"The Beauty of All-Wheel Drive." — Subaru, 1990s
"The Best never rest." — Ford Trucks, 1990s
"Baseball, hot dogs, apple pie, and Chevrolet"
"Better Ideas. Driven by You." - Ford Motor Company, 1990s
"Bigger in Texas, Better in a Dodge"
"Bloody Volvo driver" — Volvo, 2003 (Australia)
"Born to perform" — Jaguar, (c. 2003-)
"Break through." — Cadillac, (c. 2002-)
"Built for the road ahead - Ford, 2004
"Can't get enough of this." — Ford (Australia), 2003
"Chevrolet, building a better way (to see the USA)", 1970s
"Créateur d'Automobiles" — Renault
"The Drive of your life." — Peugeot
"Datsun saves", 1970s
"Dream up" — Buick, 2005
"Drive Safely." — Volvo, 1990s
"Drive your way" — Hyundai, 2005-
"Drivers wanted." — Volkswagen, 1995, Arnold Communications
"Everything we do is driven by you" — Ford
"Fahrvergnügen" — Volkswagen, early 1990s
"Ford is the Best in Texas"
"For Life" — Volvo, 2000s
"Fuel for the Soul" — Pontiac, (2003-2004)
"Have you driven a Ford...lately?" — Ford
"The Heartbeat of America: Chevrolet" — Chevrolet, 1980s
"If only everything in life was as reliable as a Volkswagen"
"If you haven't looked at Ford lately, look again." — Ford,
2003
"Imagine yourself in a Mercury." — Mercury (automobile)
"Inexpensive. And Built to Stay That Way." — Subaru, 1980s
"Inspiration Comes Standard" - Chrysler, 1990s-present
"It is what it was." — Ford Mustang, 1994
"It's a Skoda. Honest." — Skoda Auto, 2000, Fallon
"It's gotta be a Dodge." (rapidly replaced)
"It's not a car. It's a Volkswagen"
"Like a rock" — Chevrolet Trucks
"Like no other" — Mercedes-Benz; see also Hummer and
Electronics:Sony
"Like nothing else on Earth" — Hummer
"The lion leaps from strength to strength" — Peugeot, 1980s
"Major motion, from Nissan"
"Moving Forward." — Toyota, 2004
"New doors opened" — Mercury (automobile), 2005
"Nobody demands more from a Datsun, than Datsun. We are
driven!"
"Oh what a feeling, Toyota" — 1980s
"Once driven, forever smitten" — Vauxhall Motors, 1980s
"Only in a JEEP" — Jeep, 2000s
"Only in a JEEP-Brand 4x4" — Jeep, 2000s (radio version)
"Papa?" "Nicole?" — Renault Clio
"Passion for the road" — Mazda, 1990s
"People first." - Saturn, 2005-present
"Piston engines go boing(x7). But the Mazda goes hmmmmmmmm"
1973
"Pontiac: Action" — Pontiac, early 2005
"Pontiac: Designed for Action" — Pontiac, 2005
"The Penalty of Leadership" — Cadillac, 1915
"The power of dreams" — Honda
"Put the fun back into driving." — Vauxhall Motors
"Quality is job one" — Ford
"The Real Thing" — Ford Australia, 1970s
"Right service. Right price." — Meineke
"See the USA in your Chevrolet!" — Chevrolet 1950's
"Sheer driving pleasure" — BMW
"Shift_xxx" — Nissan, 2000s; where "xxx" varies
"The Spirit of American Style" — Buick, (c. 2002-2004)
"Standard of the World" — Cadillac from 1950's through 1970's
"State of Independence" — Saab 2000s
"The car in front is a Toyota" — Toyota
"The Best Built Cars In The World" Toyota
"The Passionate Pursuit of Perfection" Lexus from 2000 - on
"The Relentless Pursuit of Perfection" Lexus from 1989-1999
"The Strength of Experience" — GMC Truck, c. 1992
"Think Small" — Volkswagen, 1962, Doyle Dane Bernbach
"This is Not Your Father's Oldsmobile." — Oldsmobile, 1980s
"The ultimate driving machine" — BMW
"Think. Feel. Drive" — Subaru, 2004-
"Travel well." — Lincoln (automobile)
"Unique in All the World" — Ford Ford Thunderbird 1960's
"USA#1" — Chevrolet, 1970s
"Volkswagen does it, again" (sung to the tune of "Shave and a
haircut")
"Vorsprung durch Technik" — Audi
"We are professional grade" — GMC Truck, 2000s
"We are driving excitement" — Pontiac
"We build excitement" — Pontiac
"We make it simple" — Honda, circa: 1980's
"We'll be there." — Chevrolet, 2000s
"What will you do with all the money you save?" Toyota, 1980s
"You, asked for it. You got it, Toyota", 1970s
"You can with a Nissan"
"Your Next Car" — Chrysler, 1950's
"Zoom Zoom Zoom" — Mazda, 2000s
Automobile parts and accessories
"AAMCO. Double-A, honk honk M-C-O" — AAMCO transmission
specialists
"Because so much is riding on your tires" — Michelin
"Don't compromise. Midasize" — Midas muffler shops
"On the Wings of Goodyear" — Goodyear
"Race proven performance" — Kumho Tires, 2005
"Sooner or later, you'll own Generals" — General Tire and Rubber
Company
"Thanks Delco!" — Delco Freedom Batteries. 1970s
"The answer's yes. Now what's the question?" — Unipart car spares,
1970s
"Thousands of parts for millions of cars" — Unipart car spares,
1980s
"Time to Re-Tire" — Fisk tires
"Trust the Midas touch" — Midas muffler shops
"You can't get better than a Kwik-Fit fitter" — 1980s
"Born Tough" - CEAT Tires [1990s] (India)
Car rental
"We're number two. We try harder." — Avis Rent-a-Car
"Let Hertz put you in the driver's seat" — Hertz Car Rental
"We'll pick you up." — Enterprise Car Rental
Petroleum
"At Amoco, our job is you"
"At Gulf, the stop, that keeps America going"
"Beyond Petroleum" — BP
"Citgo is the right way to go"
"Energy -- for a strong America." — Exxon, 1976
"Go well. Go Shell" — Shell
"Human energy" — Chevron, 2005
"I can be very friendly" — Sunoco, 1970s
"Liquid engineering" — Castrol oil, 1970s
"It's not just oil. It's liquid engineering" - Castrol oil, 2006
(India)
"Put a tiger in your tank" — Esso/Exxon
"Pump your money back into Canada" — Petro-Canada, early
1980s
"The spirit of '76" — Unocal
"We'd like you to know" — Exxon, 1970s
"We're drivers, too" — Esso/Exxon/Mobil
"We give you more to go on" — Sohio
"You can be sure of Shell" — Shell, 1982
"You can trust your car to the man who wears the star" — Texaco
Service Stations
Government and military
"Cross into the Blue." United States Air Force, 2000s
"An army of one" — United States Army, 2001
"The few, the proud, the Marines." United States Marine Corps,
2000s
"Accelerate your life." United States Navy, 2000s
"Be all you can be" — US Army, 1981-2001, N.W. Ayer
& Son
"Be the best" — British Army
"I want YOU for the US Army" — World War I and World War II
"Loose Lips Sink Ships" — World War II
"Only you can prevent forest fires" — United States Forest
Service
"The Army National Guard, You Can" — US Army National Guard, in use
around 2001-2003 if not more years than that
"The toughest job you'll ever love" — Peace Corps
"There's no life like it" — Canadian Armed Forces
"The Army. The Edge" — Australian Army
"Expand your Horizons" — Royal Australian Navy
"Men At Their Best" — Pakistan Army
Political Slogans
"Acid, Amnesty, and Abortion" - 1972 anti-Democratic Party
slogan, from a statement reputedly by "Scoop" Jackson (a Democrat)
about the platform of George McGovern.
"A Chicken in Every Pot A car in every garage" — 1928 republican
presidential campaign slogan of Herbert Hoover
" We are turning the corner"--1932 campaign slogan in the depths of
the Great Depression by republican president Herbert Hoover
"I propose (to the american people) a New Deal"- 1932 slogan by
democratic presidential candidate Franklin D. Roosevelt.
"Algérie-française" - a slogan of about 1960 used by those French
people who wanted to keep Algeria ruled by France.
"All the way with LBJ" —1964 U.S. presidential campaign slogan of
Lyndon Johnson
"A time for greatness" 1960 U.S. presidential campaign theme of
John F. Kennedy
"A woman's right to choose" — pro-choice political slogan
"Are You Better Off Than You Were Four Years Ago?" — a 1984 U.S.
presidential campaign slogan of Ronald Reagan referring to the
economic times in Reagan's current four years in office, contrasted
with the economic times during the previous administraton of Jimmy
Carter
"Back to normalcy" 1920 U.S. presidential campaign theme of Warren
G. Harding, reference to returning to normal times following World
War I
"Better dead than Red" — an anti-Communist slogan
"Blaine, Blaine. James G. Blaine Continental Liar from the state of
Maine" 1884 U.S. presidential campaign slogan used by the
supporters of Grover Cleveland, Blaine's opponent
"Bozo and the Pineapple} —Uncomplimentary name given to the 1976
U.S. presidential campaign ticket of Gerald Ford and Bob
Dole.
"Come and take it" - Slogan at the Battle of Gonzales
"Don't swap horses (in midstream)" 1864 U.S. presidential campaign
slogan of Abraham Lincoln
"Ein Volk, ein Reich, ein Führer" ("One people, one country, one
leader") — Fascist Germany.
"Fifty-Four Forty or Fight", Oregon boundary dispute, 1846,
Democrats claim all of Oregon Country for the United States
"Four more years of the full dinner pail" 1900 U.S. presidential
slogan of William McKinley
"Free Soil, Free Men, Fremont" 1856 U.S. presidential campaign
slogan of John Fremont
"God made Adam and Eve, not Adam and Steve", used by Christians who
oppose homosexuality on religious grounds
"Got Guv" - a play on the "got milk" campaign; used by dairy owner
Jim Oberweis in 2006 during his campaign for Governor of
Illinois.
"Grandfather's hat fits Ben" 1888 U.S. presidential campaign slogan
of Benjamin Harrison, whose grandfather William Henry Harrison was
elected U.S. president in 1840.
"He kept us out of war" Woodrow Wilson 1916 U.S. Presidential
campaign slogan, also "He proved the pen mightier than the
sword"
"Hey, Hey, LBJ, how many kids you kill today?" - Anti-Vietnam War
and anti-Lyndon B. Johnson slogan from the 1960s
"Human life begins at conception" — pro-life slogan
"I like Ike" 1952 U.S presidential campaign slogan of Dwight D.
Eisenhower
"I still like Ike" 1956 U.S presidential campaign slogan of Dwight
D. Eisenhower
"I'm just wild about Harry" 1948 U.S. presidential slogan of Harry
S. Truman, taken from a 1921 song title written by Noble Sissle and
Eubie Blake
"In Your Guts, You Know He's Nuts" — An unofficial anti-Goldwater
slogan, 1964.
"In Your Heart, You Know He's Right" — Barry Goldwater, 1964
Presidential campaign slogan of Republican Arizona Senator Barry
Goldwater.
"It's Time to Change America" — a theme of the 1992 U.S.
presidential campaign of Bill Clinton
"Ma, Ma where's my Pa?" 1884 U.S. presidenital slogan used by the
James Blaine supporters against his opponent Grover Cleveland, the
slogan referred to fact Cleveland had fathered an illegitimate
child in 1874. When Cleveland was elected President, his supporters
added the line, "Gone to the White House, Ha, Ha, Ha!"
"Make love not war" against the War in Vietnam.
"Never had it so good" 1957 campaign under Harold Macmillan's
leadership of the Tories
"Peace and Prosperity" 1956 U.S. presidential campaign slogan of
Dwight D. Eisenhower
"Power to the people" — Socialism or Democracy
"Rally Around O'Malley" - Campaign slogan used during Patrick
O'Malley's 2002 gubernatorial campaign.
"Remember Goliad" — Battle cry at the Battle of San Jacinto
"Remember Pearl Harbor" — a slogan, a song, an invitation to World
War II
"Remember the Alamo" — Battle cry at the Battle of San
Jacinto
"Remember the Maine" — The rallying cry by which William Randolph
Hearst fomented the Spanish-American War.
"Roosevelt for Ex-President" — 1940 U.S. presidential campaign
slogan of Wendell Willkie
"Ross for Boss"--a 1992 U.S. presidential campaign slogan of Ross
Perot
"Rum, Romanism and Rebellion", U.S. presidential election, 1884,
Republicans attack opposition for views against prohibition,
membership by Catholic immigrants and southerners.
"Sunflowers die in November" 1936 U.S. presidential slogan of
Franklin D. Roosevelt, reference to his opponent Alf Landon, whose
home state of Kansas uses the sunflower as its official state
flower
"There are two Americas" — John Edwards
"Tippecanoe and Tyler, Too" 1840 U.S. presidential slogan of
William Henry Harrison. Tippecanoe a famous 1811 battle Harrison
defeated Tecumseh; John Tyler was Harrison's running mate
"US imperialism is a paper tiger!" - Mao Zedong
"War on Terror" — George W. Bush
"We Polked you in '44, We shall Pierce you in '52" 1852 U.S.
presidential campaign slogan of Franklin Pierce; the '44 referred
to the 1844 election of James K. Polk as president
"Workers of the world, unite!" -—Workplace-democracy slogan written
by Karl Marx
"Government OF the people,BY the people,and FOR the people (shall
not perish from the Earth") -- pro-democracy slogan spoken at
Gettysburg by President Abraham Lincoln.
Social and public service
"Friends Don't Let Friends Drive Drunk" — United States
Department of Transportation
"Give a hoot, don't pollute" — United States Forest Service
"Click it or ticket." — United States seat belt law
"Klunk! Klick! Every trip" — UK Public Information Film for seat
belts
"Parents who use drugs have kids who use drugs" — Partnership for a
Drug-Free America
"Take a bite out of crime!" — National Crime Prevention
Council
"Think once, think twice, think bike" — UK Public Information
Film
"This is your brain. This is your brain on drugs. Any questions?" —
Partnership for a Drug-Free America
"You could learn a lot from a dummy. Buckle Up." — National Highway
Traffic Safety Administration
"Getting Things Done." — AmeriCorps national service program
"The toughest job you'll ever love." — United States Peace
Corps
"Stop, Look and Listen - remember the Green Cross Code" — UK road
safety slogan
"There are a million and one excuses for not wearing a safety belt.
Some are real killers." — American Safety Council
"Click It or Ticket" — National Highway Traffic Safety
Administration
Politics and advocacy
"Objects in your mirror are closer than they appear." — John
Edwards campaign slogan in the 2004 primaries when he was still
running for president.
"It's morning again in America" — Reagan for President, 1984
"St. Augustine founded it. Becket died for it. Chaucer wrote about
it. Cromwell shot at it. Hitler bombed it. Time is destroying it.
Will you save it?" — Canterbury Cathedral
Education
"A mind is a terrible thing to waste" — United Negro College
Fund
"They laughed when I sat down at the piano, but when I started to
play!" — U.S. School of Music
Miscellaneous
"When you care enough to send the very best" — Hallmark
"The instrument of the immortals" — Steinway &
Sons
"Education is an investment and not an expense"-Parthose Dunt