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波兰Legajny番茄农场视觉形象设计

(2012-08-08 11:02:33)
标签:

波兰

番茄

农场

legajny

分类: 品牌设计

 

A Polish, local tomato producer's intends to become one of the most dynamical and expansive companies in Poland while keeping its traditional look and feel.
The project task was to create a complete visual identity, promotional gadgets, and a series of packaging of the Legajny Tomato Farm.
A traditional and illustrative image of a tomato processed and used in modern and surprising ways has become a symbol of the company. The graphic idea for the packaging system was to treat a single package as a part of the jigsaw puzzle. The box functions independently but the system of graphic tomato bush can expand in any direction, regardless of how the carton is set. Thanks to it a large-scale artwork is created. One can use the attractive and recognizable pattern to fill store or magazine spaces.

Not only is the information graphic system of packaging visually attractive, but it's also functional (tags,colors, icons used to optimize and speed up product handling). The traditional image of the brand is emphasized by the use of natural materials (felt, cotton, recycled paper, cardboard). To build a friendly and homely image of the company a set of functional gadgets following the slow life philosophy was designed (table coasters, eco shopping bag, christmas tree baubles).


波兰,当地的西红柿生产者的打算成为波兰的动力和最膨胀的公司之一,同时保持其传统的外观和感觉。

该项目的任务是建立一个完整的视觉形象,促销小玩意,一系列包装的Legajny番茄农场。
传统的现代化和令人惊讶的方式处理和使用番茄和说明性的形象已成为一个公司的象征。包装系统的图形的想法是一个单一的包当作拼图的一部分。框独立运作,但是,图形番茄布什的系统可以在任何方向扩展,不论如何设置纸箱。创建一个大型的作品。一个可以使用的吸引力和可识别的模式,以填补商店或杂志空间。

不仅是视觉吸引力的包装图形系统的信息,但它也是功能(标签,颜色,用于优化和加快产品处理的图标)。传统的品牌形象,强调使用天然材料(毡,棉,回收纸,纸板)。建立一个友好的功能的小工具后,缓慢的生活理念,设计了一套(表杯垫,环保购物袋,圣诞树装饰品)公司和亲切的形象。

 

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请探索我们的网站:设计时代http://thinkdo3.com/ 更多设计资

 

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