Suzhou has been more and more popular international & domestic tourist destination. Suzhou received 2 million overseas tourists and one hundred and six million domestic tourists in 2015. However, did they love Suzhou after their traveling? The answer would be 'not really'. Why? Let's see how and where they traveled in Suzhou? Most of them were hurrying up for sightseeing and they spent much more time on the traffic road rather than experience authentic Suzhou, even some of them didn't go into any one of the must-see Gardens. Yes, they had already been to Suzhou but they didn't have chance to touch the city by their hearts which Suzhou should be. Of course, it was impossible for them to love Suzhou as we do.

What kind of traveling experience do they expect? Here they have two options. One option is to visit such this crowded garden, which is very noisy yelling. They can't move forward and hear anything what the guide introduces. Another option is to visit the garden accompanied by a local beauty in traditional dress. What's more, only twenty tourists at most are permitted to visit the garden in one time. She guides us like they were in her family back to old times. But the cost is reasonable expensive. Try to imagine, which one do they prefer? Definitely, most of them will choose the latter. But they always regret why they can't get such vivid information before they travel.

The key point is how to be the smart tourists who would always choose the typical experience when they are traveling. Let's analyze this issue together. Firstly, who is making and posting the tourism information at the beginning? It is the cunning businessmen who make the mainstreaming information and they are eager to get the big profit rather than high-quality traveling experience. They always post some inducible information but tourists don't pay more attentions at the first sight. At last, most of tourists are fooled easily.Secondly, where do the tourists get the tourism information? They usually search online or hear from their friends. There are too many tourism websites to decide which one should be trusted. Thirdly, who guides them in tourist destinations? Actually they don't know who will guide them,  the guide is good or bad, don't where and how to find their favorite guide either?

Here is the solution. We plan to co-operate with the international tourism website – TripAdvisor, which is No.1 tourism information collective website and is very popular by international tourists. They will educate local tourism companies how to post their attractive but truely information which ensure tourists have more typical experience in Suzhou and then improve their service based on the comments from each tourist.

Meanwhile, they try to encourage each tourist to post their independent comments after traveling each time to help other tourists who will be coming to Suzhou. Of course, the tourists have the chance to reward some typical gifts if they often post their truly comments on TripAdvisor.

We also plan to set up one guide page. All the guides should post their own background and photos to the page to show how talented they are and how authentic they can guide tourists. The tourists can decide which one matches them before traveling. Afterwards, they also comment on their service, bad or good in order to give more evidence for other tourists who are likely to travel same places in the future.

Last but not least, we suggest each tourist spends some time to visit these helpful comments whatever is good or bad before traveling. Try to learn from the good comments and avoid the bad comments as much as possible and then decide where they visit earnestly.