I has completed my training courses on "British Tourism marketing management" today and get the certification from Cambridge International Management Training Centre in UK in November-December 2013. Four teachers gave us their own wonderful speeches in the past several days and we learnt a lot from them including the differences of tourism management system between the UK and China, world herritage system, Tourism maketing and support in Britain, some case studies about understanding real tourism impacts and rural tourism policy and planning and so on. Here are some highlights.

China has some advantages to develope tourism industry such as fascinating history and culture, polite, hospitable and non-threatening people. On the other hand, China also has some challenges. For examples, enormous size is intimidating, where does the tourist start? Another problem is lack of easy official guide in different languages.

We used to focus on Access, Attractions, Accommodation and Activities when we developed tourism industry in the past, but we have to care about the experience of visitors, high-quility service, understanding buyer behavior such as who make hierarchy of holiday decision. 

Professor Lennon is issuing the certification

Victor Wang, Director of Cambridge International Management Ltd

Dr Nick Palmer, Director of Policy, British Union for the Abodlition of Vivisection

Professor J John Lennon, Vice Dean of Glasgow School for Business and Society