社团成功要素与社团运营策略

ASAE: The Center for Association Leadership

What we provide: Learning, Knowledge, community, advocacy

ASAE China, Sharing knowledge and experience, Eucation program - Certificate in Association managerment, Public Seminars, Publications.

Associations in China

Over 2000,000 associaions across China

2.8 million staff

Many associations grouped under umbrella organizations

Great opportunities to work with international counterparts and learn from each other.

Source: ASAE Study By MCI

Associations in China: Key Roles

Providing timely information

Representing the field to the public

Connection practitioners/networking

Topics of greatest interest

Membership

Non - Dues revenue: programs, products, services

Meeting

Planning and Research

Professional Development/training

Associations Support Society

Enrich lives, keep you competitive, Ensure your future, Grow your economy

Trends that Impact Associations:

Demographic shifts, Technology advances, Sector blurring, Voluntersism, Networks for organizing 

Practical Tips and next Steps

1. Know your members and your potential members what problems are they trying to slove

2. Adapt your strategy to the changing environment

3. Collect and use data to understand your member's needs, expectations and problems

4. Provide a frum for stakeholders to engage in the development of the association

5. Provide new leadership opportunities for all stakeholders

6. Look for partners that could help you reach your goals and be more successful

7. Encourage the heart and the best in all of your memers and staff