一份摩根-斯坦利关于中国媒体的报告称，在中国，新媒体的广告收入增速惊人。

       因特网广告增速已经远远超过传统媒体。报告指出，当像报纸和电视传统媒体这样的传统媒体成长速度维持在每年十几%时,过去五年中,因特网广告收入的增速平均高达60%。

    Sohu和新浪网站两者广告收入总和，5年前还只是央视广告收入的5%，5年后已经增长到了央视广告收入的20%。

   与此同时，新媒体还 呈现出不同的面貌和发展方向。像新浪和搜狐的品牌广告分别占其广告收入的40%和50%,而qq.com这样的网站，广告是特别受到某些行业的欢迎，比如，腾讯网站95%的都是商业楼宇广告。

附录：原文  Morgan Stanley: New media ad revenue grows fast, trade-specific

11 July 2008

NewsTrak Daily

A Morgan Stanley report on Chinese media said advertising revenue growth of the so-called new media, for example, the Internet, have far exceeded those of traditional media. The report stated that Internet advertising revenue growth averaged 60% in the past five years, while corresponding growth for traditional media, like newspapers and television, were only in the teens. Combined advertising revenue of websites, like Sohu and Sina, reached 20% of the China Central Television (CCTV) results, up from the 5% of five years ago. However, new media advertising tends to be trade-specific, like qq.com, who took 95% of commercial property advertisements, while Sina and Sina split the brand-name advertising market in 40% and 50% shares.