并不是每个创业者都需要一个商业计划书，但是写商业计划书却能帮你更好的思考或者吸引投资者。STARTING UP，McKinsey & Company出版的这本书非常不错，值得推荐。

Three rounds of business plan

Round 1: Concept and presentation of a business idea.

You have to get a clear picture of what exactly you want to deliver to which customers.

l         what problem their idea solves

l         what is new about their product

l         why customers would want to use it,

l         who the target group is

l         who is going to pay for the product.

Round 2: Assessing the feasibility and potential of the start-up company.

Examines the feasibility of your idea and what need the productor service addresses.

l         Are you able and allowed to produce your product on the necessary scale?

l         In what way is your product better than its competition?

l         Who are your competitors, and how can they be prevented from copying your idea?

l         What is the current and long term market potential?

l         What price are your customers willing to pay for your product, and will that be enough to make a profit?

Round 3: Preparation and presentation of the business plan.

Your business plan must answer all questions regarding your future enterprise an

investor might have, so it must report：

l         the product idea

l         the profiles and competencies of the management team,

l         the marketing possibilities of your product

l         the way your company will operate

l         the detailed time planning of the realization of your company,

l         the risks involved and the financial planning.