阿迪达斯为山本耀司2011-12秋冬系列设计推出阿迪达斯限量版

  山本耀司和ADIDAS共同庆祝十多年的成功合作

山本耀司与阿迪达斯共同庆祝成功合作X年，阿迪达斯为山本耀司2011-12秋冬系列设计推出阿迪达斯限量版男女款服装和鞋类。

十年来，山本耀司和阿迪达斯共同致力于推动时尚和体育跨界合作的发展。山本耀司2011-12秋冬系列的诞生庆祝了山本耀司的签名智慧与精神和阿迪达斯的创新设计与功能的伟大结晶。通过对双方早在2001年第一次合作而推出的首季系列中重要元素的重新再现，山本耀司和阿迪达斯一起回首过去、展望未来。

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 “十年前，我们与阿迪达斯共同创建了前所未有、但能预示未来的伟大事业。我的愿望是让运动装变得更加优雅、时尚。对于我来说阿迪达斯是一个非常个性化的灵感，......它丰富了我的创意生活。“山本耀司说。

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这季鞋款的亮点是古典风格的红、黑、白的色彩组合，如Yohji Pacer, Smith 和 Star，以及技术含量更高的高帮款，如Campus Wrestling, X Bounce和 GSGX。

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Yohji Yamamoto Homme Automne–Hiver 2011-2012 Defilé是今年巴黎时装周期间的一个亮点，这一季的每款有300个限量版，从2011年7月起，在全球范围内的山本耀司和Y- 3旗舰店全新推出。

Y-3 COMMUNICATION CAMPAIGN

SPRING/SUMMER  2011

For Spring/Summer 2011, Y-3’s communication campaign is inspired by Yohji Yamamoto’s love for rock and roll and the striking energy that is behind it.

“I’m a rocker at heart,” Yohji Yamamoto said.

The omnipresent tension created gives the feeling of being backstage at a rock concert or emerging out of the tunnel to a stadium or stage. It brings the energy of the pre/post performance while maintaining the self-assurance of a high-end fashion brand.

The campaign follows and evolves from last season’s concept and features black and white imagery with contrasts of lightness and darkness to create a dramatic and poetic story. The product details are captured and portrayed through the moodiness of the imagery, highlighting the strong connection between rock and roll and fashion.

The video format for Spring/Summer 2011 allows for a seamless translation across different media; the set design is inspired by the defining work of Irving Penn, and his use of the individual within a confined space.  The energetic, and fearless movement through the tunnel, coupled with the hard, emulating sound of rock, build excitement, and tension, which play off the iconic Y-3 logo.

The result is an over-arching communication campaign that translates into still images, inserted into the most relevant international print media; a short mood film as well as an updated brand website design, all released globally beginning of February 2011.