Y-3于新光天地店

 2010年11月5日 国际时尚运动品牌Y-3于新光天地开设北京第五家全新专门店。在11月5日的新店开幕活动中，Y-3呈现给到场嘉宾2010-2011秋冬最新季款式，其中包括30套纽约时装发布会上的限量版服饰的展示。同时邀请到爱戴、熊乃瑾、罗海琼、李晨以及太合麦田男孩组合MIC等众多明星参加。中国商业联合会会长何济海先生、巴比龙集团董事长程建都先生、山本耀司公司CEO大塚昌平先生、adidas亚洲区市场总监Yuji Kanda先生及新光天地副总经理庞琨瑢女士联手为Y-3新店开幕剪彩。

Y-3 opened its fifth freestanding store at Shin Kong Place in Beijing on November 5th, 2010. During Y-3 store opening ceremony, Y-3 presented the most recent Autumn/Winter 2010-11 collection in the store. 30 models showed 30 key men’s and women’s limited-edition looks of the season that was released in NY fashion week to the guests at the catwalk. Many celebrities, Aidai (a famous singer and compere) , Xiong Nai Jin (famous actress), Luo Hai Qiong(famous actress), Li Chen (famous actor) , MIC (a young boy group from Taihe Rye Music), and others were invited. Mr. He Ji Hai, the secretary of China General Chamber of Commerce, Mr. Cheng Jian Du,  the chairman of BBL, CEO of Yoji Yamamoto Inc. , Mr. Yoji Kanda, the adidas’s Asia marketing director , and Mrs. Pang Kun Rong, the vice general manager of Shin Kong, cut the ribbon at an opening ceremony.

Y-3全新专卖店位于北京CBD中央商务区的新光天地，店内整体布局均由德国总部设计，采用了不同质地的黑色主题，营造了优雅和温馨的整体环境。黑色的镜包层板结构和元素突出了标志性的Y-3 LOGO，柔和的光源从展示板中射出。奢侈.优雅.前卫的品质，和谐的构造了整体的美学元素，凸显Y-3的品味和气质。

The new Y-3 Store at Shin Kong Place offers a one-stop shopping experience in the top luxury shopping mall in Beijing’s CBD. The German designed and created interior uses black in various textures to create an elegant and intimate atmosphere, black mirrored panels and fabrics highlight the signature Y-3 logo and illuminated white display cabinets. The overall aesthetic achieves a chic, elegant, but edgy feel, perfectly reflecting Y-3’s mood and style.

此次活动展示服饰均来自2010-2011年Y-3秋冬款。其灵感来自于“传统英伦裁剪技术”。极具现代未来感的材质从新诠释了经典款式，传统材料演示出摩登款式，为两者落下全新的批准。以此同时，山本耀司在款式中注入了俏皮的幽默元素。表达了对蒙面大侠，佐罗和红花大侠的无限敬仰。

The inspirational cornerstone for Y-3’s Autumn/Winter 2010-11 collection was taken from ‘bespoke English tailoring’. Classic shapes were reinterpreted with the use of contemporary materials, and inversely classic materials were moulded into futuristic shapes and silhouettes. At the same time, Yohji Yamamoto injected the collection with tongue-in-cheek humour, presenting an ode to masked superheroes like Zorro and The Scarlet Pimpernel.

Y-3 Shin Kong Place, Beijing

Address: Shop M3017, Level 3, Shin Kong Place

87, Jianguo Road, Chaoyang District, Beijing
Opening Hours：1000-2200