假如APPLE和NVIDIA合并会怎么样
(2009-01-12 23:00:12)
标签:
nvidiaappleit合并 |
分类: 产业 |
The world is changing around us and anyone trying to live in
the
Notebooks are rapidly replacing desktops, moving the venerable
desktops into the
specialty
Handhelds have slowed in sales, and monitors are in steep
decline, things are
Therefore, anything you hear that may have sounded absurd, or ridiculous five months ago should now be given some consideration. One such idea that is floating today is an acquisition or merger of Apple and Nvidia.
With all the turmoil in the market and changes in fortunes between
companies, Nvidia has shifted from being a potential suitor of AMD
to being a possible consideration for Intel and, of late, a
potential target for Apple. I can find some sense in an Apple deal.
Unlike the rumors a couple of years ago when AMD bought ATI and
some people thought Intel might buy
Nvidia, an Apple acquisition is not ridiculous or impossible short
of a few deaths.
The Pros
Jobs and Huang have a mutual respect, they could (do) work
together. Huang is a proud, smart, and energetic man and wouldn’t
take to a bureaucratic and sluggish organization, and Apple
is
anything but that.
Apple has no clear heir apparent, so acquiring Nvidia and making
Jen-Hsun CEO while ailing Steve Jobs moves upstairs to COTM would
provide the environment Huang needs. Huang is ready
for a bigger canvas and a combined Apple and Nvidia could be just
the thing for his ambitions and vision.
If, as the Wall Street sharpshooters predict, Nvidia’s share
price will never get above $10 again—and may have difficulty
staying north of $5—Huang’s best shot at
increasing
renegotiated every 30 days would be the trickiest part.
The acquisition of Nvidia would swell Apple’s cash position giving it even great war chest for other acquisitions and/or R&D purchasing power.
Nvidia has the largest collection of the best graphics engineers
in the world. Both Jobs and Huang respect engineering power and how
it provides the platform for growth. And both Jobs and Huang have
provided their engineers with the latest and best tools, so they
are totally in
synch on those points. Jobs would probably visibly salivate at the
prospect of Nvidia’s engineers being part of Apple.
Apple clearly sees the value and power of the GPU and can easily
imagine offering computers with Atom processors and powerful
graphics. Scenario two of this premise is that Apple also buys VIA
and gets total independence. A kind of back-to-the-future of
vertical integration,
something Apple has shown a desire to do in many ways from
manufacturing to marketing.
A GPU product line would fill out Apple’s self sufficiency and expand it into newer markets with the kind of margins it desires—and its shareholders demand—in order to sustain the high PE that it has.
Nvidia’s Tegra becomes iPhone III and/or the game machine I’ve speculated Apple will bring out. And, as good as it is, Nvidia’s UI can teach Apple something about UIs—the Windows OS may be a small problem, but easily overcome.
To round things out, Apple launches a line of AMD Shanghai-based HPC servers with Telsa GPU-compute racks using a combo of OpenCL and CUDA.
Why not?
• Jobs can’t/won’t share the spotlight with anyone.
• Apple offers an insulting (sub $10) price.
• Even Apple isn’t a big enough environment for Huang’s vision and
ambitions.
Conclusion
Apple is in the best shape it has ever
Apple and Nvidia need to get out of the shadow of Intel to thrive. Apple is a product company that needs components to maintain its vision and independence, and the components have to be worldclass with long legs—what company beside Nvidia could claim such a position? The combo would ignite Apple’s share price and stabilize speculation about the future for Jobs the thaumaturgy. And Huang could take Apple to new heights.
I like both companies a lot, I really like the notion of the synergy between them.