The Swedish pavilion

   Welcome to the Swedish pavilion – a dynamic meeting place at Expo for Swedes and Chinese!
The Swedish pavilion at Expo 2010 is a temporary building that will contain the Swedish exhibition, VIP areas and other facilities such as offices. The 3,000 square metre building will be constructed on a section approximately the same size, and will be located in the European section alongside the other Nordic countries.
Swedish engineering and design company SWECO is designing the Swedish pavilion. Here they describe their concept:

“Nature is close to the heart of every Swede and this makes it a natural starting point for innovation. Nature is a source of inspiration and creativity. What makes a city attractive is the networks which are created between people. An open, inviting and enriched urban room provides a good base for life energy and innovation. The pavilion will reflect the meeting between city and nature and the optimism and strength that can be created where they come together.”

The large public exhibition in the pavilion will reflect Sweden and Swedish capability, and will be visited by thousands of people each day. After they’ve been through the exhibition, visitors will be offered Swedish coffee and can buy typical Swedish presents and souvenirs in the gift shop. The Swedish exhibition should be an “aha” experience; read more about the concept in the exhibition section.

The VIP section of the pavilion is available for specially invited guests. A programme of different activities will be arranged in this section, including lectures, seminars, film showings, concerts, receptions and dinners. Here, and on many different levels, Sweden and China will meet.

The companies co-sponsoring the Swedish participation will invite their business contacts to special events in the VIP area, which will have a large auditorium along with a number of smaller reception rooms. The kitchen will enable Swedish culinary specialties to be prepared for Chinese guests along with a selection of Chinese dishes.

The exhibition and the VIP section in the Swedish pavilion will have the requisite technical equipment, with a technology room providing the base for ongoing service. The pavilion will also provide office space for pavilion personnel and visiting co-financiers.