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美国大选每位成功的参选人，他们背后必然有一个生动的故事，煽情是必不可少的元素，故事虽然多种多样，但逃不出三种经典模式。
第一种，穷。这类参选人一定要穷、苦、惨三合一，住在破旧的屋子里，但为了梦想，这一切都不算什么；
第二种，病。单亲家庭、亲人病重，都是催泪点，逮着机会宣布自己的家庭情况，就是牢牢握住了选民的心；
第三种，丑。如果又无法装作穷人，家庭又很圆满，也不想作假夸张的话，那么只有考虑从自身出发。长得不美的，就把自己往自闭里整，动不动就是人生很自卑。有点肥胖的，就往憨厚中走，称人生很苦经常被歧视。
例如对于纵横政坛二十多年的众院议长约翰·博纳而言，流泪或许是情景所需，或许是性情所至。然而，令博纳哭泣的话题总是相同，即有关市场经济、个人自由和家庭责任等共和党坚信的价值观日渐丧失。美国众议院议长、共和党人约翰·博纳却以爱落泪著称。无论发表演说支持救助华尔街的方案，还是谴责民主党对伊拉克政策，博纳在国会讲席上不止一次哽咽泪流。
悲惨故事很励志，参选人形象光辉无比；苦情故事增加话题，越讨论越热门；牢牢抓住目标选民，轻松博其同情，轻松获得选票。悲情牌可以创造出由谷底绝处反弹的奇迹，利用选民情绪化的反映让选票极大化。
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