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Now Come to Learn Business English with Michelle!

(2006-06-05 07:15:04)
Hi there,

Please come here to learn English of Business Administration with me now!

I will talk something on business every day and hope you join in our discussion as well as read them.

More participations will enhance your Business English level faster!
Here's the topic of today: CRM
 
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Jun 4th, 2006

Do you know CRM? It's really a popular terms in business world! It is the acronym of CUSTOMER RELATIONSHIP MANAGEMENT ----

Customer relationship management

The process of identifying prospective buyers, understanding them intimately and developing favorable long-term perceptions of the organization and its offerings so that buyers will choose them in the marketplace.
 
It is quite difficult to record everything about our customers and make schedules to provide individal services for them continuously. On the other hand, we also need to discover the trends of market by studying the collected information. So it comes the CRM system. What do you think about it? And how do you apply it in practice?

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