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哟,寿司!

(2013-01-22 10:08:30)
标签:

寿司

品牌

英国

日本

中国

分类: 翻译杂谈
  今天,翻译时碰到一个公司名称-Yo, Sushi!
    寿司中文名字叫:御·寿司,该中文名称包括英文名称已进行商标注册保护。
  其实,Yo表达一种惊喜或鼓励的意思,表达一种突然发现(这里有家寿司店!),或者好吃的意思。不知道为什么中国人翻译成“御·寿司”?毫无文化内涵和艺术品味在里面。似乎想跟皇家产生什么关联。似乎皇帝用过的东西就是好东西,可是,他们忘记了,皇帝用过的女人你会用吗?问题是没有几个人有机会。
  
哟,寿司!
  
  这家公司是英国人西蒙•伍德罗夫(Simon Woodroffe)创建的,尽管我没有证据,但我猜测因为他是西方人,肯定有在日本吃寿司,惊喜的发现或者很喜欢寿司味道的体验,所以,他想在英国推行寿司,把名字就叫做他第一次与寿司亲密接触时说的那句话:Yo, Sushi!
  其实,个人认为“哟,寿司!”更好。我无意为它做广告,因为名字一旦约定俗成之后,很难改。  
  这真是,公司是英国人创建,产品和服务是日本的,在中国叫的是中国特色的名字。

哟,寿司!   下面是wiki百科的资料,抽寡人的空,再御译。

  YO! Sushi is a company that owns, operates, and franchises restaurants, principally in the United Kingdom.
  YO! Sushi was founded in 1997 by British entrepreneur Simon Woodroffe.The current owner is Quilvest(lead investor) and members of the YO! Sushi Senior Management team.
  YO! Sushi opened its first restaurant in Soho, London in January 1997. A second restaurant followed opening in Harvey Nichols. By 2001 it became the market leader[peacock term] in sushi restaurants.[citation needed] In 2000, Robin Rowland became CEO and in 2002 YO! Sushi opened their first restaurant outside of London, in Manchester's Selfridges. By 2003, the company had 12 chains open, and the first franchise opened in Dubai, United Arab Emirates. Two new franchises opened in 2007 - one in Dublin, the other in Moscow. In 2010, they opened their 50th company-owned restaurant in Market Place, London.
  In 2008, they became the first catering group to adopt the Food Standards Agency's traffic light colour-coding system, which allows customers to see nutritional information about the food they are eating.From the 1st of September 2009, the YO! Sushi in Whiteley's Shopping Centre launched its takeaway and delivery services, allowing customers to go into the restaurant and order their food or order online to get food delivered to their homes.On 12 March 2010, it was announced YO! Sushi would be serving 6 new hot dishes.
  YO! Sushi specialises in delivering sushi to customers using the Japanese style 'kaiten' conveyor belt method. In each restaurant various sushi dishes and other Japanese cooked foods are prepared in a kitchen in plain view of customers and then set on the thin conveyor belt. The belt carries food around the restaurant in a circuit, allowing diners to pick any dish from the belt for consumption. In order to indicate freshness, a label is applied to the lid of the dish to indicate when the dish must be consumed by.
  The restaurants are mostly based in the United Kingdom with the majority in London.Restaurants have also been opened in the Middle East in Dubai,Saudi Arabia, Bahrain and Kuwait, with others in other countries such as Russia and Ireland. In the United States, YO! Sushi has opened one restaurant in Union Station in Washington, D.C., with another set to open in the city's Chinatown neighborhood in early 2013.The company's headquarters is located on Farringdon Road, London, UK.
  A documentary aired on ITV in October 2009 showed that in two YO! Sushi restaurants sampled by undercover television reporters, food was being left for public consumption longer than the 2 hours claimed, and in some cases longer than the 4 hour deadline established in UK law by the Food Standards Agency.[better source needed]
  YO! Sushi won two awards in 2010 for 'Best Restaurant Website in the World' at the Webby Awards: the main Judge's award (experts in the digital world) and the People's Voice award (voted by the public).

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