Forbes.com readers and editors rank William Lever as the 14th most influential businessman of all time.
　　This British grocer put individual hunks of soap in pretty wrappers and named them Sunlight. Before then, shoppers would buy soap by asking store owners to cut up long bars into smaller blocks. When copycats imitated William Lever's immensely successful ploy, he began branding Sunlight as the soap of the working woman, claiming, among other things, that it helped preserve their youth. It was one of the first brands in the modern marketing sense. Though a tech juggernaut such as Apple Computer wants us believe that it thinks differently, its marketing strategy was cooked up a century ago by a British grocer. 　　 　　

 　 福布斯网站（Forbes.com）的读者和编辑将威廉•利弗列为第14位有史以来最有影响力的商人。
　　这个英国的食品杂货商将肥皂一块一块漂亮地包裹起来，并给它们起名叫“阳光”。在那之前，顾客是要求店主把一长条切成小块来买肥皂的。当模仿者仿效威廉•利弗这一巨大成功的计策时，他开始将“阳光”标志为劳动妇女的肥皂，声称在所有的商品中这是有助于劳动妇女保持青春的肥皂。这是现代市场意义上的首批商标之一。
　　虽然象苹果电脑这样的技术大腕想让我们相信它的想法与众不同，这种市场战略却是由100年前的一个英国食品杂货商策划出来的。