分类: IPTV |
朋友Jason任职于美国著名咨询公司Instat,他们长期专注于互联网视音频研究。现在他们逐渐在中国开展业务,包括开展中国市场调研、向中国地区销售调研报告。
以前有条件时(以前的公司买的起),我曾大量阅读他们的调研报告。
他给了我一个链接,是他们的关于中国市场的免费报告,他们曾用于前不久向美国硅谷介绍中国情况。其中有一篇简略总结了中国IPTV的状况,现摘录报告结论如下:
IPTV, featured for its interactivity, presents an attractive and promising potential market for all:
- Telecom carriers are looking for a new revenue stream
- Content provider see IPTV as an additional sales and innovation place
- Equipment vendors hope to see a new wave of investment
The early stage for this market is not easy and there are still barriers to overcome:
- Regulatory/administrative issues still need to be resolved
- Technology need to be plentiful and affordable
- Content needs to be developed that is interactive and specific to IPTV
But, after slow growth from 2005-07, the Olympics will spur growth in 2008:
- The subscriber base is expected to grow from 4.5 million in 2008 to 18.2 million in 2010.
链接请点击下图,有兴趣的朋友可以下载看看(需要注册、提供Email等信息):
http://www.instat.com/promos/06/images/asia_downloads.gif
里面还有移动电视报告。