加载中…Hemingway 的麦当劳新制服设计
(2012-07-06 06:58:34)
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麦当劳制服制服设计复古风格时尚 |
分类： 制服设计 |
近日，McDonald请到著名设计工作室Hemingway desgin 设计师 Wayne 为英国门市员工设计新制服。该制服设计显示了一种古典味道。预计于2012伦敦奥运会期间正式启用，位奥林匹克公园与奥运选手村门市的员工将首先换上新装。奥运结束后，全英国约1200家门市共87,500位雇员也将陆续穿新衣。（清华大学制服设计工作室www.zhifusheji.com）
Wayne Hemingway与其设计的新制服
品牌Red or Dead创办人Wayne Hemingway以大胆设计着名，为McDonald设计的制服以柔和色彩如芥末黄、黄瓜绿等，取代了先前的咖啡色与玄色。并以60年代的英国摩德族（Mod）为灵感，为实际执行汉堡与薯条制作的基层员工，换上Fred Perry式的Polo衫。
客服助理改以格子衬衫搭配墨绿色长裤或裙子。至于高阶主管，Wayne则是以经典的白衬衫搭配黑长裤，营造如美国电视影集「广告狂人」（Mad
man），刚结束一趟精致飞行旅程的形象。设计师以「广告狂人」为灵感设计高阶主管制服，至于有几分相似就见仁见智了。
而延续环保主题，所有制服都是100%可回收的环保服装，旧衣服将不会进进掩埋场，而是回收制成新原料，加工成新制服，形成一个环状封闭的回收再利用系统（Closed loop），以实际行动，表达对地球永续经营理念的支持。（清华大学制服设计工作室www.zhifusheji.com）
下面是Hemingway Design主页（http://www.hemingwaydesign.co.uk/about）介绍原文：
We are Hemingway Design...We Design Things
HemingwayDesign was founded by Wayne and Gerardine Hemingway in 1981. We focus on affordable and social design, with a core philosophy of aiming to "improve things that matter in life"
We build brands (the iconic label Red or Dead was our first and
Vintage is our latest)
We design products from radios to garden sheds.
We are urban designers who specialize in low cost housing set in
uplifting environments and who enjoy working on old estates and
turning a "sow’s ear into a silk purse".
We are interior designers who can design anything from wallpaper to
sofas.
We have 30 years experience in fashion, footwear print, graphics,
exhibition and service design.
We curate, consult add value and enjoy long term
relationships.
Our "third eye" enables us to identify solutions from an obtuse
angle.
We are enterprising, love a challenge, believe in value for money,
are insightful and practical and are decent folk.
We
We believe that design is for the common good and that design thinking can help to solve most challenges that society faces.
We Design For;
John Lewis, G Plan, Hush Puppies, Taylor Wimpey Homes, Crown
Paints, Graham & Brown, Sky TV, Sainsbury’s,
McDonalds, Coca Cola, Nissan , Antler Luggage, Freebridge Community
Housing, Vale of Aylesbury Housing Trust, British Ceramic
Tiles...
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