Breakfast with orange juice. Every day of your life. Sweet, tangy orange juice. Perfection in a glass. It works. It delivers. It does the job.

What’s that got to do with anything like business, management, leadership, or your career? Everything.

You want to be like orange juice. You want your product to be like orange juice. You want your company to be like orange juice. It delivers on a promise, day in, day out, every time. You want to be like that.

Think about it. In a hypercompetitive world where everybody has a voice and every product has a level playing field called the Internet, in a business environment where differentiation is priceless, if you can deliver the way orange juice does, you can make a dent in the world.

http://i.bnet.com/blogs/orange-juice-2.jpgNot convinced? Okay. How about this? There’s something called too much of a good thing. You can max out, play out, overdo pretty much anything. Can you imagine watching Real Housewives every day for your entire life? How about listening to Green Day? Or eating pizza?

You might love it that much, but you’re the exception. There are very few things that so perfectly do the job that, day in, day out, most people can eat, drink, watch, or listen to it, know it will always deliver on its promise, and never get sick of it. That’s orange juice.

You can say that’s a matter of personal preference, but it’s not. Not good old OJ. It’s so widely accepted as the morning breakfast drink that every hotel in every city in every country serves it with its morning buffet. It’s in just about every refrigerator. It’s perfect.

If you - as a manager, executive, business owner, marketer, leader, whatever - can deliver the goods the way orange juice does, then you’ll go far in this world.