Everyday thousands of websites are being
created based on the needs of website owners and not the needs of
their visitors. Visitors are being ignored which is the biggest
reason most websites are not successful; here are 5 ways to
optimize your design:
1.Become the
visitor
Put yourself in the visitor's shoes. What
would a visitor browsing your website want? The
goal of your website should not just be to fulfill
your needs, but also fulfill the visitors needs. A
good way to figure out what a visitor would want
is to survey a few people who are interested in
your products and services and adjust your design
to fit their needs as well as your needs. This
does not always have to cost money, no reason why you
can't just ask a few of your friends.
2.Simplicity is the ultimate
sophistication
If you look at some of the most successful
websites on the web such as Google, Flickr, and
Blogger they are all simple. Why add bloated features to
your website when 80 percent of your visitors will
only use 20 percent of these features. Keep your
goals as well as your visitors' needs in mind when
adding a feature.
3.Content is
king
Make sure the content on the website is laid
out in an effective way. If you just concentrate
on the look and feel of a website and ignore the content,
how high of a conversion rate do you think you
will have? You need a concise, convincing message
and solid information architecture if you want
your visitors to buy your product or service. And
most importantly, make sure that the content is
readable and easy to understand.
4.It's the little things that make a big
difference
Every aspect of your website design needs to
be thought out and scrutinized. Things such as
colors, shapes and even gradients can make a big impact on
the overall message. Using colors such as blue,
green, turquoise, and silver can create a calm
effect. Using rounded corners instead of hard edges within
your design can enable a soft and personalized
feeling. By combining color,shapes,pictures and effects together
you can create a strong message that can
help create a memorable experience for your
visitors.
5.Guide your
visitors
You don't want your visitors clicking all
over your website just to find a product. Reduce
confusion and guide your visitors through links,
navigation menus, and call to actions. Show them
the right path so they only have to make a few
clicks instead of 10 to buy a product. By reducing the amount of
clicks your visitors make you will decrease their
frustration and increase your conversion
rate.
These methods of optimizing your design may
seem simple, but in most cases they are overlooked. Give them a
try; you might be shocked on how effective they can be and how much
you can save on advertising by maximizing your design.
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