程阳：美国加拿大彩票销售终端战略（之六）

——肯塔基彩票如何采用英国柯莱特评价体系

The Kentucky Lottery has implemented a scorecard system to evaluate retailers as a means to help them understand the tools available to increase their sales and revenues, increasing engagement and motivation to adopt industry best practices. The system, called Score – Sell – Succeed, was modeled after one used by Camelot for the U.K. National Lottery.

Last summer, former Vice President of Sales Bob Little contracted with Camelot Global Services to evaluate Kentucky’s sales team. As part of the process, Camelot described some of the retail tools it uses in the U.K. At the time, Pete Ramsey was the manager of the Louisville region, and he was intrigued by Camelot’s scorecard system called Site+Stock+Sell. It was an evaluation tool where stores were measured on play center, dispenser and vending placement (Site), scratch-off inventory (Stock) and POS placement (Sell).

Ramsey began formulating a similar scorecard system for use  【中文全文】

程阳：美国加拿大彩票销售终端战略（之六）——肯塔基彩票如何采用英国柯莱特评价体系

程阳：美国加拿大彩票销售终端战略（之五）——康涅狄格州彩票注重销售经验

程阳：美国加拿大彩票销售终端战略（之四）——吉泰克接管德克萨斯彩票市场运营再出击

程阳：美国加拿大彩票销售终端战略（之三）——堪萨斯州如何实现刮开型彩票电子化

程阳：美国加拿大彩票销售终端战略（之二）——安大略彩票新式彩票站的实践

程阳：美国加拿大彩票销售终端战略（之一）—— 销售点“铺满盖严”的基础是什么？