程阳：美国加拿大彩票销售终端战略（之二）

——安大略彩票新式彩票站的实践

A centerpiece of Ontario Lottery and Gaming Corp.’s retail vision and strategy is to have engaged and educated retailers and to make sure they are “executing with excellence,” explained OLG’s Executive Director of Sales Larry Colatosti. It is also important that retailers fully understand the lottery value proposition – how lottery helps drive business to their locations.

A small but significant portion of OLG’s sales – about $130 million annually – comes from about 130 dedicated lottery retailers (DLRs), which operate lottery-only kiosks primarily in shopping malls throughout the province. Last November, OLG began a pilot program with state-of-the-art kiosks designed for this market, and kiosks were placed in two major Toronto shopping centers.

“We did an analysis of the kiosks that we had, and they did not have a consistent look and feel,” said Colatosti – many were old and outdated, and the 【全文中文】