程阳：美国多州彩协推出传统票新游戏

7 State Lotteries Join Forces for Multi-state Raffle

www.ohiolottery.com  销售手册PDF

 为降低各州传统票尾票风险、提升中奖金额，美国多州彩票协会（The Multi-State Lottery Association ，MUSL ）推出多州传统票新游戏“多州百万抽彩”（ the Multi-state Millions Raffle ）并于2013年9月8日上市销售，首批加盟的有印第安娜、爱荷华、密歇根、新泽西、纽约、俄亥俄州、奥克拉荷马7个州。“多州百万抽彩”面额10元，本轮销售期为9月8日至10月31日，11月1日抽奖。主办者估计本轮将产生16-30个百万元头奖，即便某州中不了头奖，也应该中50万元的二等奖。该游戏之前多州各有销售，本次加入的俄亥俄州估计有500-1000万元销售。

【程阳：北美彩票术语规范】【Passive game】 A lottery game similar to a raffle where a player buys a ticket with preprinted numbers. The lottery later randomly draws numbers that are compared to the players' tickets to determine the outcomes.  http://t.cn/zlQbrtR

www.musl.com

Aug 30, 2013, 4:34 pm

Tickets on sale Sept. 8

Seven United States lotteries will offer a first-of-its-kind multi-state raffle that goes on sale in about a week.

Called the Multi-state Millions Raffle (and possibly other names in the participating states), it's guaranteed to hand out $1 million prizes — just how many depends on how many of the $10 tickets are sold in the participating states.

"All of the lotteries are looking for new ideas and new games and new things to do to generate revenue," Ohio Lottery spokeswoman Danielle Frizzi-Babb said. "This one comes with less financial risk. We're in it with a large group."

The Multi-State Lottery Association (MUSL) in Urbandale, Iowa, will run the game. It is the same group that now oversees the Mega Millions and Powerball lotteries.

So far, seven state lotteries have committed to the raffle:  Indiana, Iowa, Michigan, New Jersey, New York, Ohio, and Oklahoma.

Raffle tickets will be on sale at lottery retailers in the seven states from Sept. 8 through Oct. 31.  The raffle drawing will take place on Nov. 1.

Unlike Mega Millions and Powerball, in which the money keeps growing until someone matches six numbers, the raffle is guaranteed to hand out cash.

"Raffles are a popular concept and the must-be-won concept is popular with a lot of folks," said Charles Strutt, executive director of the Multi-State Lottery Association.

He said the plan is to hold the raffle — which will go by different names in different states — only once or twice a year.

The association estimates that there could be 16 to 30 $1 million prizes given out.  If there's no $1 million winner drawn from a participating state, there will be a $50,000 runner-up prize awarded to one winner from that state.

In the past decade, raffles have become a somewhat popular and successful new game type in some states.  Most states have tried raffles, and a few states have raffle drawings regularly during the year.

For a state lottery, raffles can be risky ventures, because although they typically guarantee certain prize payouts, there is no guarantee they will sell out all the tickets.  Although there is still no guarantee of success for the lotteries in a multi-state raffle, banding together with other states may help spread the risk, as well as spreading the marketing cost and impact.

"This is something that really has never been done before," Frizzi-Babb said.

People will be able to buy as many tickets as they want in the upcoming Multi-state Millions Raffle.

Frizzi-Babb said it's not clear how much states could profit from the venture. The Ohio Lottery has estimated it could sell anywhere from $5 million to $10 million in tickets.