程阳：2011年全球移动博彩净收益200亿美元

Mobile Gambling Netted $20 Billion in Revenue in 2011

Mobile Gambling Netted $20 Billion in Revenue in 2011

SCRANTON, PA, Nov. 26, 2012 -- The current trend of mobile gambling shows an exponential growth rate, as predicted by recent studies. At this rate, mobile gambling apps will take over as the predominant catalyst for gamblers worldwide, expedited by developers of mobile gambling apps for the Apple iOS and Android smartphones.

SCRANTON, PA, Nov. 26, 2012 /PRNewswire/ - The idea of placing wagers over the internet is certainly nothing new, nor is placing bets on a hand-held, internet capable device. Mobile gambling has been a developing trend for many years now. Unfortunately, due to unreliable networks and expensive data plans, the makers of these apps did not realize the potential growth they had hoped for in the early days of development.

Due to recent innovations in all facets of the mobile gambling industry, ranging from upgrades applications and operating systems to mobile providers bestowing more generous data plans, a swell of new internet gamblers has appeared. The majority of the global civilized population is now equipped with an internet capable hand-held device that can stream mobile gambling apps with alacrity; the most popular being Android and Apple iOS powered devices.

The download rate of apps in the gaming genre has increased at an exponential rate, and there is mounting evidence to prove it. As a leading developer of mobile gaming in all genres, Paddy Power's COO revealed in 2011 that 55% of its active members owned a Smartphone, and that 1/3 of their clientele had begun using the brand's mobile gambling apps. From 2010 to 2011, participation in mobile gambling had risen 300%.

According to the company's 2012 interim reports, in the first half of 2012 alone, across its UK-based mobile casino, games and sportsbook, Paddy Power has seen increases across the boards ranging from 5-20%, with the mobile casino rating the highest in player turnover. In Australia, Paddy Power's mobile betting saw an increase of 123%. Other major operators in the online and mobile gambling industry are reporting similar results.

Those statistics fall directly in line with the results of a study published by the diagnostics team at Juniper Research in May. According to the report, mobile gambling netted $20 billion in revenue in 2011, and is projected to increase five times over in the next five years. The study pointed out that while sports betting dominated the negligible mobile gambling industry in previous years, the advancement of Smartphone technology and mobile applications would result in an intense spike of mobile casino gaming, predicting global revenue of $100 billion from mobile gambling by 2017.

All of the combined studies, marketing research and data are pointing in the same direction; gambling at mobile casinos will be the dominant future of wagering around the world.