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Kentucky Lottery launches 50/50 raffle Friday

Kentucky Lottery - official site  [S]

Kentucky Lottery 50/50 Split the Pot Raffle tickets go on sale Friday, May 13, with the drawing taking place on June 10.

May 12, 2011, 5:35 pm

State's first raffle in 4 years

Lottery Post Exclusive

by Todd Northrop

On Friday, the Kentucky Lottery kicks off sales for its newest game, 50/50 Split the Pot Raffle.

Tickets for the new raffle game will only be available for a period of less than four weeks, and on June 10, one lucky winner is going to win half the proceeds.

Unlike a traditional raffle, the 50/50 game does not impose a limit on the number of tickets sold; rather, the more tickets that are sold, the better, because the jackpot is exactly half of the total sales for the game.

The concept has been tried before, and has led to big prizes.  In Sept. 2010, the Michigan Lottery held a 50/50 raffle, producing one winner of a $1.3 million jackpot (see Michigan Lottery Ultimate 50/50 Raffle Results).

"It plays just like the split the pot raffles that have been around forever," said the Kentucky Lottery's Senior Vice President of Sales and Marketing Steve Casebeer. "It's a simple game — one winner takes half the pot, and it's unlike anything we've ever offered.

Tickets for 50/50 Split the Pot Raffle cost $10 each.  Sales begin Friday, May 13, and end at noon on June 10.  The drawing will be held the afternoon of June 10.

"We wanted this game to have a short run, so players shouldn't wait to get a ticket," Casebeer said.

The winning number for the raffle will be published on Lottery Post's Kentucky Lottery Results page soon after the drawing.  Players will also be able to check their tickets at lottery retail locations.

Players cannot choose their own ticket numbers, as the tickets are sold in numerical order.

"We believe players will really enjoy this exciting new game, and we'll be monitoring it to see if it's a concept we want to pursue," said Casebeer. If this raffle goes well, Casebeer said there's a possibility it could become a game offered for four weeks each quarter.