Global lottery sales for 2010 up 6.3% on 2009; growth driven by Latin America and Asia Pacific

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2011-03-28

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Global lottery sales were up 6.3% in 2010, as compared to global lottery sales in 2009. The growth in worldwide sales was driven by the Latin American market, which recorded consistent double-digit growth across each quarter of 2010, and the Asia Pacific market, which witnessed similarly strong growth across each 2010 quarter. Sales across the second half of 2010 were stronger than sales across the first half of 2010, particularly in the North American market, which augurs well for stronger sales of lottery products in 2011.

As indicated above, strong performances in the emerging markets of Asia Pacific, Latin America, and Africa underpinned worldwide lottery sales across 2010. Participating Latin American lotteries witnessed an aggregate full year on full year increase in sales of 21.8%. They outpaced the participating African lotteries, which saw an aggregate full year on full year increase in sales of 19.4%. Participating Asia Pacific lotteries also performed strongly in 2010 as compared to 2009, with aggregate full year on full year growth of 12.5%. In contrast, lottery sales in Europe and North America continued to remain relatively flat across 2010. Growth in Europe was particularly sluggish, with an aggregate full year on full year increase in sales of just 0.2%. Participating North American lotteries fared slightly better, with an aggregate full year on full year increase in sales of 1.9%. The upturn in North American sales can be attributed to an increase in fourth quarter 2010 sales of 9.0%, compared to sales in the third quarter of 2010.

For third quarter results, see here.

This edition of the WLA Quarterly Lottery Sales Indicator sees the addition of a new European lottery, La Loterie Romande, to the list of participating lotteries. This brings the total number of lotteries included in the Indicator to 26. Collectively, the participating lotteries now cover approximately 50% of global lottery sales. The WLA would again like to thank all WLA member lotteries participating in the Quarterly Lottery Sales Indicator initiative. We look forward to bringing you the final year results for 2010 in early 2011.

Jean Jørgensen
WLA Executive Director

All WLA members receive the WLA Quarterly Lottery Sales Indicator. Individual sales figures are confidential, and are available only to participating lotteries. Participating lotteries receive a separate, more detailed breakdown of quarterly sales figures. For enquiries regarding participation in the WLA Quarterly Lottery Sales Indicator, please contact Dr. Matthew Spinks ( ms@world-lotteries.org This e-mail address is being protected from spambots. You need JavaScript enabled to view it