程阳：世界彩票协会发布季度彩票销售指数

WLA launches Quarterly Lottery Sales Indicator

The graph depicts the percentage change in regional and global sales between the first quarter of 2009 and the first quarter of 2010, for member lotteries covered by the QLSI. A baseline of 100 index points is equivalent to first quarter sales for 2009. For example, the bar for Latin America (at 122.6 index points) records a 22.6% increase in sales in the first quarter of 2010 compared to the first quarter of 2009.

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 In July 2010, the WLA launched a new service for members, the WLA Quarterly Lottery Sales Indicator. A trimonthly compendium that gives a concise and up-to-date snapshot of regional and global lottery sales.

The WLA Quarterly Lottery Sales Indicator (QLSI) is a new initiative from the WLA that provides WLA members with a timely and accurate summary of lottery sales around the globe. With this regular digest, the WLA hopes to provide member lotteries with a barometer for trends in global lottery sales, as well as with a gauge to calibrate individual lottery performance.

 Issued trimonthly to WLA members in the form of a quarterly report distributed by e-mail, the QLSI consists of a news bulletin and accompanying spreadsheet. The news bulletin release summarizes regional and global lottery sales of participating lotteries over the last quarter, while the spreadsheet comprises the actual quarterly sales data for participating lotteries together with an elementary descriptive statistical analysis. All  WLA members and WLA associate members receive the summary news bulletin. Lotteries participating in the QLSI also receive the sales data and statistical analysis.

Q1/2010   Q2/2010

 Currently, more than 20 WLA lotteries from four continents are participating in the QLSI, with the resulting compendium accounting for more than 45% of total global lottery sales. The QLSI is thereby a strong pointer for lottery sales performance globally.

 2010 first quarter results

 The QLSI first quarter results for 2010 showed a global increase in sales of 4.4%, compared against the first quarter results of 2009. Participating Latin American lotteries had the strongest showing, with an aggregate increase in sales of 22.6%, followed by those from Asia Pacific with an aggregate increase in sales of 10.5%. Participating European and North American lotteries saw a collective decrease in sales of 1.5% and 1.3% respectively. The results attest that, even amidst ongoing global economic uncertainty, lotteries around the world are continuing to perform robustly overall.

 Origins

 Research for the QLSI began following the financial crisis of 2008. At that point, it was unclear how the lottery industry would be affected as a whole by the economic instability precipitated by the worldwide financial upheaval. While the view from a local perspective was relatively clear, the broader picture from a regional and global angle was not readily available. The QLSI was conceived as a means of providing a broad yet timely perspective on the state of the lottery industry to WLA members.

 Selected lotteries, that best represented the performance of each region through their sales volume and broad product profile, were invited in 2009 to participate in the project. The WLA compiled the sales figures received throughout 2009 and the first quarter of 2010 into the QLSI, which debuted July 1, 2010.

 Reception

 The QLSI has been well received to date by the various stakeholders in the lottery world, including WLA member lotteries, lottery associations, lottery suppliers, and academia. CEO of the Kentucky Lottery Corporation and WLA President Arch Gleason said, “This new service provides a timely snapshot of global lottery sales, not only to our members, but also to sponsoring governments and other third parties who monitor this information. Doing so in a timely manner is important to us and these parties, particularly in these difficult economic times.”

 Dr. David Forrest, Professor of Economics at the Centre for the Study of Gambling, Salford University, United Kingdom, and Honorary Professor at the Macau Polytechnic Institute enthused, “The WLA initiative to publish a performance indicator for world lottery sales is very much to be welcomed. It will help member lotteries put their sales performances in perspective but, beyond this benchmarking function, it will also be of interest to governments and commentators trying to understand what drives sales trends over time.”

 Other sponsors of the lottery industry, including vendors and the regional associations, have also expressed their appreciation for the QLSI.

 The future

 The WLA will publish the QLSI each trimester, with the intention being to release figures within six weeks following the closure of the quarter in order to ensure timeliness of the digest. The second edition of the QLSI is scheduled for publication in September 2010. Over time, the WLA hopes regular publication of the indicator will establish the QLSI as the leading fixture reporting up-to-date sales figures in the world lottery landscape.

 The ongoing success of the QLSI venture depends heavily on the timely reporting of sales data by the participating lotteries. The WLA thanks all lotteries participating in the QLSI initiative for their timely reporting of data, and encourages participating lotteries to maintain this record. The WLA would also like to thank Veikkaus Oy, Camelot, and Loterías y Apuestas del Estado in particular for their work and support in laying the foundations of the QLSI project. We look forward to providing the world lottery community with future sales results on a quarter- by-quarter basis.

The graph depicts the volume of lottery sales (in USD billions) for each of the five quarters from the first quarter of 2009 through to the first quarter of 2010 inclusive, for member lotteries covered by the QLSI.