程阳：纽约彩票为何公开中奖者？

   这次双色球3.6亿巨奖事件，对彩票机构如何面对媒体和公众提出了新的课题。希望彩票机构加强此类事件的新闻发布制度建立、制定相关预案，在确保中奖者隐私的条件下，主动地、最大限度地与媒体形成及时互动，给广大民众一个满意的说法，不断推进中国彩票市场与国际接轨。

—— 【程阳访谈】社会信用是彩票公信力的最终保证

  “知情权”与“隐私权”的对峙，缓和的手段只有媒体。中国彩市20多年，尚没有发生因媒体“透风”而导致中奖者不良结果的案例。彩票机构应该充分相信媒体、更不能回避媒体，中奖者更加不能以“隐私权”为由拒绝见证，这不仅有违常理，也没有法律依据。由此，媒体作为“彩票公正性的见证者”，彩票机构与中奖者没有任何拒绝的理由。

—— 【程阳访谈】媒体六大功能，促进彩市前行

____________ 以下节录自《纽约彩票中奖者手册》第5、6页 _________

Publicity 中奖者宣传

Will the fact that I’ve won be announced publicly?

我中奖的事儿会公开宣传吗？

Lottery policy has always been to release only the name and city of residence of each winner to the news media. Since the Lottery is a government agency and Lottery prizes are public funds, it is our responsibility to inform all of our players just like you, of Lottery winners and prizes. Therefore, we must require jackpot winners to participate in a media event arranged by the Lottery. We owe it to everyone to disclose the names of all winners to protect the integrity of the Lottery.

纽约州的彩票政策是一贯的，那就是向新闻媒体公开中奖者姓名和所在城市。因为纽约彩票是政府部门，彩票奖金是公众资金，我们有责任把彩票中奖者及奖金情况，告知所有的像你这样的彩票玩家。因此我们会安排媒体见面会，并要求大奖得主出席。为此，我们感谢所有大奖得主的配合，使我们纽约彩票的公正性得以保证。

For your protection, the Lottery maintains a policy of not releasing personal information such as street addresses or phone numbers to anyone. That’s up to you. Even so, once the media fi nd out the name and city/ borough of residence of a winner, they are active in seeking out the details regarding the identity of the jackpot winner. That’s because you are now a celebrity of sorts and reports of large winners are ‘newsworthy’ and usually good fun news stories.

至于您自身保护，我们彩票机构能做的，就是不公开您的详细地址、电话号码等之类的个人信息，其它要公布的信息随您意。尽管如此，一旦媒体知道了中奖者姓名和所在区域，出于职业的习惯记者们也会深挖中奖者详尽的新闻线索。这是显而易见的，中奖之后的您已经属于社会名流，所以追踪大奖得主对媒体来说，是很有新闻价值的事儿。

Viewers, listeners and readers like to learn more about you and become confi dent that they have a chance to win a prize too. A media event is advantageous to you as a winner because it allows you to answer all reporters’ questions at one time.

对于中奖，大众当然希望知道的越多越好， 这样也更能使大家相信，每个人都有中奖的机会，机会面前人人平等。一场媒体见面会对中奖者来说，可以集中一次性回答媒体的问题，而免去应付多次采访的繁杂。

What can I expect at a news conference/media event?

媒体见面会上，我需要做什么？

There is bound to be media interest in you because you have beaten long odds to become a Lottery millionaire.

媒体对您的兴趣是自然的事儿，毕竟中大奖是小概率事件，而您却能幸运胜出成为纽约彩票的百万富翁。

The questions you can expect at a news conference include: How did you choose your numbers or ticket? What do you plan to do with the money? How did you fi nd out that you were a winner? Where did you buy your ticket? What was your fi rst reaction? What is your occupation? Will you continue to work? Do you have a family?

媒体见面会上，你可能要回答的问题有：您是如何选择彩票号码，或者如何挑选彩票的？对中奖奖金您有何使用规划？您如何知道自己中奖的？彩票在哪买的？知道中奖后的第一反应是什么？您的职业，还会继续工作吗？成家没有？等等。

Lottery staff members always attend our news conferences and assist you in any way you would like. Our advice is to get yourself a scrapbook, a tape recorder, or a camcorder and preserve the memories of this exciting time of your life. The Lottery may be able to assist you by providing copies of newspaper, radio and television reports, so ask us for them if you wish.  

纽约彩票的工作人员会全程陪你出席媒体见面会，并在您需要的时候提供协助。我们也建议您自己准备便签、录音机、摄像机，记录下自己人生最激动人心的瞬间。如果您需要，我们彩票机构十分乐于为您提供有关报纸、电台、电视报道的拷贝。

____________ 以下节录自《纽约彩票中奖者手册》原文 _________

http://www.nylottery.org/storelayoutimages/WinnersHandbook%2009.pdf