程阳：美国威州彩票广告宣传效果引争议

State Audit: Recession Hinders Results of Lottery Ad Increase

Posted Thursday May 27, 2010 3 hours, 54 minutes ago

MADISON, Wis. (WTAQ) - A state audit says the recession makes it hard to tell if an increase in the Wisconsin Lottery’s advertising budget was really worth it. Lawmakers voted in 2006 to increase the lottery’s ad spending from $4.6 million a year to about $7.5 million.

增加威斯康星州彩票的广告宣传开销是否值得，在目前经济低迷的背景下，要做出判断是十分困难的，一位州审计师如是说。威斯康星州立法机构2006年通过，将彩票的广告宣传费用，从原来的每年460万美元，增加到750万美元。该州560万人口，2007-2009年的彩票销售分别为4.93、4.95、4.73亿美元看，广告宣传投入占1.5%左右。（参考：美国加州为1.0%）

The lottery said the increase would bring in an extra $15 million a year in ticket revenues. The Legislative Audit Bureau said the big increase never occurred, but the economic downturn might have had something to do with it. Lottery ticket sales dropped by 4 percent in the year ending last June 30th – and considering the recession, lottery officials said they were pleased that the drop was only that much.

彩票机构声称，广告宣传费用的增加，每年带来了1500万美元彩票销售净增长。但是，州立法院审计局却说，这个所谓的大幅增长并未发生，这也许跟经济环境有关，事实上2009财年彩票销售比2007财年下降了4% ——彩票官员说，考虑到经济萎缩，如此的降幅应该可以理解了。